SXSW 2012 Recap

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Anthem Worldwide's Brian Brown, Kyle Studstill and Mark Silva recap impressions from the 2012 SXSW Interactive event in Austin.

Anthem Worldwide's Brian Brown, Kyle Studstill and Mark Silva recap impressions from the 2012 SXSW Interactive event in Austin.

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  • 1. Emerging Platforms & Brand Strategieswith Mark Silva, Brian Brown & Kyle Studstill of ANTHEM DigitalFRIDAY 03.30.12
  • 2. OUR FOCUS AT SXSW ★What were the themes of interest developing in the SXSW community? ★What was our impressions of the overall culture? ★What were the emerging apps & platforms? ★What were brands & agencies doing?Proprietary and Confidential ©2011 ANTHEM! World Wide, Inc. All Rights Reserved
  • 3. SO WHAT KEY THEMES HAVE SURFACED?©2012 Schawk, Inc. All Rights Reserved
  • 4. THEME: AROUND THE “EVENT” IS MORE THE CONFERENCE THAN INSIDE©2012 Schawk, Inc. All Rights Reserved
  • 5. COMPELLING KEYNOTES
  • 6. EXHIBITS
  • 7. LINES EVERYWHERE
  • 8. THEME: HOSPITALITY©2012 Schawk, Inc. All Rights Reserved
  • 9. PARTIES - DONE RIGHTAND WRONG
  • 10. ALL HAT (NO BULL)
  • 11. BARBARIAN GROUP +TUMBLR
  • 12. THEME: START-UPS EVERYWHERE FROM EVERYWHERE©2012 Schawk, Inc. All Rights Reserved
  • 13. STARTUP AMERICASETS UP SHOPhttp://www.s.co/content/top-five-reasons-startup-america-live-sxsw-2012-rocked
  • 14. THEME: UTILITY FOR SELF PROMOTION BRANDS & AGENCIES©2012 Schawk, Inc. All Rights Reserved
  • 15. SHUTTLES
  • 16. RIDES
  • 17. FOOD DELIVERY
  • 18. CHARGING STATIONS
  • 19. RAINY DAYS, PONCHOS& UMBRELLAS
  • 20. BRANDED FOOD TRUCKS
  • 21. MORE BRANDED TRUCKS
  • 22. FOOD + TECH
  • 23. THEME: WONDER SERENDIPITY, JOY, AND©2012 Schawk, Inc. All Rights Reserved
  • 24. SOCIAL DISCOVERY
  • 25. AUDIENCE SHOWCASE Audience Showcase
  • 26. FROM “POST-DIGITAL”TO “RE-PHYSICAL”
  • 27. CRITERION 4SQUARESCAVENGER HUNT
  • 28. THEME: BEHAVIOR HACKING©2012 Schawk, Inc. All Rights Reserved
  • 29. REAL-LIFE PLUS DIGITAL real-life plus digital
  • 30. VISUALIZING AUDIENCEENTHUSIASM
  • 31. THEME: THROUGH BRANDS COMING ALIVE CONTENT AND STORY©2012 Schawk, Inc. All Rights Reserved
  • 32. OGILVY NOTES
  • 33. #I JUST PLANTED A TREE
  • 34. DIGITAL-TO-PHYSICALSTORYTELLING
  • 35. DIY STUDIOS
  • 36. BBH HOMELESSHOTSPOTS
  • 37. INSTANT DISCOUNTS
  • 38. HANDS-ON DEMOS
  • 39. THEME: MATURATION©2012 Schawk, Inc. All Rights Reserved
  • 40. FROM T-SHIRTS TOSUITS
  • 41. COLLABORATIVE WORKMODELS & SPACES
  • 42. HOLISTIC APPROACHESTO MOBILE PAYMENTS
  • 43. DEVELOPING IDEAS INTRANSMEDIA
  • 44. THANKS! FOR MORE, FOLLOW US ON TWITTER: @ANTHEMWW @DRATSUM @KYLECAMERON @MARKSILVA©2012 Schawk, Inc. All Rights Reserved