Speed Matters
by Mark Stanton
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As we build richer, more complex web applications it’s easy to forget that speed is the cornerstone of user experience. Bing have found that a 2 second delay reduces revenue by 4%. Google know that ...
As we build richer, more complex web applications it’s easy to forget that speed is the cornerstone of user experience. Bing have found that a 2 second delay reduces revenue by 4%. Google know that half a second delay drops traffic by 20%. AOL have shown that users with a speedy experience stay 50% longer than users who have to wait. The evidence is clear – speed matters.
What’s more, most latency comes from the front-end, not the backend so the fixes are not specific to a particular platform. This session will examine a range of techniques from DOM & CSS tricks to web server and HTTP tweaks that can help improve front-end performance by 25-50%.
Whether you’re looking to save bandwidth, increase your conversion rate, retain visitors, save time or just make your users happy – the speed of your site matters.
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