Toluna Quick Surveys
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Toluna Quick Surveys

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Overview of unique self-service survey tool plugging directly into Toluna\'s 4m global panel members.

Overview of unique self-service survey tool plugging directly into Toluna\'s 4m global panel members.

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  • Quick – conduct surveys quickly and obtain data in real-time Easy – marketing, MR, sales can all easily access and use QuickSurveys

Toluna Quick Surveys Toluna Quick Surveys Presentation Transcript

  • LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY
    WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO
  • Quick
    Easy
    Cost-effective
    QuickSurveys…
  • Service OfferingsEnabling Insight
    Sample
    • Proprietary Panelists
    • Advanced Surveys
    • Online Ad Measurement
    • Omnibus
    Polls
    • QuickSurveys
    • Sponsored Polls
    • User-Generated Polls
    Technology
    • Community Management
    • Survey Scripting
    • Panel Mgmt
    • Analysis tools
    • Mobile & IVR technologies
    Consultancy
    • Custom Panel Builds
    • Professional Services
  • Toluna.com - maximising engagementA valuable online experience
    Panel community members can...
    Create polls
    See ‘live results’
    Drill down into poll results
    Opinions & Debates
    Publish & comment
    Community profiles
    Rate members opinions
    Earn rewards
  • Toluna QuickSurveysWhat can you do with it?
    Research when you need it
    Create 1-5 questions
    Direct bulk sales or E-commerce engine – pay per click
    Video, image and audio
    Live results and drill down into 5 key data points
    Fed directly into Toluna’s global panels
    No wait – no hassle
    100-2,000 responses 24 hours
    See results live
    ‘Ask the Nation’ nat rep weighting
    Immediately!
    Redeploy QuickSurveys at a click of a button
    Tracker capability
  • A product for the times…Why Toluna QuickSurveys?
    Identified need
    Top lines are sometimes enough – for client pitches
    No (or VERY small) budget
    “Omnibus doesn’t provide the rich media I need”
    Checking incidence & feasibility
    Pre-identifying hard to reach targets
    Every poll response recorded against profile for re-contact
    I want it NOW
    Leveraging Toluna’s unique assets
    Toluna web 2.0 communities provide opinions
    10 million+ poll votes per month
    Double opted-in with rich profile
    Toluna Innovation & Technology
  • Why QuickSurveys?By sector
  • Where can I deploy my QuickSurvey?Access 4m panellists worldwide
    GERMANY
    FRANCE
    UK
    ITALY
    NETHER-
    LANDS
    SPAIN
    CANADA
    USA
    Coming soon…..
    REP. OF IRELAND
    BELGIUM
    RUSSIA
    AUSTRALIA
  • Where do QuickSurveys appear?Toluna.com member Home Page
  • Get started...…go to www.tolunapro.com
  • Get started...…create clients & users
  • How to……create a QuickSurvey
  • How to…… create your questions
    4) Create filters on previous response
    1) Type question name
    3) Multi-choice and random responses
    2) Add / delete responses
  • How to…enhance member experience… add images & video
  • TolunaQuickSurveys:Features
    Account-based
    Login 24x7 to create surveys
    Review history
    Questions
    Single & multiple answer choices are possible
    Questions can include "None of the above" option
    Image, Audio, Video and Weblinks can be included
    Answer choices can be randomized
    Questions can accommodate up to 110 characters
    Sampling
    Select your preferred number of respondents up to 2,000
    Can weight to census-representation
    Invite your friends / address book
    External sites (other than Toluna)
  • Live or Test QuickSurveys on Toluna.com
  • How to…… manage personal poll dashboard
    Test and create new versions at the click of a button!
    Invite others to your QuickSurvey
    View online results
    Pause surveys in field
    Surveys - live, completed, yet to launch
  • How to……pay for your QuickSurvey (1)
    Deposit via PayPal / Credit Card
    Click ‘Deposit’ on Dashboard
    OR....
  • How to……pay for your QuickSurvey (2)
    1) Contact your Toluna account manager
    2) Check your balance
    3) Toluna will credit your account
    4) Receive an invoice
  • How to……check & export real-time poll results
    Live data drill down (age / gender / region)
    ‘Ask the Nation’ – Nat Rep weighted results
    Export chart data to excel
  • How to……share results with others
    Copy / paste URL for access to results dashboard
  • Selected QuickSurvey Clients End Users
  • Selected QuickSurvey Clients MR, PR, Advertising, Media Planning
  • Selected QuickSurvey PressNew York Post to The Guardian…
  • TestimonialsWhat our clients say…
    ‘QuickSurveys is an extremely fast way of getting a snapshot of consumer views. You can see just how quickly the results come in via the live reporting tool, and viewing the results by key demographics is very easy - just a click away.’Market Research Manager, British Airways
    ‘We have been very impressed with the promptness and effectiveness of Toluna QuickSurveys. It will revolutionise how we go about finding quick answers to business problems,shortlisting bigger research projects and will help foster creativity internally.’ Deputy Manager Customer Insight, HBOS General Insurance
    Toluna's Quick Survey provided a very useful snapshot of consumers' awareness of our brand's key messages, which helped us with our subsequent planning and decision making.’ Brand Manager, Brown-Forman
    ‘Toluna Quick Surveys are great if you need very fast and cost effective insight. 2,000 nat rep results in 24 hours is fantastic, the answers were great, and I would highly recommend this service for people in need of fast and accurate information.’ Insight Manager, Bauer Publishing
  • Branded poll dashboard
    Additional functionality
    Volume discount
    Enterprise agreements
    Development input
    Premium Resellers
  • TolunaQuickSurveys
    Please contact your sales representative or email TQS@toluna.com for:
    • Crediting your account
    • Basic training
    • FAQ guide
    • In-depth user guide
    • Premium reseller opportunities
  • Additional Information for PR / Communications Professionals
  • What do PR Professionals need?…and can QuickSurveys help?
    Cost - I have no (or a VERY small) budget
    Speed – I want it NOW – I have a deadline tonight!
    Easy
    if I have to DIY, then it has to be VERY simple
    Journalists need simple, easy to access information
    Volume – I need enough responses to make the data reliable
    Pitches - top lines are sometimes enough
    Alternative - Omnibus doesn’t provide me rich media
    Company
    • I need an agency who can handle everything
    • I need an account manager I can trust
    • I want to go with a credible brand I trust
  • Journalist Testimonial
    ‘[of importance to journalists] the speed with which you can turn things around and the willingness to provide information.[a journalist] wants speed, clarity and comprehensiveness.‘
    Tom Edwards, The Independent, July 08
  • Insight for communications advantageThe challenges for corporate comms
    Differentiation
    Thought leadership
    Proactive approach to setting the story
    Understanding the impact of PR on the market
    Understanding the stakeholder / customer group
    Proving the impact of communications on sales and the business
    Raising PR dept’s profile internally
    Shortening the time to information following critical events
    Immediacy / currency of information, same day breaking news
    Early warning systems
    Avoid trawling through blogs and online content
    Budgetary constraints
    Doing more for less
  • Solution – QuickSurveysMake Corporate Communications a Strategic Asset
    Establish market opinion within hours
    Pre-empt journalists / opinion formers by setting the agenda
    Collect real-time results direct from stakeholders
    Establishing a direct channel between communicators and the end customer
    Quickly understand the perception of critical events
    Reach your audience through unique stories
    Give journalists access to research they can’t get anywhere else
    Credible sourcing of stories
    Make sure PR spend is going to the right areas
    Cost effective complement / alternative to:
    Cuttings agencies, AVE, evaluation agencies
  • LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY
    WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO