Boston071013.Part1

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  • 1. Re-inventing The Guardian Mark Porter SND Boston 13.10.07 Text
  • 2. A bit of history…
  • 3. 3
  • 4. 5
  • 5. 6
  • 6. “A newspaper which will zealously enforce the principles of civil and religious liberty” Guardian propspectus, 1821 7
  • 7. 8
  • 8. Honesty 9
  • 9. Honesty Integrity 10 9
  • 10. Honesty Integrity Courage 11 9
  • 11. Honesty Integrity Courage Fairness 12 9
  • 12. Honesty Integrity Courage Fairness Duty to the reader and community 13 9
  • 13. “The newspaper shall be conducted in the future on the same lines and in the same spirit as heretofore” Scott Trust statement, 1936 14
  • 14. 15
  • 15. Typography
  • 16. HBL, Finland De Morgen, Belgium O Estado de Sao Paulo, Brazil New York Times, USA 39
  • 17. Condensed
  • 18. 45
  • 19. Grid
  • 20. Colour
  • 21. Page elements
  • 22. 56
  • 23. Volume control 59
  • 24. Photography 64
  • 25. 65
  • 26. 66
  • 27. 67
  • 28. Graphics 69
  • 29. 70
  • 30. 71
  • 31. Pacing 72
  • 32. The front page 74
  • 33. 75
  • 34. 81
  • 35. 82
  • 36. 96
  • 37. “No compromise” “Perfect intellectual and aesthetic symmetry” “I’ve fallen in love”
  • 38. 100
  • 39. 103
  • 40. 104
  • 41. 105
  • 42. 106
  • 43. “Flat is the new up” 107
  • 44. 108
  • 45. 109
  • 46. 110
  • 47. 112
  • 48. 113
  • 49. 114
  • 50. 117
  • 51. 16.7m unique users 158.3m page impressions Webby award for online newspaper 2005, 2006, 2007 118
  • 52. Guardian.co.uk: Top cities by unique users 1 London, England 2 Manchester, England 3 New York, New York, United States 4 Chicago, Illinois, United States 5 Birmingham, England 6 Atlanta, Georgia, United States 7 Toronto, Ontario, Canada 8 Los Angeles, California, United States 9 Houston, Texas, United States 10 Washington, District of Columbia, United States 11 Amsterdam, Netherlands 12 Sydney, Australia 13 Madrid, Spain 14 Dublin, Ireland 15 Edinburgh, Scotland 119
  • 53. 120
  • 54. 121
  • 55. 123