Emerging Platforms & Brand Strategieswith Mark Silva, Brian Brown & Kyle Studstill of ANTHEM DigitalFRIDAY 03.30.12
OUR FOCUS AT SXSW          ★What were the themes of interest developing in the SXSW           community?          ★What wa...
SO WHAT KEY        THEMES HAVE        SURFACED?©2012 Schawk, Inc. All Rights Reserved
THEME: AROUND        THE “EVENT” IS MORE        THE CONFERENCE THAN INSIDE©2012 Schawk, Inc. All Rights Reserved
COMPELLING KEYNOTES
EXHIBITS
LINES EVERYWHERE
THEME:        HOSPITALITY©2012 Schawk, Inc. All Rights Reserved
PARTIES - DONE RIGHTAND WRONG
ALL HAT (NO BULL)
BARBARIAN GROUP +TUMBLR
THEME:        START-UPS EVERYWHERE FROM        EVERYWHERE©2012 Schawk, Inc. All Rights Reserved
STARTUP AMERICASETS UP SHOPhttp://www.s.co/content/top-five-reasons-startup-america-live-sxsw-2012-rocked
THEME:        UTILITY FOR SELF PROMOTION        BRANDS & AGENCIES©2012 Schawk, Inc. All Rights Reserved
SHUTTLES
RIDES
FOOD DELIVERY
CHARGING STATIONS
RAINY DAYS, PONCHOS& UMBRELLAS
BRANDED FOOD TRUCKS
MORE BRANDED TRUCKS
FOOD + TECH
THEME: WONDER        SERENDIPITY, JOY, AND©2012 Schawk, Inc. All Rights Reserved
SOCIAL DISCOVERY
AUDIENCE SHOWCASE Audience Showcase
FROM “POST-DIGITAL”TO “RE-PHYSICAL”
CRITERION 4SQUARESCAVENGER HUNT
THEME:        BEHAVIOR HACKING©2012 Schawk, Inc. All Rights Reserved
REAL-LIFE PLUS DIGITAL  real-life plus digital
VISUALIZING AUDIENCEENTHUSIASM
THEME: THROUGH        BRANDS COMING ALIVE        CONTENT AND STORY©2012 Schawk, Inc. All Rights Reserved
OGILVY NOTES
#I JUST PLANTED A TREE
DIGITAL-TO-PHYSICALSTORYTELLING
DIY STUDIOS
BBH HOMELESSHOTSPOTS
INSTANT DISCOUNTS
HANDS-ON DEMOS
THEME:        MATURATION©2012 Schawk, Inc. All Rights Reserved
FROM T-SHIRTS TOSUITS
COLLABORATIVE WORKMODELS & SPACES
HOLISTIC APPROACHESTO MOBILE PAYMENTS
DEVELOPING IDEAS INTRANSMEDIA
THANKS!        FOR MORE, FOLLOW US ON TWITTER:        @ANTHEMWW        @DRATSUM        @KYLECAMERON        @MARKSILVA©2012...
SXSW 2012 Recap
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SXSW 2012 Recap

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Anthem Worldwide's Brian Brown, Kyle Studstill and Mark Silva recap impressions from the 2012 SXSW Interactive event in Austin.

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Transcript of "SXSW 2012 Recap"

  1. 1. Emerging Platforms & Brand Strategieswith Mark Silva, Brian Brown & Kyle Studstill of ANTHEM DigitalFRIDAY 03.30.12
  2. 2. OUR FOCUS AT SXSW ★What were the themes of interest developing in the SXSW community? ★What was our impressions of the overall culture? ★What were the emerging apps & platforms? ★What were brands & agencies doing?Proprietary and Confidential ©2011 ANTHEM! World Wide, Inc. All Rights Reserved
  3. 3. SO WHAT KEY THEMES HAVE SURFACED?©2012 Schawk, Inc. All Rights Reserved
  4. 4. THEME: AROUND THE “EVENT” IS MORE THE CONFERENCE THAN INSIDE©2012 Schawk, Inc. All Rights Reserved
  5. 5. COMPELLING KEYNOTES
  6. 6. EXHIBITS
  7. 7. LINES EVERYWHERE
  8. 8. THEME: HOSPITALITY©2012 Schawk, Inc. All Rights Reserved
  9. 9. PARTIES - DONE RIGHTAND WRONG
  10. 10. ALL HAT (NO BULL)
  11. 11. BARBARIAN GROUP +TUMBLR
  12. 12. THEME: START-UPS EVERYWHERE FROM EVERYWHERE©2012 Schawk, Inc. All Rights Reserved
  13. 13. STARTUP AMERICASETS UP SHOPhttp://www.s.co/content/top-five-reasons-startup-america-live-sxsw-2012-rocked
  14. 14. THEME: UTILITY FOR SELF PROMOTION BRANDS & AGENCIES©2012 Schawk, Inc. All Rights Reserved
  15. 15. SHUTTLES
  16. 16. RIDES
  17. 17. FOOD DELIVERY
  18. 18. CHARGING STATIONS
  19. 19. RAINY DAYS, PONCHOS& UMBRELLAS
  20. 20. BRANDED FOOD TRUCKS
  21. 21. MORE BRANDED TRUCKS
  22. 22. FOOD + TECH
  23. 23. THEME: WONDER SERENDIPITY, JOY, AND©2012 Schawk, Inc. All Rights Reserved
  24. 24. SOCIAL DISCOVERY
  25. 25. AUDIENCE SHOWCASE Audience Showcase
  26. 26. FROM “POST-DIGITAL”TO “RE-PHYSICAL”
  27. 27. CRITERION 4SQUARESCAVENGER HUNT
  28. 28. THEME: BEHAVIOR HACKING©2012 Schawk, Inc. All Rights Reserved
  29. 29. REAL-LIFE PLUS DIGITAL real-life plus digital
  30. 30. VISUALIZING AUDIENCEENTHUSIASM
  31. 31. THEME: THROUGH BRANDS COMING ALIVE CONTENT AND STORY©2012 Schawk, Inc. All Rights Reserved
  32. 32. OGILVY NOTES
  33. 33. #I JUST PLANTED A TREE
  34. 34. DIGITAL-TO-PHYSICALSTORYTELLING
  35. 35. DIY STUDIOS
  36. 36. BBH HOMELESSHOTSPOTS
  37. 37. INSTANT DISCOUNTS
  38. 38. HANDS-ON DEMOS
  39. 39. THEME: MATURATION©2012 Schawk, Inc. All Rights Reserved
  40. 40. FROM T-SHIRTS TOSUITS
  41. 41. COLLABORATIVE WORKMODELS & SPACES
  42. 42. HOLISTIC APPROACHESTO MOBILE PAYMENTS
  43. 43. DEVELOPING IDEAS INTRANSMEDIA
  44. 44. THANKS! FOR MORE, FOLLOW US ON TWITTER: @ANTHEMWW @DRATSUM @KYLECAMERON @MARKSILVA©2012 Schawk, Inc. All Rights Reserved
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