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IB MQ Slides IB MQ Slides Presentation Transcript

  • International Business Operations
    Mark Tayar
    Department of Marketing & Management
    Faculty of Business and Economics
  • Managing implementation:the dynamics of change and fear
    http://bit.ly/IBchange 
  • There are still plenty of opportunities to rebound:
    70-80% of your mark is still under your control
  • General Tips for the Case Study
    • Due Week 11 with 4,000 words with 30 references
    • Tell an interesting story
    • Make sure you evaluate and analyse:
    • Describe and explain the facts quickly (overview)
    • Discuss two or more sides of the story
    • Explain advantages and disadvantages
    • Talk about the level of importance of planning or management strategies and challenges
    • Appropriate tables and diagrams you create yourself are great or if you copy and paste one can you annotate it or add to it to make it more relevant?
  • Specific Tips for the Case Study
    Brief background and history of the organisation’s international business (planning overview)
    Recent development of the organisation’s international business (management overview)
    3 issues of the organisation’s internationalisation process (Relevant topics covered during the semester)
    Outline a strategy for the future of the organisation
  • Specific Tips for the Case Study
    Brief background and history of the organisation’s international business (planning overview)
    • Be very concise
    • Mention only relevant issues
    • Focus primarily on the international aspects
    • Don’t go on to long about domestic history
    • Mention products in international context
  • Specific Tips for the Case Study
    Recent development of the organisation’s international business (management overview)
    • Recent means last 3-5 years
    • If your sources are dated 2007 or earlier, consider changing them
    • Org charts or maps may be useful here but try to add your own analysis or opinions to them
  • Specific Tips for the Case Study
    3 issues of the organisation’s internationalisation process (Relevant topics covered during the semester)
    • Issues may be something like:
    • Dealing with rapid global growth and change
    • Creating a global organisational culture
    • Deciding whether to localise or standardise
    • Making FDI decisions: where to locate production
    • Making market entry decisions: where/how to sell to
    • Implementing global systems or new technologies
  • Specific Tips for the Case Study
    Outline a strategy for the future of the organisation
    • This is the most important section
    • Must flow on from your other sections
    • You need to recommend clear and feasible possible pathways
    • You could offer 2 or 3 options for the future then recommend a preferred option and explain why it is preferred
  • Specific Tips for the Case Study
    Outline a strategy for the future of the organisation
    • This is the most important section
    • Must flow on from your other sections
    • You need to recommend clear and feasible possible pathways
    • You could offer 2 or 3 options for the future then recommend a preferred option and explain why it is preferred
  • Don’t Forget My Marking System:
  • Group Work
    OR
    Individual Consultation
  • Form groups of 2-3
    Read the Active learning case on ‘Philippine Long Distance Telephone Co.’(p. 136-138)
    Answer review questions 1-5 for the case on p. 162
    Report back to the group
  • Slides:http://slidesha.re/ibtipsFurther Questions:
    Mark Tayar
    mark.tayar@mq.edu.au