Let's Go! Process Book

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Let's Go! Process Book

  1. 1. Mark Choi BIDJenny Eishingdrelo A2: Mobile LifeJohn Gruen 11.1.11
  2. 2. introduction 3early ideation 4-5research 6 -15personas and scenarios 16 - 21wireframing 22 - 25prototyping 26 - 33conclusions 34 - 35
  3. 3. introduction This process book explores the development of a prototype mobile application for parents of young children. Our process consisted of five parts: early ideation, research, persona and scenario development, wireframing, and prototyping. This simple list belies the complexity of this project for our group. Two of us-- Mark and John--have never been through this process before. We had to learn on the fly. As we proceeded through the project, we tried to keep in mind Donald Schon’s concept of reflection in action--of learning from where we’d been as a method of understanding where we needed to go. We had to overcome logistical, methodological, technical, and even linguistic hurdles in the development of our application. Despite, or perhaps because of, all of our difficulty, we think we’ve come up with something viable and worthwhile. Over the course of our research, parents consistently asked us to let them know when our app launched. Non-profits with whom we spoke were also deeply interested. This book consolidates the work we’ve done in the past six weeks and provides an overview to the arc of our process. Let’s Go! intro 3
  4. 4. where we started Our design brief asked us to choose a user group and pair them with an area of focus. We instantly gravitated toward young parents and sustainability. Oddly enough, John worked as a nanny (or manny) for six months after graduating from college. We used his experiences there to build our initial concepts. We saw this as fertile territory for development for several reasons. 1) Parents spend money on their children. The marketplace for children’s products is huge, but there is always room for innovation inopposite, clockwise this space.from upper left: 2) Young parents are increasingly tech savvy. Based on ourdetermining our area offocus. experience,and information from Pew Internet’s data on cell and smart phone information, we saw this as a growth market. Pewearly exploration of the reports that 83% of American adults own cellphones and 32% haveproblem space. smart phones. As smart phone technology decreases in cost, wedetermining the initial believe the latter number will increase drastically.scope of our research. 3) Parents are always looking for good ideas. Children need to be entertained in one way or another. Parents are constantly searching for novel solutions. 4) Sustainability may not be specifically important to parents, but there are many family-friendly activities such as farmers markets, apple picking, and gardening which address and promote sustainable practice. early ideation 5
  5. 5. social applications green applications Foursquare Green Genie Facebook Patch Yelp Light It Right Green Map PeopleJar Shop Ethical! Green Globe PeopleJar Meetup EcoChallenge Grou.ps
  6. 6. competitive analysis In order to explore viability and understand the potential scope of our project, we first examined the existing ecosystem. We focussed on two main categories: sustainability and community apps. Sustianibility apps fell into a few categories. Broadly, there were education/learning applications, location/service based apps, and gaming apps. None of the existing products in this space were very interesting. Games tended to be boring or ill-conceived, locationopposite: based apps were not well populated, and learning apps were static and lacked polish.We looked at social/community applicationsand green applications. Community building applications constitute much larger space.We didn’t see anything We saw community as central to the problem of our design briefwe liked. but didn’t want to reinvent the wheel by building an app that was primarily about social networking. Still, services like Yelp and Groupon provided initial inspiration. From our research, we began to see that location/service applications would be a good place to start in our development process. Of all the sustainability apps we saw, these had the most potential, but they did not tap into meaningful knowledge networks, and were not consistently populated. On the other hand, community/social networking apps are great content engines. We began to explore how we might combine these two species of app into one package. research 7
  7. 7. user surveysWe sent out a survey and got 56 (usable) responses. We tried to probe attitudes aboutchild rearing, technology, social media and sustainability. Our respondents showedbroad interest in teaching to environmental issues to their children. Our results alsofar outpaced Pew’s vis-a-vis smart phone adoption rates.q: are you married q: where do you q: are a mom or a q: do you own aor single? live? dad? smartphone? married 81% urban 56% mom 61% yes 79% single 19% suburban 35% dad 39% no 21% rural 8%
  8. 8. q: what social q: would you like to q: do you wish you q: where do you networks do you instill a sense of were more aware of learn about family use? environmental family-friendly frienly activities? consciousness in events in your area? your children? 91% 72% 62% 39% 32% 20% 26% yes 85% yes 75% ok e+ lp ily et ia er ye rn ed itt bo l m somewhat 11% somewhat 18% og te ztw fa tmce go in nd no 2% no 7%fa in e sa pr th d en fri research 9
  9. 9. left to right:Displays of Mom checks her This simulated John learns abouttaxidermy were phone while her paleontological fossils. Much ofinteresting to son plays. dig was the most the display textparents and older popular area for was clearly de-children but young children at the signed for adults.kids weren’t museum.impressed.
  10. 10. field researchVising the Carnegie Museum of Science was a greatopportunity to learn from the behavior of children atplay and observe the interest level of their caretakers. Children tended to gravitate towards tactile activities within the museum. Parents, on the other hand, engaged with the museum’s static exhibits and wall text. They used the opportunities afforded by child-friendly tactile displays to check their phones, or just sit and rest for a few moments. We began to see how some activities can provide child and adult appropriate levels of engagement simultaneously. research 11
  11. 11. for the parents it’s all about local. what can we go and do and come back to the house.we go to the local library and the local farmers market. we quiz them about each vegetable.we go out to eat we hear “my child won’t that”…give me a day i’ll have ur child eating avocado. when we go out to eat we never order them chickenfingers. there’s fingers on every child menu we never order them.it’s just repetitive…repetition 3xif somebody is not already doing that. they don’t know where to go or what to do.we like it b/c it’s relatively safe and has very very good public schools.We like the house.I think when u have kids it becomes about your house.farmers market = grocery shopping + entertainmenttrader Joe’ss used to give out balloons, but boy was that a hitwe would love to know what else is going on.sometimes you say: we need an activity and then you break that down by is this somethingwe learn abt. some stuff, there’s a community newspaper; a lot of times there’s a flier up at a local farm. ilke there’s a model train show at the hs andthe only reason we know about- don’t use social mediaFacebook never offered anything…it’s sort of the lowest form of communicationi don’t like it, i don’t agree with the business; the model of the whole thing; the richest form of communication is talking in person; the bottom isFacebook.everyone’s got a different idea of what each kind of communication is for. the basic matter is you can’t tell inflection; there’ so much you can’t tell…ihate.i would consider myself an environmentalist, but not your average….I think food is super important; it’s not just better food; it’s howwaste: it’s unavoidable; everyone just buys everythingwe always are thinking about what we can do more than the stuff something’s packaged it we’ll bring our own grocery bags, but the package the food is packed in is not something we think about we’d like it if were l we recycle, we had a compost pile..we still have it; when i started spending more time drawing and painting and less time;composting is a lot of work! you have to have it done before snow falls; you have to collect it and sift it and then you can store it indefinitely; to bedoing all that work w/osoil loss is prob. of concern than global warming and nobody talks about it.at the food coop i look at their bulletin board; it’s FILLED with stuff. i was interested in seeing a western horsemanship class. in looking up ‘horse-back riding in nj online’ i didn’t come up with stuff; when i attended the event they had 2 local newspapers for horseback riding in NJ newspapers.Information from a lot of businesses that don’t have their shit together to have a website; the periodical new to include themecology to a certain extent is the same way; a lot of little ppl doing a lot of little things. Beehives that have honey;I learned a lot by digging on the internet; like a lot of digging. it wasn’t search engines; usually, more often than not it’s forumswe learned a lot from citydata.com/forumcertain kinds of stores always have all the info you can’t find…the coop had all the info about food and gardening; the bike store has x;
  12. 12. user interviews We spoke to parents and grandparents, married couples and single moms. Parents with children in school and parents who are just getting started. We found many divergent interests and revealed just how much we didn’t know about raising children. In particular, we witnessed a great deal of variation regarding knowledge and specific interest around sustainability and ecology. It became clear that parents bring their own agendas on these matters into raising their children. On the other hand, it was also apparent that most parents wanted to instill the values of steward ship and environmental consciousness in theirleft: children.excerpted notes fromone of our interviews. From our user interviews we began to understand the importanceThe interviewee was an of logistics when planning activities for children. Parents need toarchitect, an engagedenvironmentalist, and a understand the the when and the where of events. They also want tofather of two. know what facilities are available, how much it costs and how long if takes to get there. Our interviews highlighted the kinds of specific needs parents have to consider. research 13
  13. 13. other stakeholders Our user interviews confirmed that parents are always searching for things do do with their children. We wanted to understand how they search. Our surveying and interviews suggested that parents use variety of methods--the internet, world of mouth, and bulletin boards. Of these, we saw the bulletin board as the most logical jumping off point for young parents. It’s less diffuse than searching the web and more thorough than simple word of mouth. We also saw, looking at the bulletin board, constellations of community organizations attempting to connect with their communities. We realized quickly that this typeopposite: of outreach could be distilled and harnessed into our app.we saw the bulletinboard as a metaphorical We identified that there was a need to create a back-end user platformlaunchpad. From user for those who would be posting information.interviews. we sawthat bulletin boards The main problem we encountered was that with a bulletin board,can be great placesto find information there is no filter of information or events. From our user interviews,serendipitous. On their we learned that credibility was a key factor for parents because theyown, however, thesebulletin boards lack did not want to put their children in harm’s way. We decided to focusclarity. on non profit organizations and places such as zoos and museums to populate and self regulate content. When we approached a few non profits for interviews they agreed that they had a hard time getting the word out, and that little time and effort was spent at maintaining a visible web page. They did see a few minor logistical hurdles but saw the application as a great tool and opportunity for their organization as well. research 15
  14. 14. rough personasOur initial personas reflected people we’d met in the interview process. We wantedto acknowledge the different social, geographic and financial situations of thefamilies we interviewed.1) Angela is a single mom who is interested insustainability only insofar as it helps her savemoney. Angela is busy finishing a nursing programand doesn’t have much time to meet other parents.Key concerns: time and money.2) Ian is an architect who has lived in hiscommunity for several years; sustainability andecology are major parts of his life. Ian is older andfairly financially secure. He wants to find activitieswhich will accommodate his interests and entertainhis two children. Key concerns: close to home,‘killing several birds with one stone.’3) Matt is younger than Ian. He has one 8-month-old child. Ian is interested in the discovering whatresources are available in the community for newparents. Key concerns: health, eating well.Eventually, it became clear that Ian and Matt weren’tdifferentiated enough to justify keeping both ofthem. We rolled our Matt persona into Ian andAngela to clarify the range of users we sought toaddress.
  15. 15. opposite and below: early persona development. We wanted to capture the numerous differences between our interview subjects.personas + scenarios 17
  16. 16. persona 1: angelaAngela is a single mom living in Tucson, AZ with her son Luke (2).Normally she works full time, but she’s taken a sort hiatus to train asa nursing assistant. Money and time are a bit tighter than normal, buthopefully this is the first step in a rewarding career.She’s stayed in Tucson for work and school while many of her friendshave moved to the suburbs.Angela wants to find indoor venues that have A/C in the summer.These save her money and provide welcome respite from the heat.Angela is envious of cities with good public transportation systems.Angela owns a laptop, but because Luke is so curious, she does mostof her computing on her smart phone.Angela is not particularly thoughtful about sustainability; however,she does engage with sustainable practice when it saves her money(ie. she uses CFL bulbs, cloth diapers and has a low energy A/Cin her apartment). She also knows that Luke likes to get dirty andencourages outdoor play when possible.Goals:Angela wants to provide a stable future for Luke. Eventually, shewants to become a nurse.She wants to broaden her network of young parents.She wants to reduce her overall energy/utility costs.
  17. 17. scenario It’s a scorcher again this summer in Tucson. Angela is on a short break between classes. She thinks about her son Luke who is busy playing at day care. She pulls up Let’s Go! to find indoor activities to take Luke to this weekend. She wants to find family friendly, indoor places to go. She’s on a budget, and so sorts the places by price. She sees some of Luke’s favorite places like the Sonora Desert Museum and Reid Park Zoo. It’s too hot for these right now, so she keeps searching and sees the Toy Train Museum. Angela’s never heard of the Toy Train Museum before… it sounds promising! According to Let’s Go, the museum is indoors, inexpensive, and has facilities for potty training children like Luke. Perfect! Angela is able to check upcoming events straight from the place page. The there’s a summer train expo this weekend! Angela saves the event for later, and shares the Toy Train Museum with her friends on Facebook through Let’s Go! Maybe they will want to go together. Angela looks up and her break is over. She puts her iPhone away and gets ready for another class. personas + scenarios 19
  18. 18. persona 2: ianIan lives in Highland Park, Illinois with his wife Cammie (35) andtheir children Martin (4) and Hannah (2).Ian works full time as an architect and sometimes must travel tomeet with clients.Ian is a know led gable environmentalist, and wants to instill thesevalues in his children. His mantra when it comes to teaching his kidsis “repeat, repeat, repeat.”He is always looking for “high percentage activities.” These are closeto home, child-specific, have bathroom access, and hold his kidsattention. For example, most Saturdays, the family heads down to thelocal farmers market for shopping and entertainment.Ian uses fliers and bulletins around town as well as “lots of digging onthe internet” to find community information.Ian has always taken pride in his independence. He likes to find outthings for himself, but now that he has children he doesn’t have themuch time to spend on research.Goals:Ian wants to pursue his own interest in sustainability while instillingthis interest in his two children.He wants to reduce the time he spends trying to find activities.
  19. 19. scenario This week, Ian’s clients are flying him out to Portland for the comple- tion of their big construction project. Ian decides to take his wife and kids with him they can see “the building that daddy just built.” But it’s the night before the trip and Ian realizes he hasn’t had time to plan anything for his family in Portland. He grabs his iPhone 4S and opens up Let’s Go! Ian uses Let’s Go to search for events. Ian decides to use the sort filters to search for age appropriate events within 15 miles. Ian sees that Honeybee Happenings fits the billlorem ipsum: nicely. He decides to check out the details.Dolor sit amet.Untet raeque seque lab im ipsae Ian looks over the details and Honeybee Hap-que venimusciet untiam penings looks like a great activity! It’s open toutemosam este cullup- all age groups, it’s outside, there are changingtasped magnam, cusam facilities, and it is only 9 miles away. He de-hitibus minimax imolormodia sed quisi untotas cides to save the event for future reference.eatum idem nonsed mi. He decides to head back to the events page to look for a farmers market. He finds the Portland Saturday Market and decides it will be a good place to pick up snacks. He saves the market and heads to bed. There’s an early flight to catch and he eagerly goes to sleep dreaming of Portland. Later on, after a great day out in Portland, Ian returns to Let’s Go! Everyone had lots of fun at Honeybee Happening at Leach Botanical Garden. Ian wants to learn more about the garden and saves the org for the next time they visit Portland. personas + scenarios 21
  20. 20. wireframing I
  21. 21. wireframing 23
  22. 22. wireframing 2 Our user research told us that we needed to deliver clear, concise information to our users. We took the wireframing process very seriously. In fact, during this process we fundamentally changed the scope of our application. In early iterations, we wanted to include information about activities around the house. We hadn’t been able to build this information into our scenarios, but somehow this idea had survived our ideation process. As we began to wireframe and sketch out screen states, we startedprevious pages: to see a very cluttered application. We never took the time to clearly define the types of at-home activities our app would display, and thevery early wireframeideation. we had more we drew the more they seemed unnecessary, even detrimental,already started to to the overall utility of our application.develop the icon systemfor our app, but still When Cameron Tonkinwise visited class and met with our group,wanted to include homeactivities. he instantly saw the overall merit in our application. As a parent, he seemed to recognize the care with which we’d researched the needs ofopposite: our users. He very quickly saw that a leaner app--one which focussedan array of wireframe on the community at large--would make more sense in light oursketches showing research.ideas about navigationstructures, screenstates, and icons Once we resolved to focus on activities, places, and events in the community, our wireframes quickly coalesced into a working draft. wireframing 25
  23. 23. color development The development of our color palette was important in determining the mood as well as the look and feel of our application. For our color palette, we spent a long time trying to capture the energy and excitement of going outside and having fun. We started - off with a bright colored concept and color coordinated buttons at the bottom of the screen which corresponded to the category it filtered. After more development in our wireframing, we realized our rainbow pastel colors were too childish for an application that targeted adults.opposite: We moved to more monochrome palettes and to more neutral colors.a mood board for our After many iterations in our prototypes and picking colors frompalette. images that represented family activities, we arrived at a warm coralabove: and green color palette.iterations of our colorpalette.right:the final palette. prototyping 27
  24. 24. screendevelopment prototyping 29
  25. 25. Home Screen Set LocationSearch events, places, or organizations Toggle between search and saved View saved events, places, or organizations Add to favorites straight from search Chainable search filters Details for the event, place, or organization Add to favorites Flyout list of shares Access org websites Org contact Information View upcoming events Next and prev. saved buttons
  26. 26. system diagram From the Let’s Go home screen, the user can search for activities,view saved activities, or set the location of where he or she wants to search for activities. After selecting search, the user can toggle between searching for events, places, or organizations in his desired area. On the bottom of the search mode, there is a filter bar which can show all items, sort by age, price, and distance, as well as change his location. Each listed item has a star next to it which can be toggled to add the event/place/ org to the user’s saves.opposite: Selecting an event, place, or organization brings the user to its details page, which includes a longer description of the item as well as a map,a simple system dia-gram mapping possible contact information, and an option to share the item via social media.screen states in our In a place’s details page the user can view upcoming events at thatapplication. place, in an event’s details page the user can view , and an organization page can allow the user to view upcoming events they’re hosting. Each page within the search mode has a shortcut at the top that allows the user to view their saved items, indicated by a yellow star. When a user saves an item, they can easily access to the activities, places and organizations. Under saved events, an option to view past events the user has saved but had passed in time is available. When a place or organization has listed a new upcoming event, the item is highlighted to notify the user of the update. prototyping 31
  27. 27. app screens conclusions 33
  28. 28. conclusions Developing Let’s Go taught us a great deal about the design process and about working together as a group. Frankly, we stumbled a bit early on. We weren’t sure where or how to conduct our research. Once we began to conduct interviews, we saw how invaluable they would become to our overall process. We believe the strength of our application is rooted in our research and understanding of our user group. The importance of research is one of the major lessons we’ve learned during this project. We also, slowly but surely, learned to work together as a group. We learned that while some things get done very quickly, others seem to take forever. Keeping everyone focussed and on the same page proved to be a challenge, but in the end each member was able to provide invaluable contributions to our final project. It’s not perfect, but we’re proud of Let’s Go! as both the culmination of a process and the beginning of more exploration to come. Thank you, Mark, Jenny, and John conclusions 35

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