Apps and APIs for Brands-The New Creative by Oren Michels

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Oren Michels, CEO of Mashery, came by Anthem Worldwide's digital digs in NY to brief on the state of APIs and discuss "The New Creativity" that apps and an open API ecosystem represents for businesses and brands.

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Apps and APIs for Brands-The New Creative by Oren Michels

  1. 1. Apps APIs & Syndication Creativity in the Post-Website Era #sxswapis Oren Michels Co-Founder & CEO Mashery
  2. 2. The end of “Interneting”
  3. 3. Wherever, whenever
  4. 4. Web 1.0
  5. 5. Web 2.0
  6. 6. What is creativity?Generate or recognize ideas alternatives possibilities solve problems communicate entertain
  7. 7. Perspective
  8. 8. NewPossibilities
  9. 9. NewPossibilities
  10. 10. Creativity without Utility
  11. 11. what’s not new?
  12. 12. Be where your customer is
  13. 13. Utility
  14. 14. what’s new?
  15. 15. UbiquitousConnectivity
  16. 16. Mobile vs. Portable
  17. 17. Tactile
  18. 18. Tactile
  19. 19. Location Context
  20. 20. so what do you do?
  21. 21. Repurposing theInternet is not the Answer
  22. 22. Apps Grant Wishes
  23. 23. Apps Grant Wishes
  24. 24. App-sized portions
  25. 25. great standalone apps
  26. 26. New models & Interactions
  27. 27. Apps come from APIs
  28. 28. Data Digital Assets, Such as... Mapping Catalog/ Inventory Customer Media ProfilesData Layer
  29. 29. LogicThings that Happen, Such as... Register Buy Add to Search CartLogic LayerData Layer
  30. 30. www.PresentationWhere Things End Up, Such as... Website Mobile AppLogic LayerData Layer
  31. 31. www. Internal developers build web Maybe even a mobile app apps accessing data and logic. or two...Logic LayerData Layer
  32. 32. www. API LayerLogic LayerData Layer
  33. 33. usa today• very little traction in website era• lots of traction in post-website era
  34. 34. who owns location?
  35. 35. mashery/4square• web 2.0 conference hack• location owners no longer own/control their location• crappy beer in circus mashimus lounge
  36. 36. What kind of brand are you?
  37. 37. so creativity has thesame goal. just different tools

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