Flipping the Hill
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Flipping the Hill

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Flipping the Hill Flipping the Hill Presentation Transcript

  • Reshaping Political Information: Enabling Action through KnowledgeTeam TGM Kyree Holmes Emily Sappington Mark Choi
  • 2 The Problem Total US Adults 18-24 w/ College Education: 14.5 M Registered Voters: 55% (8 M) Reported Voted: 27.5% (4 M) *U.S. Census Bureau 2010 Survey Problem Space • Research & Model • Prototype • Feasibility
  • 3 Research Question How can we design information to help young adults become politically informed in an engaging manner? Problem Space • Research & Model • Prototype • Feasibility
  • 4 Goal Statement To socially engage young college students in the political process by providing a low barrier to entry, a method to maintain interest, and be self engaging. Problem Space • Research & Model • Prototype • Feasibility
  • 5 Young Voters & Information Confusion & lack of knowledge I don’t understand Political Bills make no how our political sense to me...they’re too process works long and wordy Problem Space • Research & Model • Prototype • Feasibility
  • 6 Barriers to knowledge Shaping Information Excess information Entertainment Unapproachable language Convenience Difficulty keeping current Filtering Social experience Problem Space • Research & Model • Prototype • Feasibility
  • 7 INTRIGUING FILTERABLE ENTERTAINING CUSTOMIZABLE INTERESTING INFORMINGEXCITING Haha Hmm... Action SOCIABLE ENGAGING SHARABLE Problem Space • Research & Model • Prototype • Feasibility
  • 8 From Model to Prototype Our model dictated that we need: A form that makes political information easy to read A product that will keep users’ interest over time A design that builds upon the power of entertainment for early engagement Recap • Generative Research &• Problem Space • Personas Prototype Concepts Research Model • • Design • • Feasibility Next Steps
  • 9 What does our solution do? It makes information accessible It shows voters how getting involved can produce results and lead to change It helps voters figure out what they should be concerned about It helps voters find good sources that match what they want to know And its fun to play! Recap • Generative Research &• Problem Space Personas • Research Model • • Design Concepts Prototype • • Feasibility Next Steps
  • A part news-source, part fantasy game, thatenables young voters to understand the U.S.political landscape, find entertaining content,and take action to get involved in politics.
  • • Research • 11 Prototype Education Health Care Environment Foreign Affairs Congress Voting Project Senate House of Reps Executive more Customization : • Lorem ipsum dolor sit User picks their content amet, consectetur adipisicing elit, sed do eiusmod tempor Haha - Hmm slider : incididunt ut labore et dolore Slider allows magna aliqua. Ut enim ad users to choose how much minim veniam, exercitation serious versus ullamco laboris nisi ut aliquip entertaining content they view ex ea commodo consequat. Duis aute irure dolor in rep velit Color Cues: Frame colors match the haha- hmm slider Recap • Generative Research &• Problem Space Personas • Research Model • • Design Concepts Prototype • • Feasibility Next Steps
  • 12 Prototype Bill Layout: Brief summaries, parties involved, actions possible, & bill progress in easy-to-read way. 1 # !! LOSER Badges & Awards: Users get awards when they “win” and users can also send badges to one-another. Sign a Petition: One of many actions users can take, including Bill passes in emailing their the House of representatives, Representatives sending content to friends, and eventually, voting in the real world. Recap • Generative Research &• Problem Space Personas • Research Model • • Design Concepts Prototype • • Feasibility Next Steps
  • 13 Prototype Voting Project • Lorem ipsum dolor sit amet, consectetur adipisicing The Push-Pin Icon: Users elit, sed do eiusmod tempor save information incididunt ut labore et dolore to read later or come back to. magna aliqua. Ut enim ad minim veniam, exercitation Gaming & ullamco laboris nisi ut aliquip Learning: Users strategize ex ea commodo consequat. which players Duis aute irure dolor in rep they send into the game based on velit their research of the candidate’s voting record and the Bill’s political appeal. Recap • Generative Research &• Problem Space Personas • Research Model • • Design Concepts Prototype • • Feasibility Next Steps
  • 14 To recap, our design does the following: It makes information accessible It shows voters how getting involved can produce results and lead to change It helps voters figure out what they should be concerned about It helps voters find good sources that match what they want to know And its fun to play! Recap • Generative Research &• Problem Space Personas • Research Model • • Design Concepts Prototype • • Feasibility Next Steps
  • 15 Business Model Polling Politicians What the users think... Premium content Flipping The Hill Targeted advertising Users Busineses Recap • Generative Research &• Problem Space Personas Prototype Concepts • Research Model • • Design • • Feasibility Next Steps
  • Flipping The Hill Action • petition To Summarize... Financial Aid Bill We created a design that works for Helen Romloff (MA) various users: - Competitive - Politically inclined Nick Statesman (OK) - Politically distanced James Warren (FL) A design that can be: - A classroom educational tool Carol Nesbitt (WV) - A revenue and data source for push to add your name various parties Cancel Problem Space • Research & Model • Prototype • Feasibility
  • Flipping The Hill introduces the political process to young adults starting with lighthearted entertainment, to diving in, to learning how the political system works and engaging with it through a game. Problem Space • Research & Model • Prototype • Feasibility
  • Thank you!- Team TGM!
  • Sitemap Opening Screen View Standings Manage Team Find Players Find News Act & Engage League Standings Add P-Team to Bill Hot Players Share w Friends Upcoming Bills Search Filter Issue News Contact via Email View Performance Customize News League News My Profile (Haha vs Hmm) Home League My Team Players Research Share Overview Overview Roster Player List News Bar (Haha vs Hmm) Email) League Email Standings Filter Players Forum Manage Leaders Team Stats Correct Stats Video Hot Issues Upcoming My Profile League Audio Bills Leaders Add/Drop/ History/ Mobile Trade Queue Problem Space • Research & Model • Prototype • Feasibility
  • Competition Matrix Self News on Fantasy User News Filter Attract Entertain Issue + Platform Friendly Platform News Person Problem Space • Research & Model • Prototype • Feasibility