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Building a Powerful Google+ Network - SMX West 2013
 

Building a Powerful Google+ Network - SMX West 2013

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Why Google+ may be the most powerful networking and influence tool among all social networks, and how you can make it work for you.

Why Google+ may be the most powerful networking and influence tool among all social networks, and how you can make it work for you.

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  • If nothing else in this presentation impresses you: THIS IS ME WITH A WHEEL OF THE MARS CURIOSITY ROVER!
  • Courtney Ramirez searches "google authorship quora"
  • Courtney Ramirez gets me at top of her results
  • Courtney recognizes my face in her search results
  • Why am I there?
  • Because we're friends on Google+ (she has me in one of her circles)
  • Personalized search affected by our Google+ connection
  • Your Google Network = REACH
  • Google+ connects you to extended networks
  • Another example: logged out search
  • Same search logged in to Google. Now I have a more useful result from a trusted authority
  • Google+ posts can help you capture more SERP real estate. Here we got 8 of 10 1st page results for a KW important to us.
  • Google+ posts can retain high rankings for long tail KWs that last over time.
  • We think of the web as a series of fairly static linked chains...
  • But social connections make it more like a neural network, constantly reconfigured by new signals
  • Let's look at HOW to build a powerful network on Google+
  • First some starter tips to get you up and making connections
  • Use search to find relevant conversations and enter in.
  • Evaluate influencers with GPlusData.com
  • Further vet users with CircleCount.com
  • Find relevant communities and join.
  • Find relevant communities and join.
  • Find relevant communities and join.
  • Circle & engage people plus mentioned as authoritative and influential.
  • Bonus: When you highlight someone in a post, +mention them. They get notified of the post.
  • Time to Level Up! Let's look at some more advanced techniques for building influence on Google+.
  • Use the relevance sort in Circles view to see who engages with you the most.
  • View the Ripples of your most shared posts to find your influence spreaders.
  • The larger the circle, the further that person spread the post.
  • Put your influencers & people you want to stalk in circles so you can track & engage them more.
  • Fill out your profile completely so people know what you're about. Include keywords for Google+ search.
  • Google Authorship Rich Snippet draws the eye and increases click through rate.

Building a Powerful Google+ Network - SMX West 2013 Building a Powerful Google+ Network - SMX West 2013 Presentation Transcript