Social Media & Your New Reality of Recruitment

Get Involved Web 2.0\" strategies, likens it to the JFK saying about duty - only in this context it's, \"Ask not what your social network can do for you, but what you can do for it.\" Copyright © 2008 – McKinley Solutions

Canadians View the Most Content Canada beats the World and has the highest amount of Average Pages Per Visitor! Canada United Kingdom Germany United States France Japan Italy Russia 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 Average Pages Per Visitor - Total Audience Source: comScore Media Metrix Worldwide, Persons 15+, Average Copyright © 2008 – McKinley Solutions Jul.‘07 - Sep. ‘07 5

Canada a leader in Social Networking 90.00 120,000 Online Reach% 80.00 Total Unique Visitors 100,000 70.00 60.00 80,000 Total Unique Visitors (000) % Online Reach 50.00 60,000 40.00 30.00 40,000 20.00 20,000 10.00 0.00 0 Canada UK Brazil Chile Argentina Mexico United States Copyright © 2008 – McKinley Solutions Source: comScore Inc. Multi-Country December 2007, 7

Social Networking Around the World Reach of the Worldwide Web Population February 2008 Avg. Avg. Unique %Reach Minutes Pages Visitors (Web per per Location (000) Pop.) Visitor Visitor World-Wide 538,375 65.4 205.6 499 United States 108,248 66.4 225.4 518 United Kingdom 25,502 76.7 308.6 719 Canada 18,181 84.3 349.6 828 France 17,583 52.0 176.0 531 Germany 15,794 53.7 186.0 480 *Person 15+ Copyright © 2008 – McKinley Solutions Source: comScore Inc, Worldwide Feb’08, All Locations,

What are people saying? “We have been using Clubjobs for almost a year now, and feel it gives us much greater exposure through search engines than we would get by simply posting job opportunities on our website. Although a member of the general public may not know the names of specific clubs, a general internet search of “jobs in clubs” has directed job seekers to clubjobs.ca, where they have discovered the world of private clubs. Director of HR Copyright © 2008 – McKinley Solutions

Classifieds Today Over 2M unique Canadian visitors every month • Over 9B page views/month • 30M unique visitors • 9th place overall in N.A. • Over 2M new job listings/month Copyright © 2008 – McKinley Solutions

What are people saying? I have been using Clubjobs.ca as my only avenue to recruit new employees. I love how it is a fast and easy way to ensure the most qualified candidate takes the next steps in the hiring process, in addition to saving me time in ‘weeding out’ less qualified candidates. Dining Room Supervisor Copyright © 2008 – McKinley Solutions

Why work here? • Originally, why did you choose to work for this company? • What are the top 3 factors that have enabled your success in your current position? • What do you feel differentiates this organization from others for whom you could work? • What would you tell a prospective hire to this company? Copyright © 2008 – McKinley Solutions

Why Build? • Building awareness, spreading the word • Providing support and motivation • Coordinating unified approach • Involving those affected • Help people take action • Customizing messages • Humanizing the issues Copyright © 2008 – McKinley Solutions

~ Anytime ~ Any place ~ Any way Brand as story tellers Let them “talk” about you Create empathy, understanding & openness Use different media to touch your customer Copyright © 2008 – McKinley Solutions

What are people saying? Mark has a strong sense of the possibilities available to use the internet for business purposes. An enthusiastic individual with a deep knowledge of his subject area and how it can impact on each client's unique requirements. If you are facing the issue of how to maximize your use of the web to market your company, call Mark! COO, National Association Copyright © 2008 – McKinley Solutions

Strategic vs. Creative On one side of the gap On the other side are the are the strategic thinkers creative thinkers Analytical Intuitive Verbal Physical Numerical Visual Logical Emotional Linear Spatial Copyright © 2008 – McKinley Solutions

This is NOT advertising • Social media marketing, requires communicating not ADVERTISING so act appropriately • Targeting beyond demographics of Facebook, you need to become part of the community • Listen. Learn, and be ready to make mistakes Copyright © 2008 – McKinley Solutions

Cutting through the noise • Good marketing comes from understanding your audience • Its easier to cut through the noise in an uncrowded space • The goal is to find non-obvious places to reach your audience • Don’t market a golf club in golf magazine, market it at Home Depot Copyright © 2008 – McKinley Solutions

What are people saying? “This was the most challenging year for recruitment of seasonal staff at Hamilton Golf & C.C. Our clubhouse has been closed since January 2007 for renovations and will not open until early June 2008. Our Job Fair had over 100 potential employees attend. Doubling in size using McKinley’s Virtual Job Model. There was an audible sigh of relief from our department heads at the end of the day.” General Manager Copyright © 2008 – McKinley Solutions

It is about THEM • It is not about “job postings” • It is about communicating with candidates • It is about engaging them on their turf • It is about becoming more transparent Copyright © 2008 – McKinley Solutions

Sources of Hires Employment Website 21% Referrals 19 % General Job Boards 11% Search Firms 8% Campus Recruiting 2% Other 6% Niche Job Boards 6% Social Networking Copyright © 2008 – McKinley Solutions 5%

What are people saying? By utilizing McKinley’s strategies, resources and websites we were given the tools to tap into a labour pool that was up to this point, elusive to us. The number of applicants was above our expectations from the launch. Particularly refreshing was the fact that a steady stream of applications continued throughout the summer season. There was not the traditional “drying up” of interested job seekers. Superintendant Copyright © 2008 – McKinley Solutions

Social Media Recruitment Coaching Learn NEW attraction strategies that work and how easy it really is Instant Bookmarking/ Messenger Collaboration Multimedia MicroBlogging/ Niche Networks Blogging Newsletters/ Events Social Networking 888.769.1577 info@mckinleysolutions.com

Social Media New Reality Social Media Fast Facts 1 in 2 Canadian are on Facebook LinkedIn doubled in size in 2007 Users visit Facebook 4 – 6 times/day Attraction Fast Facts You Tube & Flickr are more than Job Boards don’t work – Fortune 500 family albums Becoming more Googleble matters Let candidates pre-qualitfy themselves Recruit where the candidates are New Reality This is about the ME, the candidate I am skilled enough to find you You need to sell me on the role & company Fit matters & you need to connect we me 888.769.1577 info@mckinleysolutions.com

3 Principals of Social Media Reach people you have Grow your employment brand never met before Be part of the conversation 888.769.1577 info@mckinleysolutions.com

Social Media Made Easy Offer 3 month program/biweekly sessions Cover the three principals Our Promise Dedicated One on One Coach Learn what works Learn on the job virtually Your culture matters Workbook to map out your progress Anyone can learn it Call us to Start NOW !!! Contact McKinley Solutions Innovations Team 888.769.1577 info@mckinleysolutions.com Limited Time Offer – Nov. 2008 !!! 888.769.1577 info@mckinleysolutions.com

Virtual Job Fair 888-769-1577 info@mckinleysolutions.com

Virtual Job Fair Easily Connect with lots Filter for “fit” before a of new people face-to-face interview Increase your turn out a Decrease cost of traditional job fair advertising or eliminate it Connect with Increased candidates on Googleability their schedule Replaces or complements traditional fairs Let us run it for you It’s easy and cost effect Tap into new pools candidates 888-769-1577 NOW !!! info@mckinleysolutions.com

Virtual Job Fair Needed: 1, 2 or 4 weeks long HiringSmart Portal Dedicated online networker Social Media Champion Project Administrator Defined target audience Defined goal & objectives Statistical reporting “McKinley on all activities Solutions Virtual Job Fairs are Repeatable 4 times proven to double per year attendance and increase quality of 888-769-1577 candidates” info@mckinleysolutions.com

Mark R. Thompson w: www.mckinleysolutions.com e: mark@mckinleysolutions.com t: 888-769-1577 X222 www.linkedin.com/in/markrthompson www.twitter.com/markrthompson www.delicious.com/mark_mckinleysolutions www.slideshare.net/markrthompson www.flickr.com/photos/markrthompson

Social Media & Your New Reality of Recruitment

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