SQL Saturday 86 -- Social Marketing in 2011 for Microsoft Professionals


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Developing a social media platform is a challenge for high-end professionals and consultants. The presenter has successfully leveraged web media to establish a blog (http://marktab.net), cofound an online journal (SolidQ Journal), become a paid video presenter, and secured a spot at Microsoft TechEd 2011. This presentation introduces the basic elements for 2011 of a successful web strategy, starting with discovering your own best personal focus given current market needs. The presenter includes experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.

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SQL Saturday 86 -- Social Marketing in 2011 for Microsoft Professionals

  1. 1. Mark Tabladillo Ph.D. Microsoft MVP MarkTab Consulting http://marktab.comSQL Saturday 86 – Tampa BI Edition – November 5, 2011
  2. 2.  20 Years in Atlanta Consulting since 1998; Incorporated 2003 ◦ Part-Time Faculty at University of Phoenix SAS and Microsoft Expert ◦ Presenter since 1998 at conferences like TechEd and SAS Global Forum Web Development since 1995 http://marktab.com @MarkTabNet
  3. 3. •The Science of Personal1 Focus •How to Choose Social2 Media Partners for 2011
  4. 4.  W. Edwards Deming Plan Act Do Study
  5. 5.  MarkTab.Net/MarkTab.Com: ◦ empowers and inspires executives, architects and developers (WHO) ◦ with insights from data mining, predictive analytics and business intelligence (WHAT) ◦ to make actionable decisions (WHY)
  6. 6. •The Science of Personal1 Focus •How to Choose Social2 Media Partners for 2011
  7. 7. 1. Where is the crowd? <Physical Model>2. Where are the thought leaders? <Physical Model, Logical Model>
  8. 8. Twitter Media SlideShare Website; WordPressYouTube Linked In Facebook
  9. 9.  http://marktab.com, http://marktab.net Domains: http://godaddy.com Hosting: http://reliablesite.net, http://bluehost.com Metrics: Bing, Google, Alexa Software: Dreamweaver, Photoshop Elements, FileZilla Microsoft Web Gallery: http://www.microsoft.com/web/gallery/
  10. 10.  http://marktab.net/datamining Software: SnagIt, Adobe Photoshop Elements, (Mobile Apps)
  11. 11.  http://www.slideshare.net/marktab Software: Adobe Acrobat Professional
  12. 12.  @marktabnet http://twitter.com/#!/MarkTabNet Software: Tweet Deck, Tweet Auto Post, (Mobile Apps)
  13. 13.  Personal http://www.linkedin.com/in/marktab Corporate http://www.linkedin.com/company/marktab- consulting Groups – Draw on your Mission Statement Software: (Mobile Apps)
  14. 14.  Personal Account A “Page” is Recommended for Businesses Software: (Mobile Apps)
  15. 15.  http://youtube.com/marktabnet Software: PowerPoint, Camtasia Hardware: Digital Camera (HD Video); Bamboo Tablet SSWUG on PowerPivot Analytics http://www.vconferenceonline.com/event/sp eakers.aspx?id=281
  16. 16.  Online Periodicals ◦ Co-Founder SolidQ Journal http://www.solidq.com/sqj/Pages/Home.aspx?men tor=Mark+Tabladillo Microsoft Community Articles ◦ http://msdn.microsoft.com/en- us/library/ee412262.aspx Microsoft Technical Support Forums ◦ http://social.msdn.microsoft.com/Forums/en- US/categories/ Software: PerfectIt, StyleWriter
  17. 17. Twitter Media SlideShare Website; WordPressYouTube Linked In Facebook
  18. 18. Search Search Engines Engines Twitter Search Media SlideShareEngines Website; WordPress YouTube Linked In Search Engines Facebook Search Engines Search Engines
  19. 19.  Resources in These Categories: ◦ The Scientific Method ◦ Discovering Your Strategy ◦ Consulting ◦ Legal ◦ Story Telling ◦ Video ◦ Publishing ◦ Social Media Metrics
  20. 20.  How To Develop a Social Media Strategy ◦ Treat your journey as applied science ◦ Continue to learn and refine how you choose partners for your own logical social media map
  21. 21.  Deming, W. E. (2000). The New Economics for Industry, Government, Education (2nd ed.). Boston, MA: The MIT Press. Microsoft Research. (2010). The Fourth Paradigm: Data-Intensive Scientific Discovery Retrieved September 1, 2010, from http://research.microsoft.com/en- us/collaboration/fourthparadigm/ Tabladillo, M. (2010). The Scientific Method: A Framework for Data Mining. Solid Quality Journal, (September 2010), 10-14. Retrieved from http://www.solidq.com/sqj
  22. 22.  Burchard, B. (2011). The Millionaire Messenger. New York, NY: Experts Academy Press. Ferriss, T. (2007). The 4-Hour Workweek. New York, NY: Crown Publishers. Godin, S. (2010). Linchpin: Are you Indispensible? New York, NY: Penguin Group.
  23. 23.  Entrepreneur Press, & Mann, M. (2008). Start Your Own Coaching Business. Canada: Entrepreneur Press. Levinson, J. C., & McLaughlin, M. W. (2005). Guerilla Marketing for Consultants. Hoboken, NJ: John Wiley & Sons, Inc. Schultz, M., & Doerr, J. E. (2009). Professional Services Marketing. Hoboken, NJ: John Wiley & Sons, Inc.
  24. 24.  Donaldson, M. C. (2008). Clearance & Copyright: Everything you Need to Know for Film and Television. Beverly Hills, CA: Silman- James Press. Fishman, S. (2008). The Copyright Handbook: What Every Writer Needs to Know. Berkeley, CA: Nolo.
  25. 25.  Bernard, S. C. (2007). Documentary Storytelling (2nd ed.). Burlington, MA: Focal Press. Glebas, F. (2009). Directing the Story. Burlington, MA: Focal Press. Guber, P. (2011). Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. New York, NY: Crown Business. Olson, R. (2009). Dont Be Such a Scientist: Talking Substance in an Age of Style. Washington, DC: IslandPress.
  26. 26.  Artis, A. Q. (2008). The Shut Up and Shoot Documentary Guide. Burlington, MA: Focal Press. Clark, R. C., & Mayer, R. E. (2008). E-Learning and the Science of Instruction (2nd ed.). San Francisco, CA: Pfeiffer. Erickson, G., Tulchin, H., & Halloran, M. (2010). The Independent Film Producers Survival Guide (3rd ed.). New York, NY: Schirmer Trade Books.
  27. 27.  Levine, M. (2011). The Fine Print of Self- Publishing (4th ed.). Minneapolis, MN: Bascom Hill Publishing Group. Zinsser, W. (2006). On Writing Well (30th ed.). New York, NY: HarperCollins Publishers.
  28. 28.  Hubbard, D. W. (2010). How to Measure Anything: Finding the Values of Intangibles in Business (2nd ed.). Indianapolis, IN: Wiley. Russell, M. A. (2011). Mining the Social Web. Sebastopol, CA: OReilly Media Inc.
  29. 29. Developing a social media platform is a challengefor high-end professionals and consultants. Thepresenter has successfully leveraged web media toestablish a blog (http://marktab.net), cofound anonline journal (SolidQ Journal), become a paid videopresenter, and secured a spot at Microsoft TechEd2011. This presentation introduces the basicelements for 2011 of a successful web strategy,starting with discovering your own best personalfocus given current market needs. The presenterincludes experiences with website development,WordPress blog hosting, leveraging social mediaservices (including Twitter, Linked in, YouTube andFacebook), and working with Microsoft.