Your SlideShare is downloading. ×

Mobile Marketing in South Africa

1,482

Published on

A presentation covering Mobile Marketing in South Africa, the rise of smartphones and common tactics available to business.

A presentation covering Mobile Marketing in South Africa, the rise of smartphones and common tactics available to business.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,482
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
47
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • technology becomes invisible\ntv, hd pvr, cars..\nDiscuss the move to mobile, ask people to empty their pockets\n\n
  • What is mobile?\n\nYour mobile experience is not what everyone elses is - caveat, warning, think mass numbers, its aggregate continuum...light to heavy, and heavy...are heavy!\n
  • What is mobile?\nMobile is the 7th screen, 50% of people actually watching with 2 screens currently\nconnective brand tissue?\nRemote Control for Life\n\n
  • \n
  • It’s changing our behaviour\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Phones on Table\n
  • Trendspotting, listen to the professor\n
  • Phones on Table\n
  • 2020, What what will africa;s future look like?\nCheap Data\n
  • Phones on Table\n
  • By the year 2015, the mobile network will break the electricity barrier in more than four \nmajor regions. Sub-Saharan Africa will have more people with mobile network access \nthan with access to electricity at home. The off -grid, on-Net population will reach 138 \nmillion by 2015.\n\n
  • 25% of Kenya GDP will be SMS based by 2013\n
  • \n
  • \n
  • \n
  • \n
  • Whats going on now?\nPerfect Storm\n
  • Phones on Table\n
  • Phones on Table\n
  • 300% RO1 106% increase in sales\n
  • Phones on Table\n
  • Mobile is 8 media path, SMS, MMS,Voice/IVR, Email,Content,Mobile web, Apps,Proximity\n
  • Whats going on now?\nPerfect Storm\n
  • Phones on Table\n
  • Phones on Table\n
  • Phones on Table\n
  • Phones on Table\n
  • Virtual mirrors: L’Oreal, Maybelline and Shiseido\n
  • Coca Cola village, bracelets with RFID chips coded to FB log-in allowing to like things in the park\n
  • Phones on Table\n
  • ONLY is one of the most acclaimed female denim brands in Northern Europe. ONLY’s mission is to make trendy and affordable jeanswear with an attitude.\n\nhttp://www.zmags.com/customers/case-studies/only\n\n
  • ONLY is one of the most acclaimed female denim brands in Northern Europe. ONLY’s mission is to make trendy and affordable jeanswear with an attitude.\n\nhttp://www.zmags.com/customers/case-studies/only\n\n
  • ONLY is one of the most acclaimed female denim brands in Northern Europe. ONLY’s mission is to make trendy and affordable jeanswear with an attitude.\n\nhttp://www.zmags.com/customers/case-studies/only\n\n
  • Phones on Table\n
  • Phones on Table\n
  • Phones on Table\n
  • Phones on Table\n
  • Phones on Table\n
  • Phones on Table\n
  • Phones on Table\n
  • Transcript

    • 1. Let’s Get Mobile a itslekkerbru.co.za production
    • 2. When technology becomes invisible it becomes relevant
    • 3. My mobile experience is exactly that... mine.
    • 4. What is Mobile?
    • 5. 7th mass medium, first personal massmediumMobile is the most ubiquitous technologyon earth, Radio next.Always on, carried, available at point atcreativity
    • 6. It’s changing your behaviour..
    • 7. !"#$%&()*+&"!,-./&-on Companion Where Smartphone Is Used 93% Home Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 Base: Smartphone Users (5013) Q. Where do you use your smartphone? Google Confidential and Proprietary 7
    • 8. Smartphones Are Used While ConsumingOther Media Listen to music 44% Read a book Watch TV 72 % 16% 33% Use smartphone !"#$%& Read news- paper/magazine Use internet 22% 29% Play video games 27% Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 Base: Smartphone Users (5013). Q. In general, which of the following media-related activities do you do while also using the Internet on your smartphone? Google Confidential and Proprietary 9
    • 9. What We’re Willing to Give Up to KeepOur SmartphonesWilling To Exchange For Internet Usage On Smartphone43% 36% 34% 26% 20%BEER CHOCOLATE SUPERBOWL HIGH HEELS CABLE TV TICKETS Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 Base: Smartphone Users (5013). Q. Which of the following things would you be willing to give up for an entire month, in exchange for continuing to use the Internet on your smartphone? Google Confidential and Proprietary 12
    • 10. 95%Smartphone users havelooked for local informationSource: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011Base: Smartphone Users (5013).Q. How often do you look for information about business or services close to your location? Think about any information you Google Confidential and Proprietary Google Confidential and Proprietary 20may access while you are in your home area, while traveling, etc.
    • 11. Local Information Seekers Are Ready To Buy Actions Taken As a Result of a Looking for Local Information 77% Contacted a business 44% Purchased 61% Call 59% Visit 22% Online 36% Store Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 Base: Smartphone Users Who Access Local Content (4757). Q. Which of the following actions have you taken after having looked up this type of information (business or services close to your location) on your smartphone? Google Confidential and Proprietary 21
    • 12. Don’t take my word for it..
    • 13. Hold on just a minute...
    • 14. Multi screen engagementOpt-in from the heartPeople buy as a result
    • 15. 2020
    • 16. Home, James
    • 17. More Africans have access to mobilephones than clean drinking water...
    • 18. More than 500mm mobile subscribers(2x2008)Carried by Nigeria, South Africa, Kenya,Ghana39% of urban South Africans access theInternet from a mobile device.
    • 19. 6-million South Africans now have Internet access on their phones.Mxit, Facebook and TwittterEmail on the Farm
    • 20. Angry People Julius?!"#$%#&()*%+, -.$)&".#/)0%1213%+&"0"#4
    • 21. Happy Days!"#$%#&()*%+, -.$)&".#/)0%1213%+&"0"#4
    • 22. 6-million South Africans now have Internetaccess on their phones.Mxit, Facebook and TwittterEmail on the Farm
    • 23. A perfect storm...
    • 24. StrategyBefore you journey, observe the wind carefully,detect its direction, and then follow it. You will getto your destination twice as fast with half the effortSun Tzu.
    • 25. Strategytouch as many people in their (mobile)medium of choice, providing richinteraction that allows them to opt-in fromthe heart
    • 26. Think about this...
    • 27. Tacticstrial, test, learn,start again, improve, trial,test, improve, start again.and...Listen to the youth. Involve them. the rest willfollow.
    • 28. 8 paths to a person..
    • 29. You want to reach EVERYONE you useSMS.
    • 30. Reality. Just Better.
    • 31. Location, Location.
    • 32. This year over 100 million NFC capablephones will be producedand some are already here...
    • 33. "Google wants a system where, when youenter a shop or supermarket, you receive aspecial offer on your telephone. At thecheckout, you can take advantage of thisoffer" by touching your phone to theIngenico POS terminal, which will becapable of reading the coupon and willautomatically apply the discount to theshopping bill, he explained. Philippe Lazare, CEO of Ingenico, May 2nd 2011
    • 34. 2011 2012?
    • 35. Go Mutant..
    • 36. 1) Retailers Need to Provide Shoppers With TotalAccess2) Retailers Need to Think Broadly About ProductCategories3) Not All Mobile Shoppers Are Created Equal4) Light Mobile Shoppers Are the Future5) Mobile Shopping Is Not One Activity
    • 37. 6) Mobile Shopping Behavior Changes Depending on theProduct Category7) Satisfaction Levels Vary Depending on Mobile UserExperience8) Retailers Need to Provide a Fluid Experience AcrossMobile Websites and Apps9) Retailers and Manufacturers Need To Work Together10) The Retail Industry Needs to Harness the Power ofMobile

    ×