Tuesday, November 10, 2009
Contents
                               The power of one
                                Segment by tribe
                ...
The power of one
                               (okay, the power of two...)




Tuesday, November 10, 2009
Tuesday, November 10, 2009
Brand equity destruction


                   70,000+ views in 24 hours; millions within a week.
                   46% wo...
Tuesday, November 10, 2009
Segment by tribe




Tuesday, November 10, 2009
Tuesday, November 10, 2009
An old model


                   Mass marketing requires average ideas and plenty of ads.
                   Shouting lou...
Tuesday, November 10, 2009
Strength in small numbers




Tuesday, November 10, 2009
Tuesday, November 10, 2009
Tuesday, November 10, 2009
A new model
                   Tribes lead and connect like minded people and ideas
                   through compelling ...
Mobile explosion




Tuesday, November 10, 2009
General: Device Adoption




Tuesday, November 10, 2009
Tuesday, November 10, 2009
Tuesday, November 10, 2009
Data: ChangeWave Research 2009

Tuesday, November 10, 2009
Behaviors   Tool Sets




Tuesday, November 10, 2009
Behaviors   Paul   Tool Sets




Tuesday, November 10, 2009
Our challenge:
               Understand how mobile technology fits into peoples’
               lives and identify opportu...
Search evolution




Tuesday, November 10, 2009
Your sentiment, please.




Tuesday, November 10, 2009
Tuesday, November 10, 2009
Product
                               Price
                             Placement
                             Promotion...
Product
                                Price
                             Placement
                              Promoti...
I am what I share.




Tuesday, November 10, 2009
Tuesday, November 10, 2009
Digital footprints




Tuesday, November 10, 2009
First Name
             Last Name
             Zip Code
             Phone Number
             Email




Tuesday, November...
First Name
             Last Name
             Zip Code
             Phone Number
             Email
             Twitter ...
First Name
             Last Name
             Zip Code
             Phone Number
             Email
             Twitter ...
The world is a feed.




Tuesday, November 10, 2009
Tuesday, November 10, 2009
Tuesday, November 10, 2009
Trust in advertising

                   1. Recommendations from friends
                   2. Other people’s opinions onl...
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State Of Digital2009

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Summary of MIMA 2009 Summit for Bolin Digital, Plus 2009 Thoughts and Insights

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State Of Digital2009

  1. 1. Tuesday, November 10, 2009
  2. 2. Contents The power of one Segment by tribe Mobile explosion Search evolution Your sentiment, please. I am what I share. Digital footprints The world is a feed. Tuesday, November 10, 2009
  3. 3. The power of one (okay, the power of two...) Tuesday, November 10, 2009
  4. 4. Tuesday, November 10, 2009
  5. 5. Brand equity destruction 70,000+ views in 24 hours; millions within a week. 46% would order Domino’s before the prank video. 15% would order Domino’s after prank video. 24% would order Domino’s after CEO apology video. Tuesday, November 10, 2009
  6. 6. Tuesday, November 10, 2009
  7. 7. Segment by tribe Tuesday, November 10, 2009
  8. 8. Tuesday, November 10, 2009
  9. 9. An old model Mass marketing requires average ideas and plenty of ads. Shouting louder costs more. - Seth Godin Tuesday, November 10, 2009
  10. 10. Tuesday, November 10, 2009
  11. 11. Strength in small numbers Tuesday, November 10, 2009
  12. 12. Tuesday, November 10, 2009
  13. 13. Tuesday, November 10, 2009
  14. 14. A new model Tribes lead and connect like minded people and ideas through compelling stories. Find and lead your tribe. Who exactly are you upsetting? Who are you connecting? Who are you leading? - Seth Godin Tuesday, November 10, 2009
  15. 15. Mobile explosion Tuesday, November 10, 2009
  16. 16. General: Device Adoption Tuesday, November 10, 2009
  17. 17. Tuesday, November 10, 2009
  18. 18. Tuesday, November 10, 2009
  19. 19. Data: ChangeWave Research 2009 Tuesday, November 10, 2009
  20. 20. Behaviors Tool Sets Tuesday, November 10, 2009
  21. 21. Behaviors Paul Tool Sets Tuesday, November 10, 2009
  22. 22. Our challenge: Understand how mobile technology fits into peoples’ lives and identify opportunities to help them meet their needs. Then, build them. Tuesday, November 10, 2009
  23. 23. Search evolution Tuesday, November 10, 2009
  24. 24. Your sentiment, please. Tuesday, November 10, 2009
  25. 25. Tuesday, November 10, 2009
  26. 26. Product Price Placement Promotion Tuesday, November 10, 2009
  27. 27. Product Price Placement Promotion Participation Tuesday, November 10, 2009
  28. 28. I am what I share. Tuesday, November 10, 2009
  29. 29. Tuesday, November 10, 2009
  30. 30. Digital footprints Tuesday, November 10, 2009
  31. 31. First Name Last Name Zip Code Phone Number Email Tuesday, November 10, 2009
  32. 32. First Name Last Name Zip Code Phone Number Email Twitter Handle Tuesday, November 10, 2009
  33. 33. First Name Last Name Zip Code Phone Number Email Twitter Handle Tuesday, November 10, 2009
  34. 34. The world is a feed. Tuesday, November 10, 2009
  35. 35. Tuesday, November 10, 2009
  36. 36. Tuesday, November 10, 2009
  37. 37. Trust in advertising 1. Recommendations from friends 2. Other people’s opinions online 3. Company websites 4. Editorial content (news articles) 5. Brand sponsorships - Jackie Huba Tuesday, November 10, 2009

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