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Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
Guy Kawasaki's Enchantment
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Guy Kawasaki's Enchantment

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Here's the presentation Guy Kawasaki delivered during his Enchantment webinar on http://brandsquare.com

Here's the presentation Guy Kawasaki delivered during his Enchantment webinar on http://brandsquare.com

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Transcript

  • 1. Enchantment The Art of Changing Hearts, Guy KawasakiMonday, March 21, 2011
  • 2. 1 Achieve LikabilityMonday, March 21, 2011
  • 3. “Pan Am” smile Zygomaticmajor muscleMonday, March 21, 2011
  • 4. Make a Duchenne smile Orbicularis oculi muscleMonday, March 21, 2011
  • 5. Dress for a tieMonday, March 21, 2011
  • 6. Under-dressing: “I don’t respect you”Monday, March 21, 2011
  • 7. Over-dressing: “I am better than you”Monday, March 21, 2011
  • 8. Equal-dressing: “We’re peers”Monday, March 21, 2011
  • 9. Shake it PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2 •Eye contact throughout •Appropriate verbal greeting •Duchenne smile •Grip and firm squeeze •Cool, dry, and moderately smooth hand •Mid-point position between the two of you •Medium level of vigor •Two or three secondsMonday, March 21, 2011
  • 10. 2 Achieve TrustworthinessMonday, March 21, 2011
  • 11. Trust othersMonday, March 21, 2011
  • 12. Bake, don’t eatMonday, March 21, 2011
  • 13. Default to “yes”Monday, March 21, 2011
  • 14. 3 Get ReadyMonday, March 21, 2011
  • 15. Do something DICEE Deep Intelligent Complete Empowering ElegantMonday, March 21, 2011
  • 16. Make it short, sweet, and swallowableMonday, March 21, 2011
  • 17. Conduct aMonday, March 21, 2011
  • 18. 4 LaunchMonday, March 21, 2011
  • 19. Tell a storyMonday, March 21, 2011
  • 20. Plant many seedsMonday, March 21, 2011
  • 21. Use salient points Miles/gallon vs. Yearly costsMonday, March 21, 2011
  • 22. Use salient points Miles/gallon vs. Yearly costs Degrees vs. Heating costsMonday, March 21, 2011
  • 23. Use salient points Miles/gallon vs. Yearly costs Degrees vs. Heating costs Number of Gigabytes vs. songsMonday, March 21, 2011
  • 24. 5 OvercomeMonday, March 21, 2011
  • 25. Provide social proofMonday, March 21, 2011
  • 26. Find a bright spotMonday, March 21, 2011
  • 27. Enchant all the influencersMonday, March 21, 2011
  • 28. Enchant all the influencersMonday, March 21, 2011
  • 29. Enchant all the influencersMonday, March 21, 2011
  • 30. Enchant all the influencersMonday, March 21, 2011
  • 31. Enchant all the influencersMonday, March 21, 2011
  • 32. Enchant all the influencersMonday, March 21, 2011
  • 33. 6 Endure “Loving Memory of Jerry Garcia” by Stephen Dorian MinerMonday, March 21, 2011
  • 34. Don’t use moneyMonday, March 21, 2011
  • 35. Don’t use moneyMonday, March 21, 2011
  • 36. Invoke reciprocationMonday, March 21, 2011
  • 37. Build an ecosystemMonday, March 21, 2011
  • 38. 7 PresentMonday, March 21, 2011
  • 39. Customize theMonday, March 21, 2011
  • 40. Customize theMonday, March 21, 2011
  • 41. Sell your dream iPhone ≠ $188 of parts + AT&TMonday, March 21, 2011
  • 42. 10 slides 10Monday, March 21, 2011
  • 43. 10 slides 10 20 minutes 20Monday, March 21, 2011
  • 44. 10 slides 10 20 minutes 20 30-point font This is 30 This is 20 This is 10Monday, March 21, 2011
  • 45. 8 Use TechnologyMonday, March 21, 2011
  • 46. Remove the speed bumpsMonday, March 21, 2011
  • 47. Provide value Information Insights AssistanceMonday, March 21, 2011
  • 48. Engage FastMonday, March 21, 2011
  • 49. Engage Fast ManyMonday, March 21, 2011
  • 50. Engage Fast Many OftenMonday, March 21, 2011
  • 51. 9 Enchant UpMonday, March 21, 2011
  • 52. Drop everything elseMonday, March 21, 2011
  • 53. Prototype fastMonday, March 21, 2011
  • 54. Deliver bad news earlyMonday, March 21, 2011
  • 55. 10 Enchant DownMonday, March 21, 2011
  • 56. Provide MAPMonday, March 21, 2011
  • 57. Provide MAP MasteryMonday, March 21, 2011
  • 58. Provide MAP Mastery AutonomyMonday, March 21, 2011
  • 59. Provide MAP Mastery Autonomy PurposeMonday, March 21, 2011
  • 60. Empower actionMonday, March 21, 2011
  • 61. Suck it up Mike Rowe, Dirty JobsMonday, March 21, 2011
  • 62. Monday, March 21, 2011
  • 63. Monday, March 21, 2011
  • 64. Monday, March 21, 2011
  • 65. Enchantment Slides by AnaFxFz.com Copies from Gina@garage.comMonday, March 21, 2011

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