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The Future of Public Relations

by Mark Rose on Apr 17, 2009

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Presentation to Virginia Commonwealth University Public Relations Student Society of America, April 18, 2009

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Presentation to Virginia Commonwealth University Public Relations Student Society of America, April 18, 2009

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The Future of Public Relations — Presentation Transcript

The Future of Public Relations Riding the Wave Virginia Commonwealth University April 18, 2009 Mark Rose InfluenceWave.com

Our conversation today • What is public relations? • Media trends – Rapid disintegration of traditional mass media – Elevation/acceptance of social media • The ‘new’ PR – filling the communication void • Skills needed for the ‘new’ PR • What You Can Do Now

What is public relations?

I Want My Blackberry

PR/Social Media Experiment

Current media trends • Rapid disintegration of traditional media • Rapid elevation and use of online news, info, resources • Democratization of news distribution – free, easy, self-perpetuating

Seattle P-I R.I.P. 3/16/2009

The New Seattle P-I 3/17/2009

Media Trends http://twitter.com/themediaisdying UK : Press Gazette closes : 3:32 PM Apr 15th AM radio station, 1050 CHUM has gone off the air : AM Apr 15th Chicago Tribune to cut 20% of staff : 11:12 AM Apr 14th PRESS-GAZETTE is closing : 7:18 PM Apr 6th http://graphicdesignr.net/papercuts

Journalists – now & future • Technologically adept – aggregators The new Seattle P-I: The operation won't have specific reporters, editors or producers -- all staff are expected to write, edit, take photos, shoot video and produce multimedia, according to Michelle Nicolosi, who will lead the site as executive producer. • Personalities – spokespeople for a topic on TV & web video

Elevation/acceptance of social media • 100 M videos on YouTube • 4 M articles on Wikipedia • 200 M blogs • 1 B tweets on Twitter • 200 M people on Facebook each month • Wikimedia Project - Wikipedia

The ‘New’ PR From ‘behind the curtain’ to front of the camera

The ‘New’ PR News Creation News Distribution • Web copy • Web site • SEO press release • Blog • Marketing material • Twitter • Research • Flickr (photo) • Presentations • YouTube (video) • Commentary • RSS (syndication) • Crisis reaction • Widgets Marriage of news creation + distribution

The ‘New’ PR Combining news & tips w/social media in email

Die! Press release! Die! Die! Die!

The ‘New’ News Distribution

Use All Channels

Develop Wikipedia Strategy

Skills Needed for the ‘New’ PR • Engage and experiment • Be ‘public’ in your relations • Brand yourself • Write for the web • Understand news creation and distribution

To Do Now • Get on LinkedIn http://www.linkedin.com/in/mrosepr

To Do Now • Participate in a Wiki Project/Edit http://en.wikipedia.org/wiki/User:Influencenyc

To Do Now • Socialize Ride the wave

Mark Rose Partner, Influence Consulting NYC Blog: PRBlogNews.com Twitter: markrose LinkedIn: mrosepr

The Future of Public Relations

by Mark Rose on Apr 17, 2009

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The Future of Public Relations — Presentation Transcript