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introNetworks Webinar Series

quot;Five Steps To Using Social Media
     to Make Your Next Event
       A Massive Successq...
Before we start…

Range of     Social media
expertise     definition


     Questions via
     GoToWebinar
      and Twitt...
Chat Live with us on Twitter




Have a Twitter         Tweetchat.com        Ask Questions
Account?               • Login ...
Today’s Conversation

                      Define Your
                      Technology
                         Plan



...
Tech Plan: Foundation

Relevant                                               Connected
                          Relation...
Technology Plan
Choose the solution that best              Not all social media solutions fit
matches your organization’s ...
Purpose Driven Community

            • Community
 Identify   • Content
            • Conversation


            • Purpose...
Focus on Message

Relevant    Multi-         Call to
Message     Channel        Action
• David     Distribution   • Hanley...
Focus on Message
•   Choose the solution(s) that best matches your organization’s
    technical objectives
•   Not all soc...
Budget Resources
            Easy To Overwhelm
            Set realistic expectations



       Monitoring and Participati...
Post Event


                        Onsite
• Invitation to                  • Loyalty
  Interactions    • Physical       ...
Resources
• introNetworks, free Educational Webinar
  series
• Tradeshow Week, Event Tech Blog
• BlogWorld
• David Meerman...
Thanks For Watching
For more information onMeetingTechOnline
  •   stephen@advontech.com
  •   http://www.meetingtechonlin...
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introNetworks Webinar With Stephen Nold

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Monthly Educational Webinar Series with CEO/Founder of MeetingTechOnline's Stephen Nold. Host and Moderator, Mark Sylvester, CEO of introNetworks

Published in: Business, Technology
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  • Goal: All about developing relevant messages delivered to masses which generate relationships that in turn create connected communities. Create plan that includes tangible objectives with measurable results. Take inventory of your resources and budget and be realistic. While many social media tools can be low cost, they can also quickly become resource intense if you let them. Get your marketing manager on Twitter and Facebook may not be the best tactic for your organization goals.
  • Goal: All about developing relevant messages delivered to masses which generate relationships that in turn create connected communities. Create plan that includes tangible objectives with measurable results. Take inventory of your resources and budget and be realistic. While many social media tools can be low cost, they can also quickly become resource intense if you let them. Get your marketing manager on Twitter and Facebook may not be the best tactic for your organization goals.
  • Identify your community, content and conversation Support, not create a community with a definite purpose. No purpose, no loyalty.Community – Generate a following by spreading your brand across targeted web vehicles and creating a feedback loop that converts interest into sales leadsWhen asked what is the best social media tool to launch; the obvious answer is the tool where you find your community.
  • Create an interesting, relevant messageDavid Meerman Scott: value of creating an exciting message.Obtaining visibility. Customers are bombarded competitive messages. Make your invitation stand out. Create passion.Promote and distribute your message via many distribution channels.Call to Action
  • Don’t overwhelm your own resourcesMonitoring and participating in community discussions takes time and resources. Don’t take on a community presence and then become absent. Community members expect responses. If you don’t participate, neither will they.
  • Architecture of Participation – Tim O’ReillyDriving short term event interactions into long term relationships
  • Transcript of "introNetworks Webinar With Stephen Nold"

    1. 1. introNetworks Webinar Series quot;Five Steps To Using Social Media to Make Your Next Event A Massive Successquot; With Stephen Nold, CEO, Founder, MeetingTechOnline Mark Sylvester, CEO introNetworks Wednesday, May 27, 9 am Pacific
    2. 2. Before we start… Range of Social media expertise definition Questions via GoToWebinar and Twitter
    3. 3. Chat Live with us on Twitter Have a Twitter Tweetchat.com Ask Questions Account? • Login using your • Chat with others • Yes, great! Twitter account • We will monitor • If not, create one • Join the #mto this room live at Twitter.com, it room during the takes 2 webinar minutes, we’ll wait…
    4. 4. Today’s Conversation Define Your Technology Plan Support a Post Event Purpose Opportunitie s Five Steps To Driven Community Using Social Media at Your Events Focus on Budget Message Resources
    5. 5. Tech Plan: Foundation Relevant Connected Relationships Messages Communities • Create plan that includes tangible objectives with measurable results. • Take inventory of your resources and budget and be realistic. • While many social media tools can be low cost, they can also quickly become resource intense if you let them. • Get your marketing manager on Twitter and Facebook may not be the best tactic for your organization goals.
    6. 6. Technology Plan Choose the solution that best Not all social media solutions fit matches your organization’s every show objective technical objectives The Foundation Create an interesting, relevant Promote and distribute your message message via many channels • The value of an exciting message • Be creative. Use videos, blogs, twitter and • Obtaining visibility. Customers are photos bombarded. Make your invite stand out. Create passion
    7. 7. Purpose Driven Community • Community Identify • Content • Conversation • Purpose Support • Passion • Tools Locate • Techniques • Loyalty Stimulate • Looks
    8. 8. Focus on Message Relevant Multi- Call to Message Channel Action • David Distribution • Hanley Wood Meerman • MTO Summit Scott
    9. 9. Focus on Message • Choose the solution(s) that best matches your organization’s technical objectives • Not all social media solutions fit every show objective. • Create an interesting, relevant message • David Meerman Scott: value of creating an exciting message. • Obtaining visibility. Customers are bombarded competitive messages. Make your invitation stand out. Create passion. • Promote and distribute your message via many distribution channels. • Be creative and find ways to use video, blogs, twitter and photos.
    10. 10. Budget Resources Easy To Overwhelm Set realistic expectations Monitoring and Participating Takes Time Can’t Be Absent If You Don’t Attend, Neither Will They Community Stimulus Conversation Starters
    11. 11. Post Event Onsite • Invitation to • Loyalty Interactions • Physical Relationships Bonding Pre-Event Post-Event
    12. 12. Resources • introNetworks, free Educational Webinar series • Tradeshow Week, Event Tech Blog • BlogWorld • David Meerman Scott Case Studies • MTO Summit San Francisco, October 21- 22
    13. 13. Thanks For Watching For more information onMeetingTechOnline • stephen@advontech.com • http://www.meetingtechonline.com • @stepnold (twitter) For more information on Mark and introNetworks • mark@intronetworks.com • http://www.intronetworks.com • @marksylvester (twitter) Webinar Replay – in 24 hours • http://www.intronetworks.com/webinars.aspx
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