Blogging’s Role In Todays Media

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Blogging’s Role in Today's Media
American Society of Journalists & Authors
CUNY Graduate School of Journalism
June 18, 2009 - New York City
Mark Rose
Media Today
Blogs, Twitter, Video, Podcasts
Blogs Distribute News
Search Engines Love Blogs
Benefits of Blogging
Keeps you ‘in the game’
Useful first-hand knowledge
Connects w/like-minded professionals
Can lead to job, story, book
Builds ‘personal brand’
Can be ‘business’
How To Blog
Consistently – even if it’s once a week
With Authority – narrow subject, deep expertise
In Your Voice – conversationally professional
Visually – photos, videos, anecdotes
To the World – Connect your blog to LinkedIn, Twitter, Facebook, et al
Contact
mark.rose@influencecentral.comcell: 360-301-2600
web: http://influencecentral.com
Twitter: @markrose
Blog: PRBlogNews.com