Apps and APIs for Brands-The New Creative by Oren Michels
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Apps and APIs for Brands-The New Creative by Oren Michels

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Oren Michels, CEO of Mashery, came by Anthem Worldwide's digital digs in NY to brief on the state of APIs and discuss "The New Creativity" that apps and an open API ecosystem represents for businesses ...

Oren Michels, CEO of Mashery, came by Anthem Worldwide's digital digs in NY to brief on the state of APIs and discuss "The New Creativity" that apps and an open API ecosystem represents for businesses and brands.

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Apps and APIs for Brands-The New Creative by Oren Michels Apps and APIs for Brands-The New Creative by Oren Michels Presentation Transcript

  • Apps APIs & Syndication Creativity in the Post-Website Era #sxswapis Oren Michels Co-Founder & CEO Mashery
  • The end of “Interneting”
  • Wherever, whenever
  • Web 1.0
  • Web 2.0
  • What is creativity?Generate or recognize ideas alternatives possibilities solve problems communicate entertain
  • Perspective
  • NewPossibilities
  • NewPossibilities
  • Creativity without Utility
  • what’s not new?
  • Be where your customer is
  • Utility
  • what’s new?
  • UbiquitousConnectivity
  • Mobile vs. Portable
  • Tactile
  • Tactile
  • Location Context
  • so what do you do?
  • Repurposing theInternet is not the Answer
  • Apps Grant Wishes
  • Apps Grant Wishes
  • App-sized portions
  • great standalone apps
  • New models & Interactions
  • Apps come from APIs
  • Data Digital Assets, Such as... Mapping Catalog/ Inventory Customer Media ProfilesData Layer
  • LogicThings that Happen, Such as... Register Buy Add to Search CartLogic LayerData Layer
  • www.PresentationWhere Things End Up, Such as... Website Mobile AppLogic LayerData Layer
  • www. Internal developers build web Maybe even a mobile app apps accessing data and logic. or two...Logic LayerData Layer
  • www. API LayerLogic LayerData Layer
  • usa today• very little traction in website era• lots of traction in post-website era
  • who owns location?
  • mashery/4square• web 2.0 conference hack• location owners no longer own/control their location• crappy beer in circus mashimus lounge
  • What kind of brand are you?
  • so creativity has thesame goal. just different tools