Social media & Human Resources

  • 2,037 views
Uploaded on

As business leaders and human resource professionals, it is our job to lead the way in the proper and powerful use of social media to connect, engage and inspire tribes of followers. He suggests that …

As business leaders and human resource professionals, it is our job to lead the way in the proper and powerful use of social media to connect, engage and inspire tribes of followers. He suggests that we do not rely on IT or marketing to use social media on behalf of human resources.
The four key players in social media are here to stay. To be successful and excel in business, we need to understand and be a part of the Facebook, LinkedIn, You Tube and Twitter communities.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,037
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
53
Comments
1
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • The Art of Listening Learning and Sharing
  • Social networkA social network is a social structure made of nodes which are generally individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial bonds. Social networking also refers to a category of Internet applications to help connect friends, business partners, or other individuals together using a variety of tools; these applications, known as online social networks.New numbers were posted in the Globe and Mail citing their source as www.ComScore.com17 Millions Canadians in facebook (1 in 2). This is a huge jump since March when it was close to 1-3.4.5 million Canadians in MySpace14.5  million Canadians upload vidoes from YouTube at least once a month.3.6 million Canadians upload photos from Flickr.comThese are numbers that can really get somone's attention.
  • More than 14 million photos uploaded dailyMore than 6 million active users of groups
  • It took 3 years, 2 months and 1 day from the first Tweet to get to the billionth Tweet. In a given week, users send a billion Tweets. Users are now sending 140 million Tweets, on average, per day, up from 50 million Tweets sent per day, a year ago. The all-time high in terms of Tweets sent per day was 177 million sent on March 11, 2011.
  • Tim52% of adults 89.6mU.S. population 309,353,526
  • Sees “splash” career siteDecides to move deeperExpresses interestProvides emailSees targeted career site. Gets targeted job informationAnswers basic questionsOpts to get newsletter, read blog, etc.Gets deep information about positions.Can ask for specific information.Has phone conversation.Completes applicationTakes a testAgrees to conditionsGets feedback on possibilities Membership is specialGets “inside” informationCan email/blog othersGets rewards for referralsGets recruiter’s private phone number
  • Top 3 trends relate to social media networks, branding and passive candidates1 – Utilizing social and professional networks2 – Upgrading employment branding3 – Finding better ways to source passive candidates (recent survey) a – 39 % companies do not focus on passive candidates much or at all, compared to the US with on 23% b – And only 10% focus on it very much

Transcript

  • 1. Communities & Conversations
    1
  • 2. 2
  • 3. Ideas
    Transition to Web 2.0 plus
    The Big 4.5 Tools/Platforms
    Credible Web Presence
    Employment Brand
    Brand – You Inc.
    Case Studies
    3
  • 4. Static
    Centrally Managed
    Slow to Change
    Unidirectional
    Tech Heavy
    Web 1.0
    4
  • 5. Web 2.0
    Participate
    Listen
    Understand
    Engage
    5
  • 6. Hyperconnected
    6
  • 7. Texting
    7
  • 8. Web 2.0 plus
    8
  • 9. On-Demand
    Personal
    Engaging
    Networked
    9
  • 10. Get Involved
    Web 2.0" strategies, likens it to the JFK saying about duty - only in this context it's,
    "Ask not what your social network can do for you, but what you can do for it."
    10
  • 11. 11
  • 12. The BIG 4.5 Tools
    12
  • 13. Adoption
    640 million active users
    175 million active users
    100 million members
    If Facebook were a country,
    it would be the 4th largest.
    13
  • 14. LinkedIn Statistics
    • 2 million join every month, about 1 new sign up per second
    • 15. Average age – 41
    • 16. Average Household income $110,000
    • 17. 64% Male
    • 18. 95% college educated
    14
  • 19. Facebook Statistics
    • 57% Household Income above 60K
    • 20. 54% have a college degree or more
    • 21. 6th most traffic site in the USA
    • 22. Over 65 billion page views per month
    • 23. 1 in 2 visit Canadian are on Facebook
    • 24. Average books user visit 4 – 6 times/day
    15
  • 25. You Tube Statistics
    • Every Minute 10 hours of video is uploaded to You Tube
    • 26. Half of all You Tube users go to You Tube at least weekly
    • 27. Half of You Tube Users will share video videos with friends and colleagues
    • 28. More content is uploaded to YouTube in 2 months than have been aired on ABC, NBC, and CBS since 1948
    16
  • 29. Twitter
    • ¼ of internet user update share their
    status online
    • Over 140m tweets per month
    • 30. 460k accounts created per day
    • 31. 51% of active Twitter users follow
    companies, brands or products
    on social networks
    17
  • 32. Who uses it?
    How many people use social media in the U.S.?
    Answer:
    Over 51.6% of U.S. internet users are on social networks, that’s
    109.2 million people
    (eMarketer April 2010)
    18
  • 33. Canadians Spend the Most Time Online
    Average Hours Per Visitor Per Month
    Source: comScore World Metrix, February 2008
    19
    19
  • 34. ~ Anytime ~ Any place ~ Any way
    Brand as story tellers
    Let them “talk” about you
    Create empathy, understanding & openness
    Use different media to touch your audience
    20
  • 35. Why Build?
    • Building awareness, spreading the word
    • 36. Providing support and motivation
    • 37. Coordinating unified approach
    • 38. Involving those affected
    • 39. Help people take action
    • 40. Customizing messages
    • 41. Humanizing the issues
    21
  • 42. Why work here?
    Originally, why did you choose to work for this company?
    What are the top 3 factors that have enabled your success in your current position?
    What do you feel differentiates this organization from others for whom you could work?
    What would you tell a prospective hire to this company?
    22
  • 43. Brand
    • Brand is not a logo
    • 44. Brand is not an identity
    • 45. Brand is not a product
    A brand is a person’s gut feeling about a product, service, or organization
    23
  • 46. This is NOT advertising
    Social media marketing, requires communicating not ADVERTISING so act appropriately
    Targeting beyond demographics of Facebook, you need to become part of the community
    Listen. Learn, and be ready
    to make mistakes
    24
  • 47. How do we get the message out?
    25
  • 48. What is your brand?
    26
  • 49. Why should I be a part of your brand?
    27
  • 50. It is about THEM
    It is not about “job postings”
    It is about communicating with candidates
    It is about engaging them on their turf
    It is about becoming more transparent
    28
  • 51. Own your presence online
    29
  • 52. It’s about understanding the progression of success
    Visitor
    Community Member
    Prospect
    Candidate
    30
    30
  • 53. CredibleWeb Presence
    31
  • 54. What is relevant?
    32
  • 55. Job “Board” Transition
    33
  • 56. Sources of Hires
    34
  • 57. Relationship Recruitment
    35
  • 58. Social Media Recruitment Funnel
    Feeding a Talent Pipeline
    Linked to Traditional Methods
    Passive and active job seekers funneled and connected into to the your community
    companyabc.com/employment
    36
  • 59. Fish Where the Fish Are
    37
  • 60. Social media at work
    “We’ve found that it’s a great way to form more personal connections with both employees and customers.”
    -Zappos CEO Tony Hsieh
    Most activity occurs during the weekday during working hours
    22% of people Tweet for work related reasons and 9% for research
    More companies monitor employee social media regardless of location (work, home)
    Forward companies discovering the benefit of employees as a social media audience
    38
  • 61. Regardless of whether you want to participate, you are being Googled…may as well be in control of what people see
    Photo credit: _pixelmaniac_
    39
  • 62. Own it!Your nameisyourbrand
    40
  • 63. The answer = vanity search SEO
    What do people see when they Google “Your Name”?
    41
  • 64. Strategies for owning it
    Determine your keyword your name, nick name, short name, married name, which do you need to own?
    Buy your domain and a build simple website or blog
    Create social media profiles using your keyword name
    Blog positioning your credibility, personality or expertise/thought leadership
    Twitter
    Comments, ratings, review (using your keyword name, no alias)
    42
  • 65. Monitor your brand, your name
    Set up Google alerts
    Monitor Twitter mentions
    43
  • 66. Integrating socialto your brand
    Include in your contact info:
    You.com website url
    Blog url
    LinkedIn url
    Attach a copy LinkedIn of your recommendations
    Any other social profiles used for business (Twitter)
    And be prepared to be Googled…
    44
  • 67. 45
  • 68. Classifieds Today
    Over 3M unique Canadian visitors every month
    • Over 9B page views/month
    • 69. 30M unique visitors
    • 70. 9th place overall in N.A.
    • 71. Over 3M new job listings/month
    46
  • 72. Facebook Profile
    47
  • 73. LinkedIn Profile
    48
  • 74. Facebook Page
    49
  • 75. Facebook Group
    50
  • 76. People Relate to People
    51
  • 77. Nuts from the beginning
    52
  • 78. Nuts from the beginning
    53
  • 79. Google – 383,000
    Yahoo – 727,000
    MSN – 282,000
    LinkedIn – 9 jobs
    Facebook – 19 groups
    YouTube – 5
    54
  • 80. What is your brand saying?
    What are your strategies to reach your targets – students, employers, job seekers (passive & active)?
    55
  • 81. 56
  • 82. 57
  • 83. Mark R. Thompson
    w: www.mckinleysolutions.com
    e: mark@mckinleysolutions.com
    t: 888-769-1577 X222
    www.linkedin.com/in/markrthompson
    www.twitter.com/markrthompson
    www.delicious.com/mckinleysolutions
    www.slideshare.net/mckinleysolutions
    www.flickr.com/photos/mckinleysolutions
    58