Flurry Presents Apps by the Numbers
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Flurry Presents Apps by the Numbers

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On Wednesday, May 8, 2011 Peter Farago, Vice President of Marketing for Flurry, took Anthem & Schawk through their unique view of the Apps Ecosystem by the numbers. Flurry earns their perspective by ...

On Wednesday, May 8, 2011 Peter Farago, Vice President of Marketing for Flurry, took Anthem & Schawk through their unique view of the Apps Ecosystem by the numbers. Flurry earns their perspective by powering the analytics aggregated on nearly 1/4 of the apps in AppsStore. Included are trending data on demographics, devices/platforms, types of apps and a look at key issues in going to market. It's early days in what's already shaping up to be a significant market that's threatening to disrupt every industry and medium.

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  • - Make up of developers has completely changed in last 24 months- Only 5% of the early vanguard from mobile make-up today’s “developers”
  • Developers Want a business not an OSAndroid Devices Up, But Not Creating Business Opportunity for Developers (money, ecosystem not there)Apple offers developersmoney and ecosystemDevelopers Shape the Platform; Platforms Defined by the DeveloperThe Bar is Rising.All Other Platforms and Carriers Have Their Work Cut Out

Flurry Presents Apps by the Numbers Flurry Presents Apps by the Numbers Presentation Transcript

  • It’s primetime for the instant everything generation, iGen
    The mass market is adopting iOS and Android
    Peter Farago
    Vice President Marketing
    peter@flurry.com
  • Flurry Snapshot
    Selected Customers
    Flurry Analytics
    App Developers:
    40,000
    Live Applications:
    75,000
    Total Devices Covered:
    259 M
    Monthly Active Devices:
    155 M
    Daily Active Devices:
    52 M
    Monthly Sessions:
    12 B
    Flurry AppCircle
    App Developers:
    1,200
    90 M
    Monthly User Reach:
  • iPhone App Store Dwarfing iTunes Success
    “I’ve never seen anything like this in my career” – Steve Jobs
    App Store vs. iTunes Downloads
    downloads
    (billions)
    • App Store 6.5B in just over 2 Yrs; Tunes 370M over same time
    26 months
    • App Store downloads 18X versus iTunes over same period of time
    23 months
    • iTunes reached 6B in ~ 6 years; App Store reached ~ 1/3 time
    18 months
    15 months
    10 months
    2B
    3B
    4B
    1B
    5B
    6B
    iTunes Downloads
    months since launch
    Source: Apple, Inc.
  • iGenis the Instant Everything Generation
    Instant Entertainment
    Instant Feedback
    Instant Art
    Just Add Content
    Instant Crowds
    Instant Deals
    Instant News
  • iGenis on the MoveSessions tracked by Flurry
    billions
    User Sessions by Month
    Source: Flurry Analytics
  • The iGen Audience is Growing Dramatically
    Already Larger than Top Primetime TV Shows
    Top Daily App Usage
    27.2 mins
    Social Gaming
    Audience Network Size, Millions
    Sources: Nielsen TV Ratings 2009-10, Broadcast Primetime Shows Ranked By Live + Same Day Average Viewership; Flurry
  • iGenis an extremely Valuable Audience
    Mobile Apps Attract Desirable, Target-rich Audience
    Younger & More Female
    More Affluent
    More Educated
    Audience Distribution by
    Household Income
    Audience Distribution by
    Highest Education Level Achieved
    Audience Distribution by
    Age Category & Sex
    Source: Flurry Analytics, Top iOS Apps
  • iGenwill try a lot of content…
    % downloads per category
    Source: Flurry Analytics
  • …but are loyal to a few key categories
    Total Sessions by Category, Percent
    Healthcare & Fitness
    Source: Flurry Analytics
  • iGenhas an app discovery problemOverwhelmed with choice & unable to reduce “search costs”
    Source of downloads, %
    Source: Flurry, Dec 3rd to Dec 30th , 2010
    (Excludes carrier pre-installs)
  • So what is in store for 2011… a non-scientific survey of our developers
    The content explosion, especially on Android
    Mobile OS and Apps invade televisions “sets”
    Recommendations become the new discovery
    Game Mechanics/In-app-purchases everywhere
    The emergence of Samdroid as the new duopoly that challenges Apple
    New and improved Ad Networks as Madison Avenue fights back
    Microsoft and/or Facebook will become a viable 3rd player
    Opportunities, opportunities and opportunities
  • Who is Building for Mobile
  • A Whole New World of “Developers”
    Home Platform for Developers with iPhone Apps
    Source: Flurry Analytics
  • The Importance of Developers…
    I will emotionally immerse,
    empower, surprise, delight,
    entertain, save time for, make more productive, inform,
    educate, socially connect,
    romantically intrigue and make life better for your customers…
    CONTENT
  • … to Platform Providers
    …if I only have to build once, control my assets, get approved in 1 week, reach 100M+ devices, know consumers can and will buy, get consumers to notice and try my apps, keep most of the money, monitor my own business and can adjust on the fly.
    FOR CASH
  • Developers Want a Business Not a Platform
    Great Device &
    Operating System
    Broadband Connectivity
    Developer
    Innovation
    Large, Paying
    Customer Base
    One-click
    Purchase
  • Application Maker Choices
  • Decisions, Decisions…
  • Android Installed Base is Gaining on iOS, but…
    300,000 new
    devices per day
    350,000 new
    devices per day
    200M Installed Base
    100M Installed Base
  • iPhone vs Android
    Average Session Length*
    Minutes
    *April 1 – April 15
  • iPhone vs Android
    Sessions per User*
    Sessions
    *April 1 – April 15
  • iPhone vs. Android
    Retention*
    % Retained
    *April 1 – April 15
  • Where Are Thousands of Developers Placing Their Bets?
  • Distribution of Apps Created
    Number of apps set up with Flurry Analytics, Feb – March, 2011, n = 8,372
  • Growth Rate of Apps Being BuiltAndroid Rate Accelerating, but from a smaller base
    Number of apps set up with Flurry Analytics by Platform
  • How are developers responding?More companies are going cross-platform
    +
    Number of apps set up with Flurry Analytics by Platform
  • Thank you
    peter@flurry.com