Social Media Starter Kit: Enterprise Edition with Amber Naslund
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Social Media Starter Kit: Enterprise Edition with Amber Naslund

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Slides used during the introNetworks sponsoered webinar between CEO Mark Sylvester and Wed Strategist Amber Naslund. Original aired 2/118/2010 - Replay of the webinar available at ...

Slides used during the introNetworks sponsoered webinar between CEO Mark Sylvester and Wed Strategist Amber Naslund. Original aired 2/118/2010 - Replay of the webinar available at http://intronetworks.com/webinars.aspx

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Social Media Starter Kit: Enterprise Edition with Amber Naslund Social Media Starter Kit: Enterprise Edition with Amber Naslund Presentation Transcript

  • introNetworks Webinar Series
    ”The Social Media Starter Kit:Enterprise Edition"
    Conversation with
    Amber Naslund
    Thursday, February 18th, 9 am Pacific
    Sponsored by introNetworks
    ‘We transform businesses with smart social networks’
  • Chat Live
    Have a Twitter Acct?
    • Yes, great!
    • If not, create one at Twitter.com, it takes 2 minutes, we’ll wait…
    • Tweetchat Room
    • Hashtag #introChat
    If you have a Google Wave address, send email to Bob Roan so that he can invite you to the introChat Wave
    bob@knowledgeflows.org
    Ask Questions!
    • Chat with others
    • We will monitor this room live during the webinar
  • OUR GUEST
    • Amber Naslund
    • Director of Community, Radian6
    • Social Media Strategist
    • Blogs at AltitudeBranding.com
    • Recognition
    • Forbes’ 20 Best Social Media and Marketing Blogs By Women
    • PostRank’s top community management blog of 2009
    • AdAge Power 150
    • Mark Sylvester
    • CEO and Co-Founder of introNetworks, creators of smart social networks for employees, customers, prospects and partners
    • Built first network for TED Conference in 2003
    • Original founder of Wavefront Technologies, creators of Maya
    Amber Naslund
    @ambercadabra
    MODERATOR
    Mark Sylvester
    @marksylvester
  • The social media starter kit:Enterprise edition
  • Bridges
    1
    Creating information paths and connections both internally and externally
    Amber Naslund
    @ambercadabra
    Mark Sylvester
    @marksylvester
  • Hubs
    2
    Finding and defining
    the key focus areas in
    an organization that
    need to touch social
    media, either on the
    front lines or behind
    the scenes
    Amber Naslund
    @ambercadabra
    Mark Sylvester
    @marksylvester
  • Humans
    3
    Addressing cultural
    change, and
    considering the roles
    and characteristics of
    people that can
    steward a
    community-driven
    enterprise
    Amber Naslund
    @ambercadabra
    Mark Sylvester
    @marksylvester
  • Frameworks
    4
    Considering and
    engineering the tools,
    infrastructure, and
    resources required to
    wire social media into
    a company
    Amber Naslund
    @ambercadabra
    Mark Sylvester
    @marksylvester
  • Insights
    5
    Understanding measurement (what it can and can't tell you), and the importance of using metrics to illustrate progress toward goals AND actually doing something with what you learn
    Amber Naslund
    @ambercadabra
    Mark Sylvester
    @marksylvester
  • Thanks For Participating
    To connect with our guest
    Amber Naslund @ambercadabra
    www.AltitudeBranding.com
    www.Radian6.com
    To connect with our host
    Mark Sylvester @marksylvester / @intronetworks
    www.introNetworks.com
    Webinar Replay –
    available at intronetworks.com/webinars.aspx
    Amber Naslund
    @ambercadabra
    Mark Sylvester
    @marksylvester
  • A word from intronetworksTake a Testdrive todayintronetworks.com
  • March18th
    9 am Pacific
    March Webinar
    Special GuestAndy Kanefield
    Author
    Sponsored by