Guy Kawasaki's Enchantment

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Here's the presentation Guy Kawasaki delivered during his Enchantment webinar on http://brandsquare.com

Here's the presentation Guy Kawasaki delivered during his Enchantment webinar on http://brandsquare.com

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Transcript

  • 1. Enchantment The Art of Changing Hearts, Guy KawasakiMonday, March 21, 2011
  • 2. 1 Achieve LikabilityMonday, March 21, 2011
  • 3. “Pan Am” smile Zygomaticmajor muscleMonday, March 21, 2011
  • 4. Make a Duchenne smile Orbicularis oculi muscleMonday, March 21, 2011
  • 5. Dress for a tieMonday, March 21, 2011
  • 6. Under-dressing: “I don’t respect you”Monday, March 21, 2011
  • 7. Over-dressing: “I am better than you”Monday, March 21, 2011
  • 8. Equal-dressing: “We’re peers”Monday, March 21, 2011
  • 9. Shake it PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2 •Eye contact throughout •Appropriate verbal greeting •Duchenne smile •Grip and firm squeeze •Cool, dry, and moderately smooth hand •Mid-point position between the two of you •Medium level of vigor •Two or three secondsMonday, March 21, 2011
  • 10. 2 Achieve TrustworthinessMonday, March 21, 2011
  • 11. Trust othersMonday, March 21, 2011
  • 12. Bake, don’t eatMonday, March 21, 2011
  • 13. Default to “yes”Monday, March 21, 2011
  • 14. 3 Get ReadyMonday, March 21, 2011
  • 15. Do something DICEE Deep Intelligent Complete Empowering ElegantMonday, March 21, 2011
  • 16. Make it short, sweet, and swallowableMonday, March 21, 2011
  • 17. Conduct aMonday, March 21, 2011
  • 18. 4 LaunchMonday, March 21, 2011
  • 19. Tell a storyMonday, March 21, 2011
  • 20. Plant many seedsMonday, March 21, 2011
  • 21. Use salient points Miles/gallon vs. Yearly costsMonday, March 21, 2011
  • 22. Use salient points Miles/gallon vs. Yearly costs Degrees vs. Heating costsMonday, March 21, 2011
  • 23. Use salient points Miles/gallon vs. Yearly costs Degrees vs. Heating costs Number of Gigabytes vs. songsMonday, March 21, 2011
  • 24. 5 OvercomeMonday, March 21, 2011
  • 25. Provide social proofMonday, March 21, 2011
  • 26. Find a bright spotMonday, March 21, 2011
  • 27. Enchant all the influencersMonday, March 21, 2011
  • 28. Enchant all the influencersMonday, March 21, 2011
  • 29. Enchant all the influencersMonday, March 21, 2011
  • 30. Enchant all the influencersMonday, March 21, 2011
  • 31. Enchant all the influencersMonday, March 21, 2011
  • 32. Enchant all the influencersMonday, March 21, 2011
  • 33. 6 Endure “Loving Memory of Jerry Garcia” by Stephen Dorian MinerMonday, March 21, 2011
  • 34. Don’t use moneyMonday, March 21, 2011
  • 35. Don’t use moneyMonday, March 21, 2011
  • 36. Invoke reciprocationMonday, March 21, 2011
  • 37. Build an ecosystemMonday, March 21, 2011
  • 38. 7 PresentMonday, March 21, 2011
  • 39. Customize theMonday, March 21, 2011
  • 40. Customize theMonday, March 21, 2011
  • 41. Sell your dream iPhone ≠ $188 of parts + AT&TMonday, March 21, 2011
  • 42. 10 slides 10Monday, March 21, 2011
  • 43. 10 slides 10 20 minutes 20Monday, March 21, 2011
  • 44. 10 slides 10 20 minutes 20 30-point font This is 30 This is 20 This is 10Monday, March 21, 2011
  • 45. 8 Use TechnologyMonday, March 21, 2011
  • 46. Remove the speed bumpsMonday, March 21, 2011
  • 47. Provide value Information Insights AssistanceMonday, March 21, 2011
  • 48. Engage FastMonday, March 21, 2011
  • 49. Engage Fast ManyMonday, March 21, 2011
  • 50. Engage Fast Many OftenMonday, March 21, 2011
  • 51. 9 Enchant UpMonday, March 21, 2011
  • 52. Drop everything elseMonday, March 21, 2011
  • 53. Prototype fastMonday, March 21, 2011
  • 54. Deliver bad news earlyMonday, March 21, 2011
  • 55. 10 Enchant DownMonday, March 21, 2011
  • 56. Provide MAPMonday, March 21, 2011
  • 57. Provide MAP MasteryMonday, March 21, 2011
  • 58. Provide MAP Mastery AutonomyMonday, March 21, 2011
  • 59. Provide MAP Mastery Autonomy PurposeMonday, March 21, 2011
  • 60. Empower actionMonday, March 21, 2011
  • 61. Suck it up Mike Rowe, Dirty JobsMonday, March 21, 2011
  • 62. Monday, March 21, 2011
  • 63. Monday, March 21, 2011
  • 64. Monday, March 21, 2011
  • 65. Enchantment Slides by AnaFxFz.com Copies from Gina@garage.comMonday, March 21, 2011