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Enchantment                         The Art of Changing Hearts,                                           Guy KawasakiMond...
1             Achieve LikabilityMonday, March 21, 2011
“Pan Am” smile  Zygomaticmajor muscleMonday, March 21, 2011
Make a                         Duchenne smile         Orbicularis        oculi muscleMonday, March 21, 2011
Dress      for a tieMonday, March 21, 2011
Under-dressing:                “I don’t             respect you”Monday, March 21, 2011
Over-dressing:          “I am better            than you”Monday, March 21, 2011
Equal-dressing:     “We’re peers”Monday, March 21, 2011
Shake it    PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2             + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2    ...
2                  Achieve                     TrustworthinessMonday, March 21, 2011
Trust othersMonday, March 21, 2011
Bake, don’t eatMonday, March 21, 2011
Default            to           “yes”Monday, March 21, 2011
3                  Get ReadyMonday, March 21, 2011
Do something DICEE     Deep        Intelligent                  Complete                      Empowering                  ...
Make it short, sweet,         and swallowableMonday, March 21, 2011
Conduct aMonday, March 21, 2011
4                      LaunchMonday, March 21, 2011
Tell a storyMonday, March 21, 2011
Plant many seedsMonday, March 21, 2011
Use salient points          Miles/gallon     vs.   Yearly costsMonday, March 21, 2011
Use salient points          Miles/gallon     vs.   Yearly costs                Degrees    vs. Heating costsMonday, March 2...
Use salient points          Miles/gallon     vs.   Yearly costs                Degrees    vs. Heating costs               ...
5                      OvercomeMonday, March 21, 2011
Provide social proofMonday, March 21, 2011
Find a bright spotMonday, March 21, 2011
Enchant all the influencersMonday, March 21, 2011
Enchant all the influencersMonday, March 21, 2011
Enchant all the influencersMonday, March 21, 2011
Enchant all the influencersMonday, March 21, 2011
Enchant all the influencersMonday, March 21, 2011
Enchant all the influencersMonday, March 21, 2011
6                      Endure                                  “Loving Memory of Jerry Garcia” by Stephen Dorian MinerMond...
Don’t use moneyMonday, March 21, 2011
Don’t use moneyMonday, March 21, 2011
Invoke reciprocationMonday, March 21, 2011
Build an ecosystemMonday, March 21, 2011
7                      PresentMonday, March 21, 2011
Customize theMonday, March 21, 2011
Customize theMonday, March 21, 2011
Sell your dream        iPhone ≠ $188 of parts + AT&TMonday, March 21, 2011
10 slides 10Monday, March 21, 2011
10 slides 10      20 minutes         20Monday, March 21, 2011
10 slides 10      20 minutes         20      30-point font      This is 30                            This is 20          ...
8                     Use TechnologyMonday, March 21, 2011
Remove the                         speed bumpsMonday, March 21, 2011
Provide value                           Information                            Insights                           Assistan...
Engage            FastMonday, March 21, 2011
Engage            Fast          ManyMonday, March 21, 2011
Engage            Fast          Many    OftenMonday, March 21, 2011
9                      Enchant UpMonday, March 21, 2011
Drop everything elseMonday, March 21, 2011
Prototype fastMonday, March 21, 2011
Deliver bad news earlyMonday, March 21, 2011
10                       Enchant DownMonday, March 21, 2011
Provide MAPMonday, March 21, 2011
Provide MAP              MasteryMonday, March 21, 2011
Provide MAP              Mastery          AutonomyMonday, March 21, 2011
Provide MAP              Mastery          Autonomy              PurposeMonday, March 21, 2011
Empower actionMonday, March 21, 2011
Suck it up                                      Mike Rowe, Dirty JobsMonday, March 21, 2011
Monday, March 21, 2011
Monday, March 21, 2011
Monday, March 21, 2011
Enchantment                         Slides by AnaFxFz.com                         Copies from Gina@garage.comMonday, March...
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Guy Kawasaki's Enchantment

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Here's the presentation Guy Kawasaki delivered during his Enchantment webinar on http://brandsquare.com

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Transcript of "Guy Kawasaki's Enchantment"

  1. 1. Enchantment The Art of Changing Hearts, Guy KawasakiMonday, March 21, 2011
  2. 2. 1 Achieve LikabilityMonday, March 21, 2011
  3. 3. “Pan Am” smile Zygomaticmajor muscleMonday, March 21, 2011
  4. 4. Make a Duchenne smile Orbicularis oculi muscleMonday, March 21, 2011
  5. 5. Dress for a tieMonday, March 21, 2011
  6. 6. Under-dressing: “I don’t respect you”Monday, March 21, 2011
  7. 7. Over-dressing: “I am better than you”Monday, March 21, 2011
  8. 8. Equal-dressing: “We’re peers”Monday, March 21, 2011
  9. 9. Shake it PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2 •Eye contact throughout •Appropriate verbal greeting •Duchenne smile •Grip and firm squeeze •Cool, dry, and moderately smooth hand •Mid-point position between the two of you •Medium level of vigor •Two or three secondsMonday, March 21, 2011
  10. 10. 2 Achieve TrustworthinessMonday, March 21, 2011
  11. 11. Trust othersMonday, March 21, 2011
  12. 12. Bake, don’t eatMonday, March 21, 2011
  13. 13. Default to “yes”Monday, March 21, 2011
  14. 14. 3 Get ReadyMonday, March 21, 2011
  15. 15. Do something DICEE Deep Intelligent Complete Empowering ElegantMonday, March 21, 2011
  16. 16. Make it short, sweet, and swallowableMonday, March 21, 2011
  17. 17. Conduct aMonday, March 21, 2011
  18. 18. 4 LaunchMonday, March 21, 2011
  19. 19. Tell a storyMonday, March 21, 2011
  20. 20. Plant many seedsMonday, March 21, 2011
  21. 21. Use salient points Miles/gallon vs. Yearly costsMonday, March 21, 2011
  22. 22. Use salient points Miles/gallon vs. Yearly costs Degrees vs. Heating costsMonday, March 21, 2011
  23. 23. Use salient points Miles/gallon vs. Yearly costs Degrees vs. Heating costs Number of Gigabytes vs. songsMonday, March 21, 2011
  24. 24. 5 OvercomeMonday, March 21, 2011
  25. 25. Provide social proofMonday, March 21, 2011
  26. 26. Find a bright spotMonday, March 21, 2011
  27. 27. Enchant all the influencersMonday, March 21, 2011
  28. 28. Enchant all the influencersMonday, March 21, 2011
  29. 29. Enchant all the influencersMonday, March 21, 2011
  30. 30. Enchant all the influencersMonday, March 21, 2011
  31. 31. Enchant all the influencersMonday, March 21, 2011
  32. 32. Enchant all the influencersMonday, March 21, 2011
  33. 33. 6 Endure “Loving Memory of Jerry Garcia” by Stephen Dorian MinerMonday, March 21, 2011
  34. 34. Don’t use moneyMonday, March 21, 2011
  35. 35. Don’t use moneyMonday, March 21, 2011
  36. 36. Invoke reciprocationMonday, March 21, 2011
  37. 37. Build an ecosystemMonday, March 21, 2011
  38. 38. 7 PresentMonday, March 21, 2011
  39. 39. Customize theMonday, March 21, 2011
  40. 40. Customize theMonday, March 21, 2011
  41. 41. Sell your dream iPhone ≠ $188 of parts + AT&TMonday, March 21, 2011
  42. 42. 10 slides 10Monday, March 21, 2011
  43. 43. 10 slides 10 20 minutes 20Monday, March 21, 2011
  44. 44. 10 slides 10 20 minutes 20 30-point font This is 30 This is 20 This is 10Monday, March 21, 2011
  45. 45. 8 Use TechnologyMonday, March 21, 2011
  46. 46. Remove the speed bumpsMonday, March 21, 2011
  47. 47. Provide value Information Insights AssistanceMonday, March 21, 2011
  48. 48. Engage FastMonday, March 21, 2011
  49. 49. Engage Fast ManyMonday, March 21, 2011
  50. 50. Engage Fast Many OftenMonday, March 21, 2011
  51. 51. 9 Enchant UpMonday, March 21, 2011
  52. 52. Drop everything elseMonday, March 21, 2011
  53. 53. Prototype fastMonday, March 21, 2011
  54. 54. Deliver bad news earlyMonday, March 21, 2011
  55. 55. 10 Enchant DownMonday, March 21, 2011
  56. 56. Provide MAPMonday, March 21, 2011
  57. 57. Provide MAP MasteryMonday, March 21, 2011
  58. 58. Provide MAP Mastery AutonomyMonday, March 21, 2011
  59. 59. Provide MAP Mastery Autonomy PurposeMonday, March 21, 2011
  60. 60. Empower actionMonday, March 21, 2011
  61. 61. Suck it up Mike Rowe, Dirty JobsMonday, March 21, 2011
  62. 62. Monday, March 21, 2011
  63. 63. Monday, March 21, 2011
  64. 64. Monday, March 21, 2011
  65. 65. Enchantment Slides by AnaFxFz.com Copies from Gina@garage.comMonday, March 21, 2011
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