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Componence ха во

Componence ха во






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    Componence ха во Componence ха во Presentation Transcript

    • The future of social media is social business By Ha Vo September 21st 2010 @MarkTapley, Kiev
    • Agenda  Introduction  My journey towards social business  Social business demos, please do interact!  Food for thought
    • I will be listening on Twitter #MarkTapley Or @SimplyH
    • My goal today  Is to show you our vision of social business, the future of social media.  To inspire you to use social media more conscious to improve your relations with your customers, partners, employees and friends in order to achieve better results via their networks.  To trigger you to think more creative about how to provide more relevant and better service to your customers and their network, while being conscious about the potential word-of-mouth of every interaction.
    • Why am I standing here? MY JOURNEY TOWARDS SOCIAL BUSINESS
    • Triggered by the power of word-of-mouth  78% of 26,486 say consumer recommendations are the most credible form of advertising (source: global Nielsen survey)  Online social network users were three times more likely to trust their peers’ opinions over advertising when making purchase decisions (source: JupiterResearch - March 2007)  64% of consumers reported wanting to see user ratings and reviews (source: Forrester 2008)  82% of marketers agree that collaboration with customers will prevail over marketing (source: 1to1 Media survey of the 1to1 Xchange panel - April 2008)  #1: Social Networks are the most popular sites for the coveted 18-24 year old age group. That‟s right, social networks beat search engines, web based email and most surprisingly porn (source:Time 2008)
    • Who is Ha Vo?
    • Some of my thoughts and visions  The essence of social media is to be social  The future of social media is social business in social comfort zones  Will Facebook be bigger than Google by 2013?  Can a cool search mashup be more valuable than Google?  Will my children microblog to about their health, to pay less for their insurance while get better healthcare?
    • Online is offline, it‟s about real people
    • Web 3.0: The future is social business
    • Please do interact! DEMOS ABOUT SOCIAL BUSINESS
    • Bring back real service as close as possible
    • Aggregate, personalize & interact
    • Know your visitors & interact
    • I hope I’ve inspired you FOOD FOR THOUGHT
    • I appreciate direct feedback  Who did NOT like my presentation?  Who has NOT been inspired by the demos?  Who would NOT advise my presentation to your network?
    • To consider social business  It‟s about building real relations, frequent and relevant contact is essential.  Short term campaign thinking has no space here. Social business is a program with longterm ROI.  Don’t talk about yourself, others will do that for you. We just need to listen to them and provide them relevant service.  Don‟t just think „What‟s in it for you?‟ but also „What’s in it for you and your friends?‟  Social media is a cheap and effective way to keep in touch and to initiate word-of-mouth advertising.
    • It‟s about durable interaction
    • Social media is positive ROI
    • ROI is also about interaction and inspiration  What is your viral ratio?  (Avg. # invitations per friend) * (conversion)  According to Seth Godin, >1.3 is good  Is there a group size that will grow itself?  According to Facebook for them it was „5‟  When does a group of friends grow themselves?  Viral ratio within group?  # views, likes, shares / user / period  # interactions / user / period
    • Goal: “To be found before we were looked for”
    • It has been a pleasure! THANK YOU VERY MUCH