The Art of
Branding
Mark R Thompson
416-769-1577
mark@mckinleysolutions.com

Overview
Job Search Attitude & Planning
Marketing Communications
Research & Networking

4 Steps to Employment
1. Who Am I?
2. Research
3. Preparation
4. Marketing Strategy

Now What ?

Career Search Funnel
views
Inter
e
e Skills ity Styl
l Netwo
Transferab rking Tools
l
ona s
s
Per To
Ski Int
lue ols
er e s h
lls Researc
ts Va
EXTERNAL
INTERNAL
MARKETING
MARKETING
You Inc.

Self Mental Organizer
Assessment Tool Preparation & Guide
Inventory of
Marketing Brochure
Accomplishments

For Employers …
A first impression …
An interview facilitator …
A leave behind document …

A resume is not …
A Forum for A Novel
Personal
Information A Flavour of
the Week
A Creative
Writing Piece

Resume DO’s
• Keep the resume to 1 - 2 pages
• Include all your key “selling points”
• Make it visually appealing
• Devote more content to recent jobs
• Keep your target market in mind
• Do several drafts
ut
bo ?
t A ns
ha tio
W ca
pli
Ap

Resume DON’Ts
Do not use abbreviations
Do not use Responsible or I statements
Do not include personal data
Sell what you have, don’t make excuses for
what you do not have

Marketing
Communications … Then
Resume
Letters
Business Cards

Business Cards
Full Name
Title = Who am I?
Address
Phone, Fax, Cell
Email ~ Website

Social
Networking

Resumes are just the Start !

Websites
Resumes
Profiles
Case Studies
Paper & Research
Blogs
Discussions Forums

WIIFM ?
Develop
your passion
Improve Grow your
your skills network

Perception Is Reality
How many
legs do you
see?

Developing and expanding your
relationships and maintaining a line of
communication with people you know,
or would like to know, for the purpose
of mutual benefit.
Networking is . . . .

Networking is not. . . .
Spontaneous
Manipulative
Unplanned

Reach Out

Your Networking Map
Know How
Know What
others Can Help
You Want
Know
Who’s
Out There
Know the Know What
Odds to Offer

Know How Others Can Help
Key Networking Functions
Advise Inform Nurture
Sponsor Teach Connect

Your Network
Possibilities
Family
Friends
Volunteer
School
Work

What about
Social Media?

Networking High Risk
Risk Level Contacts
Moderate Risk
Contacts
Low Risk
Contacts
Your low risks may
turn out to be high
risks, so treat every
meeting
professionally and
be prepared.

What are the things
that matter?
• Attitude • Energy
• Confidence • Etiquette

The Fred Factor
Everything is built on relationships
The 5 “B”s of Relationship Building
Be interested
Be a better listener
Be empathetic
Be helpful
Be prompt

Ask your question, please.

Mark R. Thompson
w: www.mckinleysolutions.com
e: mark@mckinleysolutions.com
t: 888-769-1577 X222
www.linkedin.com/in/markrthompson
www.twitter.com/markrthompson
www.delicious.com/mckinleysolutions
www.slideshare.net/mckinleysolutions
www.flickr.com/photos/mckinleysolutions