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13 Slides On Company 090509

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13 Slides - Whole story

13 Slides - Whole story

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  • Founder did 2 successful test webcasts that prove the model works:. 20,000 Free listeners joined $200,000 in download sales were generated. This proves the model can be profitable.
  • Founder --- lives the lifestyle & personally knows many Green Experts. Did 2 successful LOHAS webcasts, a Film & a DVD. Has financial background to help expansion. Advisors have 50+ years corporate experience S Startup Staff Identified . Self-starters. Live the Lifestyle. Available at budget, quick learners, understand blogs & social networks to leverage web for viral marketing. Known by founder 3 years ********************* Compelling Features Webcasts are high value; low cost brand building tool. Free offer attracts new members Model is highly profitable Vendor technology platform scales and vendors are redundant. Consumers ready for this. ************************ Past Experts Dr. Julian Whitaker - Whitaker Wellness Institute, leading MD in nutritional treatment. Michael Beckwith - influential new thought leader, author, films: The Secret, The Moses Code, more. Anthony Robbins - world famous peak performance coach, author, workshop leader.
  • TELL ABOUT PAST EVENTS 20,000 free listeners signed up $200,000 sales of downloads
  • COMPETITORS Online -- HealthRenegade.com - alternative health interviews & products. HealthSummaries.com - written summaries of latest health books (attracted 80,000 members 9/08 - 3/09). PhilosopherNotes.com - written summaries of bestsellers in the green space. HayHouse.com - wisdom living (Gay Hendrix founder of Spiritual Cinema Circle) free live broadcast, paid membership & products. Proprietary product sites - Financial, Self-Help, health, fitness, other. COMPETITORS Brick & Mortar -- WFM Etc.
  • Green Products Organic & Fair Trade Non-toxic cleaners Natural skin care Acupuncture, chiropractic, herbal medicine Sustainable building Clean energy (solar, wind, biodiesel, hybrids) Eco-tourism Green Investing Personal development, films, books, courses (The Secret, Rich Dad Poor Dad, Think & Grow Rich)
  • 3 in Yr 1 ----- 7 in Yr 2 ----- 12 in Yr 3 ----- 12 in Yr 4. ********************** Personal Health $ 118 B Green Building $ 50 B Eco Tourism $ 24 B Home Products & Apparel $ 10 B Alternative Transportation $ 6 B Alternative Energy $ 380 M ********************** Green Products Organic & Fair Trade Non-toxic cleaners Natural skin care Acupuncture, chiropractic, herbal medicine Sustainable building Clean energy (solar, wind, biodiesel, hybrids) Eco-tourism Green Investing Personal development, films, books, courses (The Secret, Rich Dad Poor Dad, Think & Grow Rich) COMPETITORS Online -- HealthRenegade.com - alternative health interviews & products. HealthSummaries.com - written summaries of latest health books (attracted 80,000 members 9/08 - 3/09). PhilosopherNotes.com - written summaries of bestsellers in the green space. HayHouse.com - wisdom living (Gay Hendrix founder of Spiritual Cinema Circle) free live broadcast, paid membership & products. Proprietary product sites - Financial, Self-Help, health, fitness, other.
  • Re-purposed interviews sold by Google Ads ala I-tunes model. Affiliates with lists email invites for commissions Members refer their friends for reward points Bloggers, FaceBookers, MySpacers, Twitters post for click through fees Google Ads attract new members & listeners Google Ads also sell re-purposed interviews
  • Year 1 Year 2 Year 3 Year 4 Annual Listeners 70,000 140,000 235,000 430,000 Sales $707,000 $1,820,000 $3,840,000 $7,260,000 Earnings before taxes $153,000 $ 943,000 $2,451,000 $5,110,000 Profit Ratio 21.6 % 51.8 % 63.8% 70.4 %
  • Model Proven Profitable -- Twice By Founder: 200,000 download sales 20,000 sign-ups Green Market Expanding -- Even In This Economy Consumers Are Ready: To use this technology and purchase products they learn about on Webcasts. $100,000 funds this opportunity: And gets us to Profitability in Year 1.

Transcript

  • 1. www Expert Green Advice .com A digital platform offering consumers interviews with established experts on green lifestyle products so they can listen and shop smart
    081409 A digital platform offering consumers interviews with established experts on green lifestyle products so they can listen and shop smart www. Expert Green Advice .com
    www Expert Green Advice .com A digital platform offering consumers interviews with established experts on green lifestyle products so they can listen and shop smart 13 Slides 090509 A Digital Marketing Platform Providing Millions Of Green Consumers Best-of-Class Products and Cutting Edge Education www. Expert Green Advice .com
  • 2. Why We’ll Succeed
    • Our test webcasts made money
    • Famous experts invited & agreed
    • Market is large and underserved
  • 3. Solving An Urgent Need Consumers Need : The latest information on green products for optimum living. Our Solution : Consumers hear experts for “Free”.
  • 4. 3 Easy Steps Step #3 Consumers Listen And Make Purchases Step #2 Consumers Join Site To Hear Webcast Step #1 Consumers Receive Free Invite To Hear Experts Interviewed
  • 5. Market Need $300 Billion spent on green products in US alone 100 million consumers seek info before buying green products Source: 2007 US News & World Report, GAIAM
  • 6. Interview Topics
    • Market Size By Topic
    • Personal Growth & Health $ 118 B
    • Eco-Tourism $ 24 B
    • Clothing & Home Products $ 10 B
    • Total $ 152 B
      • Source: 2007 US News & World Report, GAIAM.
  • 7. Experts For First Year
    • Agreed
    • Dr. Andrew Weil, Dr. Neal Barnard, Dr. Joe Mercola, Dr. Larry Dossey, Edgar Mitchell, Stephan Rechtschaffen, T. Colin Campbell, Daryl Hannah
    • Pending
    • Dr. Deepak Chopra, Richard Schulz ,
    • Dr. Dean Ornish, Anthony Robbins,
    • Woody Harrelson, John Robbins
  • 8. Acquiring Members
    • Emails proved profitable in tests
    • We’ll also use Facebook, Twitter & Blogs to lower acquisition cost & raise profits
  • 9. Webcast Goal Goal: 50,000 Listeners Per Webcast
  • 10. 3 Revenue Streams
    • Sell interview downloads during webcast.
    • Sell re-purposed interviews for years after webcast on Google.
    • Sell products discussed by experts during interviews.
  • 11. Projections 70 % 63 % 51 % 21 % Profit Margin
  • 12. TEAM
    • Founder - Mark Perlmutter will recruit experts & assemble team.
    • Manager - Pam Neil will manage daily operations.
    • Consultant - Mike Moore will direct social media viral marketing.
    • Advisor - Dr. Rubin Naiman will advise on green experts.
    • Advisor - Sean Stutchen will advise on growth.
    • Advisor - Dr. Aras Erekul will advise on green products.
    • Consultant - Sam Rosen will train staff on Google Ad sales.
  • 13. Conclusion & Funds Needed
    • Market Is Large
    • Tests Were Profitable
    • Famous Experts Onboard
    • Team Is Assembled
    • 1 Million Members Reachable
    • $150,000 Achieves Positive Cash Flow In Month 7