Cerado Community Process

Slide 1: Community Development Process Overview

Slide 2: Cerado’s metrics-driven marketing-based approach to help you successfully develop thriving community

Slide 3: Marketing Message Metrics Market Size Market Stage Operations Development Definition Overview Community Word of Launch and Offline Tactics Online Tactics Tactics Mouth Tactics Measure Determine the size of the addressable market – and its relationship to your goals.

Slide 4: Marketing Message Metrics Market Size Market Stage Operations Development Definition Overview Community Word of Launch and Offline Tactics Online Tactics Tactics Mouth Tactics Measure Analyze the current market stage..are most members currently early adopters, or part of the majority, or even later in the adoption cycle?

Slide 5: Marketing Message Metrics Market Size Market Stage Operations Development Definition Overview Community Word of Launch and Offline Tactics Online Tactics Tactics Mouth Tactics Measure Create appropriate messages or conversation topics for each group and anticipate competitive response.

Slide 6: Marketing Message Metrics Market Size Market Stage Operations Development Definition Overview Community Word of Launch and Offline Tactics Online Tactics Tactics Mouth Tactics Measure Review current marketing and market development operations. What’s working? What can be improved?

Slide 7: Marketing Current Message Metrics Market Size Market Stage Operations Development Definition Overview Community Word of Launch and Offline Tactics Online Tactics Tactics Mouth Tactics Measure How will you measure success over the next twelve to eighteen months?

Slide 8: Marketing Current Message Metrics Market Size Market Stage Operations Development Definition Overview Community Word of Launch and Offline Tactics Online Tactics Tactics Mouth Tactics Measure Identify and schedule key offline tactics such as partner promotions, events, ad buys, and direct mail campaigns

Slide 9: Marketing Current Message Metrics Market Size Market Stage Operations Development Definition Overview Community Word of Launch and Offline Tactics Online Tactics Tactics Mouth Tactics Measure Identify and schedule key online tactics including website improvements, newsletters, email campaigns, search engine optimization, banner ad buys

Slide 10: Marketing Current Message Metrics Market Size Market Stage Operations Development Definition Overview Community Word of Launch and Offline Tactics Online Tactics Tactics Mouth Tactics Measure Identify and schedule community development activities such as blog development, community outreach, and social network integration

Slide 11: Marketing Current Message Metrics Market Size Market Stage Operations Development Definition Overview Community Word of Launch and Offline Tactics Online Tactics Tactics Mouth Tactics Measure Identify and schedule deployment of mechanisms to elevate word-of-mouth like “tell a friend” links, or sharable online experiences

Slide 12: Marketing Current Message Metrics Market Size Market Stage Operations Development Definition Overview Community Word of Launch and Offline Tactics Online Tactics Tactics Mouth Tactics Measure Launch activities, measure results, optimize for future, iterate

Slide 13: This was only a high-level overview. If we can be of service, or if you have any questions we can answer, please visit us at http://www.cerado.com