Voting presentation phase2_synthesis

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Voting presentation phase2_synthesis

  1. 1. Voting and InformationA project on how voters find and use information ! Group Members Emily Sappington Kyree Holmes Mark Choi
  2. 2. {why voting} the problem research process research synthesis summary next stepsWhat Does “Luke” Think?Finding out the Political Stance of Pittsburgh’s Mayor Small Business ? 6 websites “I didn’t find out where he stands, I found a booklet and skimmed it... so I assume he is for small businesses.” Fracking ?? 14 websites “I guess I have an idea how he feels...it’s vague.” Public Transportation ??? 28 websites “I never got a definitive answer, just a town hall meeting.”
  3. 3. {why voting} the problem research process research synthesis summary next steps woah... ?
  4. 4. {why voting} the problem research process research synthesis summary next steps What This Looks Like: A Frustrating Process “It would be nice to spend more time getting to know a candidate, but a lot of times, information isn’t available, or hard to get, or I simply don’t have time to dig- and things change so rapidly.” -Online Survey “It gets frustrating to spend that much time con- centrating on candidates who are just full of it any- way. And generally the information you can find is too hard to synthesize and make relate to your life.” -Online Survey
  5. 5. {why voting} the problem research process research synthesis summary next stepsThe State of InformationSophisticated Extraneous InformationLanguage“ Pittsburgh Mayor LukeRavenstahl will not sign theCity Council bill calling fora referendum that wouldamend the City Charter toban gas extraction.” ? what?!?
  6. 6. {why voting} the problem research process research synthesis summary next stepsWhy Voting? People feel the need !! # ! ## & @ to be involved in the political process now.
  7. 7. why voting {the problem} research process research synthesis summary next stepsInformation Overload Excess Information Thousands of websites & documents, very few that are useful Unapproachable Vernacular Terms and jargon that the average person doesn’t understand Difficulty in Keeping Current Information changes too quickly to stay up-to-date
  8. 8. why voting {the problem} research process research synthesis summary next stepsInformation in My World Uninformed and Uninvolved Voters Feelings of being overwhelmed by information leads people to give up and either vote uninformed or not at all. Triggers Information (Overwhelming) IN MY Information WORLD
  9. 9. why voting {the problem} research process research synthesis summary next stepsIdentifying a Problem Space policy personal impact voter understand barriers to voting how do they the system issue details lack of knowledge lack of care Lack lack of trust Transparency lack of time stanceof Information ability to find stance Track character Record follow through candidate
  10. 10. why voting the problem {research process} research synthesis summary next stepsResearchMethods User Enactment “What does Luke think?” Literature Review Articles Surveys 40 Participants Interviews Think Aloud Exercise
  11. 11. why voting the problem research process {research synthesis} summary next stepsTarget Audience 18-24 Voter • TV • Radio • Internet “ You can’t become informed about everything. What you can ask of people is that they be aware and have an idea of the issues on hand or on a ballot.”
  12. 12. why voting the problem research process {research synthesis} summary next stepsHow People become “Voters” Family Influence “It would be hard for a Republican to marry into our family.” Socio Economic Influence “I grew up during the Vietnam war. My friends were being drafted and dying in the war.” Reaction “I voted in this election because there was a DA who was involved in a case against my friend.” Campaign “Rock the Vote”, Prop 8 (California)
  13. 13. why voting the problem research process {research synthesis} summary next stepsWhat People Want to be... Understood & Effect Change
  14. 14. why voting the problem research process {research synthesis} summary next stepsDrawing Parallels Voters Government Effect Follow Change Through “I want it to mean some- “When we stopped the thing when I vote. ” Vietnam War, I felt my voice was heard. ” Understood Policy “Is there a candidate out “When I see improvements in there who represents me?” my neighborhood, I have more confidence in the system. ”
  15. 15. why voting the problem research process research synthesis {summary} next stepsWhere We WorkMaking Information Accessible Understood Change Informed Heard
  16. 16. why voting the problem research process research synthesis summary {next steps}Next StepsUnderstanding & Designing for our Users political polls don’t vote candidate ads news debates vote vote! make an informed decision media voter news campaigns learn more about the candidate friends & self-elected family search arguing reading talking searching sharing
  17. 17. Thank you. ? Questions?

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