This Can Change Everything

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Delivered this presentation at the iMedia Breakthrough Summit on Monday, 3/21/11. The sister video, which summarizes dozens of interviews with influential and smart people at South-by-Southwest (SXSWi), hel

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This Can Change Everything

  1. 1. ThisCan Ch ngeEverythingiMedia Breakthrough Summit 3/21/11 Thoughts on Game Changers We’re Living and Expecting #imediasummitProprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved
  2. 2. Three months ago I was planning on talking about Bieber as proof of Game-Changing via the PlatformProprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved 2
  3. 3. The world changed by a hashtag in amplification, support, fund-raising and response #jan25 #SXSW4Japan #Pray4Japan
  4. 4. Game Right Since 1965DriversWhat’s Working:• Moore• Metcalfe• People + People
  5. 5. Game Drivers New Rules. No More: • Zero-Sum, Winner-Takes All Game Play • One-size Fits All Game Book • Objectifying Channels/Technology • Excuses or barriers • Consumers Collaborators, Contributors, Curators and ChampionsProprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved 5
  6. 6. Game Changers • SOLOMO • Everyone’s a Maker • Gamification of Everything • CaringProprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved 6
  7. 7. SOLOMO Credit: Kleiner Perkin’s John Doerr Not one platform but combination of themProprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved
  8. 8. SOLOMO for Marketers • Shipments of smartphones & tablets will exceed desktops/laptops in 2011 • US mobile searches grew 4X last year • Google forecasts 16% 2011 searches will be mobile • Google says 1 in 3 mobile searches are local • Converts like crazy: after searching for a local business, 61% of users called and 59% visited • 74% of consumers have purchased as result of using smartphone while shopping • 79% of marketers don’t have mobile optimized sites Credit: Mary Meeker @Google’s Think Mobile 2/10/11 http://www.youtube.com/watch?v=sZO9e1wV23UProprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved 8
  9. 9. Is AllMarketingEssentiallyLocal?• Simple place to start for Brands• Increase connection and relevance• Can we also reduce reliance on coupons?
  10. 10. Foursquare& AmericanExpress• Austin, TX test during SXSW• Spend $5 get $5• Option to donate $1 for $5 of spend• Redemption notification arrives before the Latte
  11. 11. Everyone’s A Maker • Kickstarter • Shapeways • iMovieProprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved
  12. 12. Funding an Idea • Told it couldn’t be done • Informed of inferior unit- economics • Over-sold in first 30-days • Buyers are brand collaborators & $25 champions $75http://kck.st/ifapplemadewatches $50
  13. 13. Small-BatchMakers• Design idea in CAD software• Launched in eStore with JIT Printing/ manufacturing• $5 million round with USV 09/2010
  14. 14. Change Everything Interviews in iMovieTelling astory• Captured “man- on-the-street” style videos at SXSW to accompany this presentation• Edited in iMovie on iPad2• Production to distribution Watch the video: http://bit.ly/changeeverything
  15. 15. Gamification of Everything • SocialGaming • News • Everyday TasksProprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved
  16. 16. It’s ThatBigSocial Gaming isbigger than:• UK in daily participation• US in monthly audience• eMail in time spent• Gaming• 100mm in <7 weeks
  17. 17. Zynga and7-11• Impacted nearly every KPI in retail:• Daypart• Frequency• Demographic diversification• Basket mix• Favorability
  18. 18. The TexasTribune’sStickyNews• Qrank App• Integrates with Content Management System• Trivia games around what you’re reading
  19. 19. Caring • SXSW & iMedia Summit • Dell • 8th Grader/It Gets Indie • Pepsi Refresh EverythingProprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved
  20. 20. Proprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved 20
  21. 21. Caring asa businessfunctionDell’s Social MediaListeningCommand Centerby the numbers:• 7000 trained• 50-person team in Customer Service• Tracking ROI
  22. 22. Good for $50any ageNoah Hornick, a $1 $25Palo Alto 8th-grader decided todo something toimprove things forhis GLBT friends.He raised funds toput on an IndieBenefit Concert:http://kck.st/itgetsindie
  23. 23. Refreshfor good• Launched and learned• More votes than last election• Latest developments announced last week at SXSW Shiv Singh & Panel• Community http://bit.ly/pepsirfrsh• Tie to sales Bonin Bough & Panel http://bit.ly/pepsirfrshbonin
  24. 24. Discussion • Q&A? • Discussion • Connect: @MarkSilva • http://bit.ly/changeeverythingProprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved
  25. 25. Thank You Contributions  &  inspirations  from:  Trina   Albus,  David  Armano,  Bonin  Bough,  Tim   Brunelle,  Pete  Cashmore,  Brett  Crosby,  Matt   Dickman,  Frank  Eliasan,  Tarah  Feinberg,  Kate   Hayden,  Jamal  Henderson,  Noah  Hornick,   Joseph  Jaffe,  Guy  Kawasaki,  Lou  Kerner,  Dave   Knox,  Charlene  Li,  Tilly  McLain,  Mary  Meeker,   Jeff  Minsky,  Flynn  Nicholas,  Shiv  Singh,  Reeve   Thompson,  Jennifer  Van  Grove,  AJ  Vaynerchuk,   Gary  Vaynerchuk,  Scott  Wilson,  Ben  WirzProprietary and Confidential ©2011 Schawk, Inc. All Rights Reserved

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