ThisCan Ch ngeEverythingiMedia BreakthroughSummit 3/21/11     Thoughts on     Game Changers     We’re Living and #imediasu...
Three months ago I was planning on talking about           Bieber as proof of Game-Changing via the PlatformProprietary an...
The world changed by a hashtag in amplification,     support, fund-raising and response    #jan25                #SXSW4Japa...
GameDriversWhat’sWorking:• Moore• Metcalfe• People             + People
Right SinceGameDrivers          1965What’sWorking:• Moore• Metcalfe• People             + People
Right SinceGameDrivers          1965What’sWorking:• Moore• Metcalfe• People             + People
Game Drivers     New Rules. No More:     •Zero-Sum, Winner-Takes All      Game Play     •One-size Fits All Game Book     •...
Game Changers     •SOLOMO     •Everyone’s a Maker     •Gamification of Everything     •CaringProprietary and Confidential ©2...
SOLOMO    Credit: Kleiner Perkin’s John Doerr    Not one platform but combination    of themProprietary and Confidential ©2...
SOLOMO for     • Shipments of smartphones & tablets will exceed           desktops/laptops in 2011     •    US mobile sear...
Is AllMarketingEssenti• Simple  place to  start for  Brands• Increase  connection  and  relevance• Can we
Foursquare &AmericanAustin, TX•  test during  SXSW• Spend $5  get $5• Option to  donate $1  for $5 of  spend• Redemptio
Foursquare &AmericanAustin, TX•  test during  SXSW• Spend $5  get $5• Option to  donate $1  for $5 of  spend• Redemptio
Everyone’s A     Maker    • Kickstarter    • Shapeways    • iMovieProprietary and Confidential ©2011 Schawk, Inc.All Rights...
Fundin   g an   • Told it     couldn’t be     done   • Informed     of inferior     unit-     economics   • Over-sold     ...
Fundin   g an   • Told it     couldn’t be     done   • Informed     of inferior     unit-     economics   • Over-sold     ...
Fundin   g an   • Told it     couldn’t be     done   • Informed     of inferior     unit-     economics   • Over-sold     ...
Small-BatchMakers• Design  idea in  CAD  software• Launched  in eStore  with JIT  Printing/  manufactur  ing
Change Everything Interviews in iMovieTellinga story• Captured  “man-on-  the-street”  style  videos at  SXSW to  accompan...
Gamification     of Everything    • SocialGaming    • News    • Everyday TasksProprietary and Confidential ©2011 Schawk, Inc...
It’sThatSocialGaming isbigger than:• UK in daily  participatio  n• US in  monthly  audience• eMail in  time spent
Zyngaand• Impacted    nearly    every KPI    in retail:•   Daypart•   Frequency•   Demograp    hic    diversificat    ion• ...
TheTexasTribune’s• Qrank App• Integrates  with  Content  Manageme  nt System• Trivia  games  around
Caring    • SXSW & iMedia Summit    • Dell    • 8th Grader/It Gets Indie    • Pepsi Refresh EverythingProprietary and Confi...
Proprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved                              20
Caringas abusineDell’s SocialMediaListeningCommandCenter bythe numbers:• 7000  trained• 50-person
Good                                 $50for anyNoah                        $1   $25Hornick, aPalo Alto8th-graderdecided to...
Good                                 $50for anyNoah                        $1   $25Hornick, aPalo Alto8th-graderdecided to...
Refresh for• Launched  and  learned• More votes  than last  election• Latest  developme    Shiv Singh & Panel  nts        ...
Discussion    • Q&A?    • Discussion    • Connect: @MarkSilva    • http://bit.ly/changeeverythingProprietary and Confidenti...
Thank You       Contributions
&
inspirations
from:
Trina
       Albus,
David
Armano,
Bonin
Bough,
Tim
       Brunelle,
Pet...
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This Can Change Everything keynote

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  • This Can Change Everything keynote

    1. 1. ThisCan Ch ngeEverythingiMedia BreakthroughSummit 3/21/11 Thoughts on Game Changers We’re Living and #imediasummit ExpectingProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved
    2. 2. Three months ago I was planning on talking about Bieber as proof of Game-Changing via the PlatformProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved 2
    3. 3. The world changed by a hashtag in amplification, support, fund-raising and response #jan25 #SXSW4Japan #Pray4Japan
    4. 4. GameDriversWhat’sWorking:• Moore• Metcalfe• People + People
    5. 5. Right SinceGameDrivers 1965What’sWorking:• Moore• Metcalfe• People + People
    6. 6. Right SinceGameDrivers 1965What’sWorking:• Moore• Metcalfe• People + People
    7. 7. Game Drivers New Rules. No More: •Zero-Sum, Winner-Takes All Game Play •One-size Fits All Game Book •Objectifying Channels/ Technology •Excuses or barriers •Consumers Collaborators,Proprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved 5
    8. 8. Game Changers •SOLOMO •Everyone’s a Maker •Gamification of Everything •CaringProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved 6
    9. 9. SOLOMO Credit: Kleiner Perkin’s John Doerr Not one platform but combination of themProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved
    10. 10. SOLOMO for • Shipments of smartphones & tablets will exceed desktops/laptops in 2011 • US mobile searches grew 4X last year • Google forecasts 16% 2011 searches will be mobile • Google says 1 in 3 mobile searches are local • Converts like crazy: after searching for a local business, 61% of users called and 59% visited • 74% of consumers have purchased as result of using smartphone while shopping • 79% of marketers don’t have mobile optimized sites Credit: Mary Meeker @Google’s Think Mobile 2/10/11 http://www.youtube.com/watch?v=sZO9e1wV23UProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved 8
    11. 11. Is AllMarketingEssenti• Simple place to start for Brands• Increase connection and relevance• Can we
    12. 12. Foursquare &AmericanAustin, TX• test during SXSW• Spend $5 get $5• Option to donate $1 for $5 of spend• Redemptio
    13. 13. Foursquare &AmericanAustin, TX• test during SXSW• Spend $5 get $5• Option to donate $1 for $5 of spend• Redemptio
    14. 14. Everyone’s A Maker • Kickstarter • Shapeways • iMovieProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved
    15. 15. Fundin g an • Told it couldn’t be done • Informed of inferior unit- economics • Over-sold in first 30- days • Buyers arehttp://kck.st/ifapplemadewatches
    16. 16. Fundin g an • Told it couldn’t be done • Informed of inferior unit- economics • Over-sold in first 30- days • Buyers arehttp://kck.st/ifapplemadewatches
    17. 17. Fundin g an • Told it couldn’t be done • Informed of inferior unit- economics • Over-sold in first 30- days $25 • Buyers are $75http://kck.st/ifapplemadewatches $50
    18. 18. Small-BatchMakers• Design idea in CAD software• Launched in eStore with JIT Printing/ manufactur ing
    19. 19. Change Everything Interviews in iMovieTellinga story• Captured “man-on- the-street” style videos at SXSW to accompany this presentatio n• Edited in Watch the video: http://bit.ly/changeeverything
    20. 20. Gamification of Everything • SocialGaming • News • Everyday TasksProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved
    21. 21. It’sThatSocialGaming isbigger than:• UK in daily participatio n• US in monthly audience• eMail in time spent
    22. 22. Zyngaand• Impacted nearly every KPI in retail:• Daypart• Frequency• Demograp hic diversificat ion• Basket mix• Favorabilit
    23. 23. TheTexasTribune’s• Qrank App• Integrates with Content Manageme nt System• Trivia games around
    24. 24. Caring • SXSW & iMedia Summit • Dell • 8th Grader/It Gets Indie • Pepsi Refresh EverythingProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved
    25. 25. Proprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved 20
    26. 26. Caringas abusineDell’s SocialMediaListeningCommandCenter bythe numbers:• 7000 trained• 50-person
    27. 27. Good $50for anyNoah $1 $25Hornick, aPalo Alto8th-graderdecided todosomething toimprovethings forhttp://kck.st/itgetsindie
    28. 28. Good $50for anyNoah $1 $25Hornick, aPalo Alto8th-graderdecided todosomething toimprovethings forhttp://kck.st/itgetsindie
    29. 29. Refresh for• Launched and learned• More votes than last election• Latest developme Shiv Singh & Panel nts http://bit.ly/pepsirfrsh announced Bonin Bough & Panel http://bit.ly/pepsirfrshbonin
    30. 30. Discussion • Q&A? • Discussion • Connect: @MarkSilva • http://bit.ly/changeeverythingProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved
    31. 31. Thank You Contributions
&
inspirations
from:
Trina
 Albus,
David
Armano,
Bonin
Bough,
Tim
 Brunelle,
Pete
Cashmore,
Brett
Crosby,
Matt
 Dickman,
Frank
Eliasan,
Tarah
Feinberg,
Kate
 Hayden,
Jamal
Henderson,
Noah
Hornick,
 Joseph
Jaffe,
Guy
Kawasaki,
Lou
Kerner,
Dave
 Knox,
Charlene
Li,
Tilly
McLain,
Mary
Meeker,
 Jeff
Minsky,
Flynn
Nicholas,
Shiv
Singh,
Reeve
 Thompson,
Jennifer
Van
Grove,
AJ
Vaynerchuk,
 Gary
Vaynerchuk,
Scott
Wilson,
Ben
WirzProprietary and Confidential ©2011 Schawk, Inc.All Rights Reserved
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