0
www Expert Green Advice .com A digital platform offering consumers interviews with established experts on green lifestyle ...
Why We’ll Succeed <ul><li>Our test webcasts made money </li></ul><ul><li>Famous experts invited & agreed </li></ul><ul><li...
Solving An Urgent Need  Consumers Need :   The latest information on green products for optimum living. Our Solution : Con...
3 Easy Steps Step #3 Consumers Listen And Make Purchases Step #2 Consumers  Join Site To Hear Webcast Step #1 Consumers Re...
Market Need $300 Billion  spent on green products in US alone 100 million consumers seek info before  buying green product...
Interview Topics <ul><li>Market Size By Topic </li></ul><ul><li>Personal Growth & Health $ 118 B </li></ul><ul><li>Eco-Tou...
Experts For First Year <ul><li>Agreed </li></ul><ul><li>Dr. Andrew Weil, Dr. Neal Barnard, Dr. Joe Mercola, Dr. Larry Doss...
Acquiring Members <ul><li>Emails proved profitable in tests </li></ul><ul><li>We’ll also use Facebook, Twitter & Blogs  to...
Webcast Goal Goal: 50,000 Listeners Per Webcast
3 Revenue Streams <ul><li>Sell interview downloads during webcast. </li></ul><ul><li>Sell re-purposed interviews for years...
Projections 70 % 63 % 51 % 21 % Profit Margin
TEAM <ul><li>Founder -  Mark Perlmutter will recruit experts & assemble team. </li></ul><ul><li>Manager -  Pam Neil will m...
Conclusion & Funds Needed <ul><li>Market Is Large </li></ul><ul><li>Tests Were Profitable   </li></ul><ul><li>Famous Exper...
Upcoming SlideShare
Loading in...5
×

13 Slides On Company 090509

412

Published on

13 Slides - Whole story

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
412
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Founder did 2 successful test webcasts that prove the model works:. 20,000 Free listeners joined $200,000 in download sales were generated. This proves the model can be profitable.
  • Founder --- lives the lifestyle &amp; personally knows many Green Experts. Did 2 successful LOHAS webcasts, a Film &amp; a DVD. Has financial background to help expansion. Advisors have 50+ years corporate experience S Startup Staff Identified . Self-starters. Live the Lifestyle. Available at budget, quick learners, understand blogs &amp; social networks to leverage web for viral marketing. Known by founder 3 years ********************* Compelling Features Webcasts are high value; low cost brand building tool. Free offer attracts new members Model is highly profitable Vendor technology platform scales and vendors are redundant. Consumers ready for this. ************************ Past Experts Dr. Julian Whitaker - Whitaker Wellness Institute, leading MD in nutritional treatment. Michael Beckwith - influential new thought leader, author, films: The Secret, The Moses Code, more. Anthony Robbins - world famous peak performance coach, author, workshop leader.
  • TELL ABOUT PAST EVENTS 20,000 free listeners signed up $200,000 sales of downloads
  • COMPETITORS Online -- HealthRenegade.com - alternative health interviews &amp; products. HealthSummaries.com - written summaries of latest health books (attracted 80,000 members 9/08 - 3/09). PhilosopherNotes.com - written summaries of bestsellers in the green space. HayHouse.com - wisdom living (Gay Hendrix founder of Spiritual Cinema Circle) free live broadcast, paid membership &amp; products. Proprietary product sites - Financial, Self-Help, health, fitness, other. COMPETITORS Brick &amp; Mortar -- WFM Etc.
  • Green Products Organic &amp; Fair Trade Non-toxic cleaners Natural skin care Acupuncture, chiropractic, herbal medicine Sustainable building Clean energy (solar, wind, biodiesel, hybrids) Eco-tourism Green Investing Personal development, films, books, courses (The Secret, Rich Dad Poor Dad, Think &amp; Grow Rich)
  • 3 in Yr 1 ----- 7 in Yr 2 ----- 12 in Yr 3 ----- 12 in Yr 4. ********************** Personal Health $ 118 B Green Building $ 50 B Eco Tourism $ 24 B Home Products &amp; Apparel $ 10 B Alternative Transportation $ 6 B Alternative Energy $ 380 M ********************** Green Products Organic &amp; Fair Trade Non-toxic cleaners Natural skin care Acupuncture, chiropractic, herbal medicine Sustainable building Clean energy (solar, wind, biodiesel, hybrids) Eco-tourism Green Investing Personal development, films, books, courses (The Secret, Rich Dad Poor Dad, Think &amp; Grow Rich) COMPETITORS Online -- HealthRenegade.com - alternative health interviews &amp; products. HealthSummaries.com - written summaries of latest health books (attracted 80,000 members 9/08 - 3/09). PhilosopherNotes.com - written summaries of bestsellers in the green space. HayHouse.com - wisdom living (Gay Hendrix founder of Spiritual Cinema Circle) free live broadcast, paid membership &amp; products. Proprietary product sites - Financial, Self-Help, health, fitness, other.
  • Re-purposed interviews sold by Google Ads ala I-tunes model. Affiliates with lists email invites for commissions Members refer their friends for reward points Bloggers, FaceBookers, MySpacers, Twitters post for click through fees Google Ads attract new members &amp; listeners Google Ads also sell re-purposed interviews
  • Year 1 Year 2 Year 3 Year 4 Annual Listeners 70,000 140,000 235,000 430,000 Sales $707,000 $1,820,000 $3,840,000 $7,260,000 Earnings before taxes $153,000 $ 943,000 $2,451,000 $5,110,000 Profit Ratio 21.6 % 51.8 % 63.8% 70.4 %
  • Model Proven Profitable -- Twice By Founder: 200,000 download sales 20,000 sign-ups Green Market Expanding -- Even In This Economy Consumers Are Ready: To use this technology and purchase products they learn about on Webcasts. $100,000 funds this opportunity: And gets us to Profitability in Year 1.
  • Transcript of "13 Slides On Company 090509"

    1. 1. www Expert Green Advice .com A digital platform offering consumers interviews with established experts on green lifestyle products so they can listen and shop smart <ul><li></li></ul> 081409 A digital platform offering consumers interviews with established experts on green lifestyle products so they can listen and shop smart www. Expert Green Advice .com <ul><li></li></ul>www Expert Green Advice .com A digital platform offering consumers interviews with established experts on green lifestyle products so they can listen and shop smart 13 Slides 090509 A Digital Marketing Platform Providing Millions Of Green Consumers Best-of-Class Products and Cutting Edge Education www. Expert Green Advice .com
    2. 2. Why We’ll Succeed <ul><li>Our test webcasts made money </li></ul><ul><li>Famous experts invited & agreed </li></ul><ul><li>Market is large and underserved </li></ul>
    3. 3. Solving An Urgent Need Consumers Need : The latest information on green products for optimum living. Our Solution : Consumers hear experts for “Free”.
    4. 4. 3 Easy Steps Step #3 Consumers Listen And Make Purchases Step #2 Consumers Join Site To Hear Webcast Step #1 Consumers Receive Free Invite To Hear Experts Interviewed
    5. 5. Market Need $300 Billion spent on green products in US alone 100 million consumers seek info before buying green products Source: 2007 US News & World Report, GAIAM
    6. 6. Interview Topics <ul><li>Market Size By Topic </li></ul><ul><li>Personal Growth & Health $ 118 B </li></ul><ul><li>Eco-Tourism $ 24 B </li></ul><ul><li>Clothing & Home Products $ 10 B </li></ul><ul><li>Total $ 152 B </li></ul><ul><ul><li>Source: 2007 US News & World Report, GAIAM. </li></ul></ul>
    7. 7. Experts For First Year <ul><li>Agreed </li></ul><ul><li>Dr. Andrew Weil, Dr. Neal Barnard, Dr. Joe Mercola, Dr. Larry Dossey, Edgar Mitchell, Stephan Rechtschaffen, T. Colin Campbell, Daryl Hannah </li></ul><ul><li>Pending </li></ul><ul><li>Dr. Deepak Chopra, Richard Schulz , </li></ul><ul><li>Dr. Dean Ornish, Anthony Robbins, </li></ul><ul><li>Woody Harrelson, John Robbins </li></ul>
    8. 8. Acquiring Members <ul><li>Emails proved profitable in tests </li></ul><ul><li>We’ll also use Facebook, Twitter & Blogs to lower acquisition cost & raise profits </li></ul>
    9. 9. Webcast Goal Goal: 50,000 Listeners Per Webcast
    10. 10. 3 Revenue Streams <ul><li>Sell interview downloads during webcast. </li></ul><ul><li>Sell re-purposed interviews for years after webcast on Google. </li></ul><ul><li>Sell products discussed by experts during interviews. </li></ul>
    11. 11. Projections 70 % 63 % 51 % 21 % Profit Margin
    12. 12. TEAM <ul><li>Founder - Mark Perlmutter will recruit experts & assemble team. </li></ul><ul><li>Manager - Pam Neil will manage daily operations. </li></ul><ul><li>Consultant - Mike Moore will direct social media viral marketing. </li></ul><ul><li>Advisor - Dr. Rubin Naiman will advise on green experts. </li></ul><ul><li>Advisor - Sean Stutchen will advise on growth. </li></ul><ul><li>Advisor - Dr. Aras Erekul will advise on green products. </li></ul><ul><li>Consultant - Sam Rosen will train staff on Google Ad sales. </li></ul>
    13. 13. Conclusion & Funds Needed <ul><li>Market Is Large </li></ul><ul><li>Tests Were Profitable </li></ul><ul><li>Famous Experts Onboard </li></ul><ul><li>Team Is Assembled </li></ul><ul><li>1 Million Members Reachable </li></ul><ul><li>$150,000 Achieves Positive Cash Flow In Month 7 </li></ul>
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×