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Building a                                 Powerful                                 Google+                               ...
                                                     Text                  Virante Web Marketing                 Mark Trap...
This is Courtney Ramirez, a Google+ user.                     Mark Traphagen | Virante.org | @marktraphagen
 One day Courtney searched on Google to find a Quora page about Google Authorship.                     Mark Traphagen | Vi...
 These were her top results.                      Mark Traphagen | Virante.org | @marktraphagen
 She recognized that the #2 result was from someone she knew and trusted.                     Mark Traphagen | Virante.org...
 Me!      Mark Traphagen | Virante.org | @marktraphagen
 Why did she get this result? Because I’m in Courtney’s Google Contacts (G+ Circles and/or Gmail).                      Ma...
 This is Google’s “Search + Your World” in action. The icon shows my result was boosted for Courtneybecause of our connect...
Google+ is the most powerful networkfor building influence because itextends your reach into Googlesearch, and other Googl...
  Image copyright © by Jon Diez Supat /http:/www.flickr.com/photos/84651101@N00/3675154020/Google social network patents s...
 Here’s a recent search I did, logged out of Google.                      Mark Traphagen | Virante.org | @marktraphagen
 Logged in to Google I get a much more useful result from a real person who seems to carry some authority.                ...
1 - My Google+ post     2 - Google+ page post     3 - Another Google+     post by me     4 - Share of Google+     post by ...
Feb 6, 2012Another feature of Google+ posts is that they can not only rank in search but last. This post of mine has been#...
 We need to stop thinking of social networks as just linear chains of friend connections, just because that’show we experi...
                                                                     Image copyright © by Rebecca-Lee hhttp://www.flickr.c...
 Let’s get practical: How do you build a powerful Google+ network? Image copyright © by Dave Nicoll http://www.flickr.com/...
Starter Tips                                                                                              Let’s start with...
1. Find ConversationsUse Google+’s search to find good conversations on your topic of expertise, and enter in. TIP: On Goo...
1a. Evaluate: GPlusData.comUse GPlusData.com to check out the popularity of people you find, segmented by KWs & demographi...
1a. Evaluate: CircleCount.comFurther vet their popularity, who recommends them, and their average engagement with CircleCo...
2. Find CommunitiesUse the Communities filter in G+ search to find good communities where you can engage & get known.     ...
Create Communities for Influence & BrandingBoth persons and brands can create and moderate Communities.                   ...
Communities Can Rank in Search!Communities themselves can even rank in Google search!                                     ...
3. Watch the mentions                                                                    bit.ly/gplusnetwor“Mentions” of o...
3. Watch the mentions  Bonus Tip:  +mentions generate  a notification to the  mentioned userAnd +mentioning someone in a p...
Time to Level Up!   Imag copyright © by KD1s http://www.flickr.com/photos/kd1s/2738819787/Now on to some more advanced tec...
1. Relevance sortSort your circles by “relevance” to find out who engages with you the most.                              ...
2. RipplesUse Ripples on any post to discover who reshared it, and which of your resharers give you the most reach.       ...
2. RipplesIn Ripples, the larger the name and circle, the farther “reach” that person gave your post. TIP: Use theRipples ...
3. Create Influencers & "Stalking" CirclesCreate “influencers” and “stalking” circles of people on whose radar you want to...
4. Detailed profileFill out your profile in great detail, not only to establish your “creds” with people deciding whether ...
5. Google Authorship                          Google+ Authorship Community:                           bit.ly/AuthorshipCom...
Mark TraphagenDirector of Digital OutreachVirante.orgGoogle.com/+MarkTraphagen@MarkTraphagen       All My Google+ Guides: ...
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Building a Powerful Google+ Network - SMX West 2013

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Why Google+ may be the most powerful networking and influence tool among all social networks, and how you can make it work for you.

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  • If nothing else in this presentation impresses you: THIS IS ME WITH A WHEEL OF THE MARS CURIOSITY ROVER!
  • Courtney Ramirez searches "google authorship quora"
  • Courtney Ramirez gets me at top of her results
  • Courtney recognizes my face in her search results
  • Why am I there?
  • Because we're friends on Google+ (she has me in one of her circles)
  • Personalized search affected by our Google+ connection
  • Your Google Network = REACH
  • Google+ connects you to extended networks
  • Another example: logged out search
  • Same search logged in to Google. Now I have a more useful result from a trusted authority
  • Google+ posts can help you capture more SERP real estate. Here we got 8 of 10 1st page results for a KW important to us.
  • Google+ posts can retain high rankings for long tail KWs that last over time.
  • We think of the web as a series of fairly static linked chains...
  • But social connections make it more like a neural network, constantly reconfigured by new signals
  • Let's look at HOW to build a powerful network on Google+
  • First some starter tips to get you up and making connections
  • Use search to find relevant conversations and enter in.
  • Evaluate influencers with GPlusData.com
  • Further vet users with CircleCount.com
  • Find relevant communities and join.
  • Find relevant communities and join.
  • Find relevant communities and join.
  • Circle & engage people plus mentioned as authoritative and influential.
  • Bonus: When you highlight someone in a post, +mention them. They get notified of the post.
  • Time to Level Up! Let's look at some more advanced techniques for building influence on Google+.
  • Use the relevance sort in Circles view to see who engages with you the most.
  • View the Ripples of your most shared posts to find your influence spreaders.
  • The larger the circle, the further that person spread the post.
  • Put your influencers & people you want to stalk in circles so you can track & engage them more.
  • Fill out your profile completely so people know what you're about. Include keywords for Google+ search.
  • Google Authorship Rich Snippet draws the eye and increases click through rate.
  • Transcript of "Building a Powerful Google+ Network - SMX West 2013"

    1. 1. Building a Powerful Google+ Network  Virante Web MarketingMark Traphagen - Director of Digital Outreach
    2. 2.   Text Virante Web Marketing Mark Traphagen - Director of Digital OutreachThis is me holding a mockup of the wheel of the Mars Curiosity Rover at the launch two years ago.
    3. 3. This is Courtney Ramirez, a Google+ user. Mark Traphagen | Virante.org | @marktraphagen
    4. 4.  One day Courtney searched on Google to find a Quora page about Google Authorship. Mark Traphagen | Virante.org | @marktraphagen
    5. 5.  These were her top results. Mark Traphagen | Virante.org | @marktraphagen
    6. 6.  She recognized that the #2 result was from someone she knew and trusted. Mark Traphagen | Virante.org | @marktraphagen
    7. 7.  Me! Mark Traphagen | Virante.org | @marktraphagen
    8. 8.  Why did she get this result? Because I’m in Courtney’s Google Contacts (G+ Circles and/or Gmail). Mark Traphagen | Virante.org | @marktraphagen
    9. 9.  This is Google’s “Search + Your World” in action. The icon shows my result was boosted for Courtneybecause of our connection. Mark Traphagen | Virante.org | @marktraphagen
    10. 10. Google+ is the most powerful networkfor building influence because itextends your reach into Googlesearch, and other Google entities.  Image copyright © by Beshef http://www.flickr.com/photos/sharif/457552633/ Mark Traphagen | Virante.org | @marktraphagen
    11. 11.   Image copyright © by Jon Diez Supat /http:/www.flickr.com/photos/84651101@N00/3675154020/Google social network patents suggest that this reach can extend into one’s extended network: the contactsof people who are contacts of me. Thus Google+ posts are like seeds scattered by the wind. Mark Traphagen | Virante.org | @marktraphagen
    12. 12.  Here’s a recent search I did, logged out of Google. Mark Traphagen | Virante.org | @marktraphagen
    13. 13.  Logged in to Google I get a much more useful result from a real person who seems to carry some authority. Mark Traphagen | Virante.org | @marktraphagen
    14. 14. 1 - My Google+ post 2 - Google+ page post 3 - Another Google+ post by me 4 - Share of Google+ post by friend 5 - Home page of site 6 - Inside page of site 7 - Another page of site 8 - Another page of siteGoogle+ posts also help you claim more of Google’s valuableSearch real estate. Here’s how we captured 8 of 10 1st pageresults for a week for “backlink removal tool,” a valuable keywordfor our RemoveEm tool that helps sites recover from a Penguinpenalty.Mark Traphagen | Virante.org | @marktraphagen
    15. 15. Feb 6, 2012Another feature of Google+ posts is that they can not only rank in search but last. This post of mine has been#1 or #2 for “google+ page analytics” for over a year now. Mark Traphagen | Virante.org | @marktraphagen
    16. 16.  We need to stop thinking of social networks as just linear chains of friend connections, just because that’show we experience them. Mark Traphagen | Virante.org | @marktraphagen
    17. 17.   Image copyright © by Rebecca-Lee hhttp://www.flickr.com/photos/lorelei-A Google+ network is more like the neural network in your brain. Every interaction you have there creates ranveig/2294885420/new pathways and connections all across Google. Mark Traphagen | Virante.org | @marktraphagen
    18. 18.  Let’s get practical: How do you build a powerful Google+ network? Image copyright © by Dave Nicoll http://www.flickr.com/photos/nicoll/150272557/ Mark Traphagen | Virante.org | @marktraphagen
    19. 19. Starter Tips  Let’s start with some basics everyone should do. (These all apply for brand pages as well!) Image copyright © by Mike Schroeder http://www.flickr.com/photos/dialect/1363583973/ All Tips at bit.ly/gplusnetwork Mark Traphagen | Virante.org | @marktraphagen
    20. 20. 1. Find ConversationsUse Google+’s search to find good conversations on your topic of expertise, and enter in. TIP: On Google+,you don’t have to be circled by someone or circle them in order to comment on their public posts. bit.ly/gplusnetwor k Mark Traphagen | Virante.org | @marktraphagen
    21. 21. 1a. Evaluate: GPlusData.comUse GPlusData.com to check out the popularity of people you find, segmented by KWs & demographics. bit.ly/gplusnetwor k Mark Traphagen | Virante.org | @marktraphagen
    22. 22. 1a. Evaluate: CircleCount.comFurther vet their popularity, who recommends them, and their average engagement with CircleCount.com bit.ly/gplusnetwor k Mark Traphagen | Virante.org | @marktraphagen
    23. 23. 2. Find CommunitiesUse the Communities filter in G+ search to find good communities where you can engage & get known. bit.ly/gplusnetwor k Mark Traphagen | Virante.org | @marktraphagen
    24. 24. Create Communities for Influence & BrandingBoth persons and brands can create and moderate Communities. bit.ly/gplusnetwor k Mark Traphagen | Virante.org | @marktraphagen
    25. 25. Communities Can Rank in Search!Communities themselves can even rank in Google search! bit.ly/gplusnetwor k Mark Traphagen | Virante.org | @marktraphagen
    26. 26. 3. Watch the mentions bit.ly/gplusnetwor“Mentions” of others by influential users can be good clues for other people you should circle & engage. k Mark Traphagen | Virante.org | @marktraphagen
    27. 27. 3. Watch the mentions Bonus Tip: +mentions generate a notification to the mentioned userAnd +mentioning someone in a post sends them a notification. Nice way to let an influencer know that youcalled positive attention to her! bit.ly/gplusnetwor k Mark Traphagen | Virante.org | @marktraphagen
    28. 28. Time to Level Up! Imag copyright © by KD1s http://www.flickr.com/photos/kd1s/2738819787/Now on to some more advanced techniques for Google+ influence building. Mark Traphagen | Virante.org | @marktraphagen
    29. 29. 1. Relevance sortSort your circles by “relevance” to find out who engages with you the most. Mark Traphagen | Virante.org | @marktraphagen
    30. 30. 2. RipplesUse Ripples on any post to discover who reshared it, and which of your resharers give you the most reach. Mark Traphagen | Virante.org | @marktraphagen
    31. 31. 2. RipplesIn Ripples, the larger the name and circle, the farther “reach” that person gave your post. TIP: Use theRipples right sidebar to go to the posts of your best influence-spreaders to thank them. That also keeps you inthose conversations about your post. Mark Traphagen | Virante.org | @marktraphagen
    32. 32. 3. Create Influencers & "Stalking" CirclesCreate “influencers” and “stalking” circles of people on whose radar you want to be. Periodically scan thosecircles for posts you can reshare or engage. Mark Traphagen | Virante.org | @marktraphagen
    33. 33. 4. Detailed profileFill out your profile in great detail, not only to establish your “creds” with people deciding whether to circle you,but also because your profile provides main keyword clues to Google to rank you in search. Mark Traphagen | Virante.org | @marktraphagen
    34. 34. 5. Google Authorship Google+ Authorship Community: bit.ly/AuthorshipCommunityBe sure to make use of Google Authorship so when you show up in people’s search results because ofpersonalization, their eye is immediately drawn to your result. Also builds your personal brand. Mark Traphagen | Virante.org | @marktraphagen
    35. 35. Mark TraphagenDirector of Digital OutreachVirante.orgGoogle.com/+MarkTraphagen@MarkTraphagen All My Google+ Guides: bit.ly/GplusGuides
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