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Real Branding Bomb-Proof Brand AdTech NY 2005
This is a presentation made in fall 2005 that has many examples, best practices and advice still current/viable today.
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Slideshow Transcript
- Slide 1:Creating a Bomb-Proof Brand Identity The Right Measures of Promotion and Protection Mark Silva Principal & Founder Real Branding
- Slide 2:ROADMAP Creating a Bomb-Proof Brand Identity Integrated Platform: Your best shot at creating a bomb-proof brand is with integration Crisis Management: what happens if you get shot at (and you will)? Guiding/Managing the Dialog: Nature of interactive medium means relinquishing some control Summary
- Slide 3:According to Scott Bedbury: “Branding is about taking something common and improving upon it in ways that make it more valuable and meaningful” “A brand is the sum of the good, the bad, the ugly, the off-strategy. It is defined by your best…[and] worst product. It is defined by award-winning advertising as by the god-awful ads that somehow slipped through the cracks… It is defined by the accomplishments of yo
