Guy Kawasaki's Enchantment

Enchantment The Art of Changing Hearts, Guy KawasakiMonday, March 21, 2011

1 Achieve LikabilityMonday, March 21, 2011

“Pan Am” smile Zygomaticmajor muscleMonday, March 21, 2011

Make a Duchenne smile Orbicularis oculi muscleMonday, March 21, 2011

Dress for a tieMonday, March 21, 2011

Under-dressing: “I don’t respect you”Monday, March 21, 2011

Over-dressing: “I am better than you”Monday, March 21, 2011

Equal-dressing: “We’re peers”Monday, March 21, 2011

Shake it PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2 •Eye contact throughout •Appropriate verbal greeting •Duchenne smile •Grip and firm squeeze •Cool, dry, and moderately smooth hand •Mid-point position between the two of you •Medium level of vigor •Two or three secondsMonday, March 21, 2011

2 Achieve TrustworthinessMonday, March 21, 2011

Trust othersMonday, March 21, 2011

Bake, don’t eatMonday, March 21, 2011

Default to “yes”Monday, March 21, 2011

3 Get ReadyMonday, March 21, 2011

Do something DICEE Deep Intelligent Complete Empowering ElegantMonday, March 21, 2011

Make it short, sweet, and swallowableMonday, March 21, 2011

Conduct aMonday, March 21, 2011

4 LaunchMonday, March 21, 2011

Tell a storyMonday, March 21, 2011

Plant many seedsMonday, March 21, 2011

Use salient points Miles/gallon vs. Yearly costsMonday, March 21, 2011

Use salient points Miles/gallon vs. Yearly costs Degrees vs. Heating costsMonday, March 21, 2011

Use salient points Miles/gallon vs. Yearly costs Degrees vs. Heating costs Number of Gigabytes vs. songsMonday, March 21, 2011

5 OvercomeMonday, March 21, 2011

Provide social proofMonday, March 21, 2011

Find a bright spotMonday, March 21, 2011

Enchant all the influencersMonday, March 21, 2011

6 Endure “Loving Memory of Jerry Garcia” by Stephen Dorian MinerMonday, March 21, 2011

Don’t use moneyMonday, March 21, 2011

Invoke reciprocationMonday, March 21, 2011

Build an ecosystemMonday, March 21, 2011

7 PresentMonday, March 21, 2011

Customize theMonday, March 21, 2011

Sell your dream iPhone ≠ $188 of parts + AT&TMonday, March 21, 2011

10 slides 10Monday, March 21, 2011

10 slides 10 20 minutes 20Monday, March 21, 2011

10 slides 10 20 minutes 20 30-point font This is 30 This is 20 This is 10Monday, March 21, 2011

8 Use TechnologyMonday, March 21, 2011

Remove the speed bumpsMonday, March 21, 2011

Provide value Information Insights AssistanceMonday, March 21, 2011

Engage FastMonday, March 21, 2011

Engage Fast ManyMonday, March 21, 2011

Engage Fast Many OftenMonday, March 21, 2011

9 Enchant UpMonday, March 21, 2011

Drop everything elseMonday, March 21, 2011

Prototype fastMonday, March 21, 2011

Deliver bad news earlyMonday, March 21, 2011

10 Enchant DownMonday, March 21, 2011

Provide MAPMonday, March 21, 2011

Provide MAP MasteryMonday, March 21, 2011

Provide MAP Mastery AutonomyMonday, March 21, 2011

Provide MAP Mastery Autonomy PurposeMonday, March 21, 2011

Empower actionMonday, March 21, 2011

Suck it up Mike Rowe, Dirty JobsMonday, March 21, 2011

Monday, March 21, 2011

Enchantment Slides by AnaFxFz.com Copies from Gina@garage.comMonday, March 21, 2011

Guy Kawasaki's Enchantment

by Mark Silva on Apr 06, 2011

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