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Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
Social Media in Business 12/2009
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Social Media in Business 12/2009

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A competence building presentation of a workshop for Tampere University of Applied Sciences Business Economics teachers held in December 2009.

A competence building presentation of a workshop for Tampere University of Applied Sciences Business Economics teachers held in December 2009.

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Transcript

  • 1. Social Media in business by Marko Teräs
  • 2. Digital_Alpaca Feel-Good Meaningful Web and Mobile Concepts Sustainable Collaborative Social Media and Marketing e-Learning
  • 3. Who is a journalist? In what media? What is sales? Who leads? Work culture? What is marketing? Who is the marketer? Will old corporate structures last? Who is responsible? ? What’s work? Does a good product sell itself? Who’s allowed to speak? What’s communicating? The process of product development? IPR? Where’s the client? Where do new Who’s the customer? Is advertising ideas come from? dead? Social Media raises guestions
  • 4. A couple of services I use
  • 5. You won’t learn social media just by listening. Test it out yourself. http://www.flickr.com/photos/neilsingapore/2608719384/
  • 6. Success ptio ns re a re o p- the ne ma t ju st o e’s no Th er Company
  • 7. Collaboration Wikis, Social bookmarking, social news, opinion site Multimedia Photo/video sharing, Livecast, Audio/music sharing What’s Reviews and Communication blogs, microblogs, social Social Media? Opinions networking, events Product/bisness reviews, Community Q/A Other Entertainment Information aggregators Media/Entertainment platforms, Virtual worlds, Game sharing Wikipedia ‘Social media’
  • 8. book ac e s tF n’ t ju ia is m ed oc ial S
  • 9. Average user has 130 friends More than one million developers and entrepreneurs from more than 180 countries ll. it we sents 350 million active users pr e re More than 250 applications book have more than one million ac e monthly active users u tF …b There are more than 65 More than 60 million Facebook million active users currently users engage with Facebook accessing Facebook through Connect on external websites their mobile devices. every month
  • 10. Media before http://www.flickr.com/photos/kcnickerson/2094856162/
  • 11. Communication tools that reach to the same level with our social skills Everyone is a consumer, Everyone can produce A Paradigm Shift http://www.flickr.com/photos/kcnickerson/2094856162/
  • 12. Social media is a multi channel media
  • 13. Social Web enhances social life instead of replacing it
  • 14. before wo rld T he http://www.flickr.com/photos/zagrobot/2687905423/ http://www.flickr.com/photos/inju/112082907/
  • 15. http://www.flickr.com/photos/asurroca/83600721/ http://www.flickr.com/photos/stevegarfield/2920299992/ http://layar.com/ d af ter ew orl Th http://www.flickr.com/photos/mattjb/2667037981/ http://www.flickr.com/photos/fbouly/3568409530/
  • 16. http://www.flickr.com/photos/flydime/2884342285/ Why should you be somewhere your customers aren’t?
  • 17. http://www.flickr.com/photos/juliandobson/3315202368/ http://www.flickr.com/photos/tapps/3989627494/ Shattered target groups
  • 18. http://www.flickr.com/photos/juliandobson/3315202368/ http://www.flickr.com/photos/tapps/3989627494/ All real life interests are represented in the web
  • 19. Price for a newspaper front page advertisement: 49 588€ + VAT Is it smart to invest this much in one place?
  • 20. Current web is always on-going “Letters to the Editor”
  • 21. Trends and Viral
  • 22. Create Participate Discussions [Listen + Speak] Social media Share How-to Listen Networks People
  • 23. Listen
  • 24. Share
  • 25. Networks
  • 26. Discuss
  • 27. People At the end of the day it’s all about people http://www.flickr.com/photos/joeshlabotnik/305410323/
  • 28. Meetings and Competitors Networking Products and Services Logistics Customers Marketing Company Communication Education Leadership Research and Development Employees Friends Subcontractors
  • 29. Products and Services
  • 30. Customers Where are they and who’s taking care of the ecosystem? http://www.flickr.com/photos/decade_null/427124229/
  • 31. Communication They are talking about you even if you are not Transparency http://www.flickr.com/photos/arenamontanus/3473678750 http://www.flickr.com/photos/adders/3672290459/
  • 32. Employees How to react?
  • 33. Meetings and Networking
  • 34. Education Full of possibilities for self-development
  • 35. What’s marketing nowadays? + + = ?
  • 36. A couple of pointers 1. Understand people 2. Listen and Participate 3. Create meanings way tay a an j ust s g th om ethin at le ast s tter to do It ’s be
  • 37. Literature A couple of good ones to start with
  • 38. Literature
  • 39. Thank you for participating! Digital_Alpaca
  • 40. Email: marko@digitalalpaca.com Personal Blog: www.markoteras.com Twitter: http://twitter.com/markoteras Alpaca’s website: www.digitalalpaca.com Twitter: http://twitter.com/digital_alpaca Facebook: “digital_alpaca”

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