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LinkedIn overview

LinkedIn overview

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    LinkedIn LinkedIn Presentation Transcript

    • Get LinkedIn to Web 2.0 (c) The Castle Group, Inc. 2009. All rights reserved.
    • Social Media Overview • “Social media” are technologies that facilitate conversations. (Sean Carton, Clickz) • Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. (Wikipedia) • Social media is the use of technology combined with social interaction to create or co-create value. (Duct Tape Marketing) • Social media are platforms for interaction and relationships, not content and ads. (FutureNow) Sharing engaging content with an engaged community. (c) The Castle Group, Inc. 2009. All rights reserved.
    • So Where Does LinkedIn Fit? • “Professional network of trusted contacts” • 50 million+ members in 200 countries • A new member joins approximately every second • About half of the members are outside the U.S. • Executives from all Fortune 500 companies are LinkedIn members • “Professional Facebook” • Business applications: content distribution, build corporate group, interact with groups • People with more than 20 connections are 34 times more likely to be approached with a job opportunity than people with less than five. (c) The Castle Group, Inc. 2009. All rights reserved.
    • Why LinkedIn? • Your brand • Business development • Job search • Online Rolodex – Who you know – and who your connections know • Research (c) The Castle Group, Inc. 2009. All rights reserved.
    • Pros, Cons Pros • Establishes expertise • Improves search • Creates more touch points Cons • Takes time • Takes thought (c) The Castle Group, Inc. 2009. All rights reserved.
    • Profile • Connections – More connections = more visibility – More information expands your pool of potential connections • Recommendations • What the visitor sees • What you see • Who’s looking at me? • Editing • Privacy options • How to connect • Display on e-mail? (c) The Castle Group, Inc. 2009. All rights reserved.
    • Home Screen (c) The Castle Group, Inc. 2009. All rights reserved.
    • Status Updates • What to say • LinkedIn vs. Twitter • LinkedIn vs. Facebook (c) The Castle Group, Inc. 2009. All rights reserved.
    • Answers • Ask questions of your network or entire LinkedIn community • Customize your page to show industry categories that you are interested in (c) The Castle Group, Inc. 2009. All rights reserved.
    • Groups • Start your own or join one (or more) • Discussions • News and news feeds • Jobs • Sub-groups • E-mail updates (c) The Castle Group, Inc. 2009. All rights reserved.
    • Applications • Reading List by Amazon • Events – Add your own • Travel (TripIt) • Blog (Wordpress) • Slideshare/Google Presentation • Jobs • Polls • Mobile • Browser tool bar • Outlook tool bar • Lotus Notes integration (c) The Castle Group, Inc. 2009. All rights reserved.
    • Jobs Job-seekers • Search for jobs • Find connections at companies • Showcase your profile Companies • Silent reference check • Resume confirmation (c) The Castle Group, Inc. 2009. All rights reserved.
    • Advertising • Job postings • Rich display ads • Banner ads • Targeting (c) The Castle Group, Inc. 2009. All rights reserved.
    • Paid Service (c) The Castle Group, Inc. 2009. All rights reserved.
    • Search-Friendly • Keywords – Name – Title/industry – Company – URLs – Public profile (c) The Castle Group, Inc. 2009. All rights reserved.
    • “LinkedIn Power User” • Scott Kirsner article: Tips and Tricks to Turn You Into a LinkedIn Power User – http://www.boston.com/business/technology/innoeco/2009/09/tips_ and_tricks_to_turn_you_in.html (c) The Castle Group, Inc. 2009. All rights reserved.
    • Guy Kawasaki: 10 Ways • Ten Ways to Use LinkedIn: http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0RUrxsmQy (c) The Castle Group, Inc. 2009. All rights reserved.
    • Quantifying • Compete (November 2009) – LinkedIn: 62nd most visited – Twitter: 40th most visited • Alexa (November 2009) – Visitors spend about seven minutes on site – Visitors look at about 10 pages per visit (c) The Castle Group, Inc. 2009. All rights reserved.
    • LinkedIn Is Growing, Steady (c) The Castle Group, Inc. 2009. All rights reserved.
    • Demographics (c) The Castle Group, Inc. 2009. All rights reserved.
    • Worldwide Rank How LinkedIn is ranked around the world (Alexa, November 2009): • 14 India • 16 Netherlands • 19 United States • 20 United Kingdom • 21 South Africa • 21 Denmark • 22 Israel • 22 Ireland • 27 Pakistan • 30 Canada • 34 Australia • 37 Sweden • 68 Italy • 83 Spain • 123 Germany • 166 Turkey • 193 France • 293 China • 318 Russia • 710 Japan (c) The Castle Group, Inc. 2009. All rights reserved.
    • CWE on LinkedIn • CWE has an existing LinkedIn profile – http://www.linkedin.com/companies/center-for-women-%26- enterprise?trk=co_search_results&goback=%2Ecps_1258474644642_1 • Friends of CWE group – http://www.linkedin.com/groups?gid=2220627&trk=myg_ugrp_ovr (c) The Castle Group, Inc. 2009. All rights reserved.
    • Questions? Thanks! Mark O’Toole The Castle Group http://www.linkedin.com/in/markotoole (c) The Castle Group, Inc. 2009. All rights reserved.