8.11.2010 – Sosiaalinen media liiketoiminnassa ja yrityskäytössä – TAMK


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Sosiaalinen media liiketoiminnassa ja yrityksissä, asiakaspalvelusta markkinointiin. Presentaatio Tampereen ammattikorkeakoulun liiketalouden opiskelijoille ja valmentajille.

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8.11.2010 – Sosiaalinen media liiketoiminnassa ja yrityskäytössä – TAMK

  1. 1. Sosiaalinen media menestymisen tukena - Käyttö liiketoiminnassa áäššppez I. com se”
  2. 2. |. com Sosiaalisen medi ' Mitä tehdään? ' Resurssointi: kuka
  3. 3. Kontrolli
  4. 4. Voiko asiakkaita ja yrityksen mainetta enaa hallita? Home ä News år The social the social i 3 5,, , h _. *2 l›_ (ut-uhrit Mccarthy' Å J L_ g r: 'nr J A s Ru ii luv Sponsored Linki iPhone 4 yrigksille Lataa mohiilipankki iPhone 4 iPhone 4 ja Minun Sonera tekevät 'iPhoneesii Lataa maksuton sovellus Apposta iPhone 4 nyt ja maksamme osan yritysviestinnästäsi helpompaa. Storesta. puhelimesta puolestasi. sr Liii ri Ei'“iir*rin"kki. ti telu* May 17, 231:. 7 sut-ii PDT , ›'«r iririv _ After Facebook backlash, Nestle steps up sustainability - ' 'tntt-*ç-i i Dawn” Nlccanh? _ d PHP! Email Share 1 23 commeris F - T i , Å_ J' _I. «_[ _u l'"_ . . "m ' J l ' Htwcot 2 -' v - 313 0 Digg N v. TJ ' l E , An aggressive. meant-to-shock Facebook and YouTube campaign on hehaitof Greenpeace has led food congiomerate NBSIIE 10 modify 515 Poimi* 'BQBFÖWQ the u5e ot palm oil. i! ' . i i i t l , Nestle announoeo early Monday that it nas partnered with The Forest Trust, a @ nonptofitgroup mai helps businasses develop practioesto narvesrforesis y l ' , sustainahly. The partnership is designed 10 reduce the social and environmental ' , ^ › " impacts otNestles corporate supply Chain oy sevaring ties to companies mat E _ ' oontrlhute to deforestation. The lirst issue addressed will be lis use oipalm oil- Most Popular the harvesting oiwhich nas been ooririected to the loss of rainforests and the ' I species that inhabit them. asweli as to greenhouse gas emissions GREEWEACE' Emma Greenpeace oonsiders this a major Victory' two months ago, the environmental group targeted Nestle! uee alpaim oil with a purposely unsettiirtg video thatcompared eating KltvKai bara to snacking ori the hloodied appendages ofotangutans. When Nestle Iottbied to have the video removed from YniiTuhe Greennearze tiirned the near iin a nntnh and encnitraned siinnnrters tn start nnstinn r-nmmr-, nta in nrntnst Will HP. Dell. Som' answer ii-Inch MacBook Air? The unvarnished truth about unsecured Wlrçl YouTube. AdMoD tounders step down Apple sues Motorola: A look at the compiaints Juju'
  5. 5. .IIJII' Matti Meikäläinen suma. Thcm : v: no mu: -machm : o : hs : oma a + Adams nm G) Add : Mask Impc r- an! dawe comazI wc Wehsne wvrv/ 'axex/ N « › + Add a m- v
  6. 6. Asiakaspalvelu sosiaalisessa mediassa
  7. 7. o Nopeaa o Julkisessa palautteessa asiakkaan ongelman voi ratkaista myös joku muu kuin yritys itse
  8. 8. 539.1:: › Etsi mi* , Åppllcom i @applicomhq Earth x it' i'm unii-»r-. üii- in! Cin- 'isum , tiin-fin , AI laiagI' 'Juva ; Iriii-rli. _.. .w n: http: in-. Iauavtw, appiiconwhcrcom l : , . e: ;v ev Tinetine Favorites Following Foi OWBIS Lists T applicomhq I Ai iL-á 3,4 @searwes I really want to look into this properly. Can you please send me your complete user agent string? ma n. _›l. ›.-. ;.; ›i Hupi; applicomhq Exciting new features coming up soon in Apollo -- stay tuned! i: ra ny. i'm-r: 'r- RniJnMKO Lampi, applicomhq r @adoadcadc Thanks a lot applicomhq r @kiriilcool Ah, l see what you meant. Let me look into this. .. we want to make sure Apollds design is 100% spot-on! U -l Julli' ñfšst-: tágäsl lš J. seanwes -. a w @applicomnq No useragent mods. The only thing l can think is that at one point I had FF4 beta installed, but sin: : unlnstailed. Maybe why? i: : : «.. .r-ni'›. I.n. =, * @applicomhq w s, @seamves I really want to look into this properly. Can you please send me your complete user agent String? l oatSLn 2 Fa-xorrte R . . 1 Han Mentioned in this tweet E: saamasi- ' , 'Follow' . a. . Designer, Illustrator, .MusiciuiL Christian, Ihsbcmni, iPhonefaitatic, cojfee addict, Tweets mentioning @seanwes faclodeslgn -' . A_ @vinzhomas l must say I'm trialling a few at the moment and @appiicomhq Is way ahead ol the rest. So easy to use / cc @brianpurkiss @seanwes 'J l unaiiiq-Jteirgs» ^
  9. 9. 51h. illltilt? ; g Follow Timelin e Wy Starbucks Idea c @Mystarbucksldea Seattle, WA ; mi '- . - limit” ilixililtlvl' l'u. 'r' liltlxl ”l n ziiutrcw: : httpmvuvwmystarbucksideacorh lllll 4 Favorites Following Followers lJsts Mystarbuckaldear. . v I- A . @gwehkk Joy Tea will be back as a full Ieaf tea. MyStarbucksldea ' . we've received over 100,000 ideas! Tell us what you think of the 100,000th idea: hltpz/ /sbuxc olbtHAi y l 4 hours ago I'm: unta FOR/ JOE! Rep ly Mystarbucksldea r. , * r r I love that idea! @StartRecycling Baristas ask ALL the customers, "Is that for here orto go? " That's a lot of paper saved. Mystarbucksldeaig 7-. »r . . r @iparlainas It's an idea we're looking at. Well share more news on l Julli, MSI as we make progress on this one. About @Mystarbucksldea 1,444 12,679 16.91 1 129 Tweets Folowing Followers Lis red Followihg 12,673 1 i j! ) . .:-. _va: ;›n= :ns+ Slšlššåhifšifšm . a phzahut vFolIoav 'er' 4 Pizza H _l' I: __ g . , Q . nii-NA. Similar to @Mystarbucksldea i McDnnalds vFolIow l-ttDánaldt About llolp Blog Status Jobs Terms-Privacy Shortcms Bu: these es Mea lCl Der clcpcrs Hae aurcts 03201DTwittar
  10. 10. @siatisfaction Community-powered support for Prezi Community t J Products . ' Prezi Topics about the product: "Prezi" RECENTLY ACTIVE TOPICS . c ur- 'r a ç Saving copy of Prezi a a PDF causes pggram to freeze New Activity Popular e, P i i rPoint Gregshared - 67 replies Las: rapty 20 mirmes ago by realanli Gordon Onlevy asked 7 replies Last rcpty- 31 rrnirutcs ago by Gordon Oniey ç aamu nara asked 3 replies - Last repty 32 mir utes ago by Peter Vahia V Answered A contents lost after adding | m Daniei reported - T replies - Lasi reply 34 minutes aga by Daniel V Sotved ? Excitarneni over Exgessionfnlii adultsimmuberteraskm - Dreplies - Hosted 1 hourago r o' 'o @šsppez I. com Latest U nanawered 16 or Find products and compa es g Pruzl amployeea ara hera to help. Are you an employee? Join your community. Search mpirs Q v OR Starian-mk: Prezi Pvszi ailows anyone who can sketch an idea on a napkin to create and perform stunning nai-linear presentations with relations. zooming into details, and adjusting to the time left vaithout the need to skip siides. Pnezl Rahv PREZI LIN KS Ei Prezi home Subscribe to Pnezi topics @I Put Prezi topics on your website with a widgel
  11. 11. . ». ,›, CY (377) 339-3997 CoTweet collaborates with muumuu. their customers CoTv/ eet knows 'witten but when they wanted a decioated channel to m" “Hmm *WW comnwnlcste with customers vie TaCehOnk, they turned to Get 7 7 Satisfastio". Get Satisfacticn hzrnessed ITE feedback and Ideas ol CoTweefs users, welpirg to inform thai' business strategy. pRQZ l. com
  12. 12. Reaaliaikaisuus
  13. 13. Mahdollisuus / / uhka?
  14. 14. b bu ser " Live fram your mobile! Home “- Live video streaming from your Start streaming live video now mobile phone or webcam _ ui - x l? _ -ILIII Il» 2: 'u' Orslgn up vla ; EE i. l_ 5v. 'I' nr -z , X x ml: 'ullu-m. Why use Bambuser? what do peopla usa Bambusgr for? Live streaming Bambuser Isla you Insranrly shareyourexperlenoes wlth friends, family and followsrs all ovathe globe. Theexlremely law r il; v . . I. ” i , 7 f ' lalency enable-s lnteracrlon with the audlence 5 " t W* I_ through the web-to-nrobnle chat. l _ ' f_ « ”' 'i' ä " Bammsaralso Integrate: with awlde range of /1 4_ . E, _ 'j' tj_ j global plalfomws md social networks, such as “ "' l r i X; - Facebook, Twltter and Myspace aswell _ w *a . ,, l- , 1, *i with the user's own blog orwebslle. Leavlng It . L ' ' '- 'Ä " > " up loyou to decidawharayou want m share Share 'zhšhluårloh5""" Keep your family closer From anyone to Thls ls just pure 1un! - ym" reamm mummun! ) ”Nimeä” n. :__.1.. m- . ..m. ..-. ... MVHAA D-w mm H"I n mu . ... .. . ... . n. .. r- x-OA n, wm . a . n hnñuuwn lnuüh
  15. 15. Share Life as it Happens Record and instantly share videos from your mob' hone J' alkO = I== ›.z. . 4 (onnensa ' . I I F 'Jilfrniü Tx-. HII-I Yuilnlxl' Uma) Video Recording Video Sharing Video Chat & Mail Caoture lIfe lTlO"”l&i'llI5 wherever they Sware vldeos prlvately wltw *amlly and Stay sormet-led even lumen you are on '. p R 9 Z I r rroblle nwone. frercs, aummatlcallyr pc soclal 'ne go »vun Z-way Iwe Vlcšeo Cnats. ' . com M networks. or rnroaccasl :0 blogs and Mn' nnnllnhln in YnlL' luun? Mn nrnhlnñx*
  16. 16. Markkinointikanavien ja mallien muutos
  17. 17. Pnezlwm 2:. .. e* "ä .
  18. 18. Suomen Kuvalehti alkaa ilmestyä siaiannöllisesti iPad-versiona Suomen Kuvalehden ensimmäinen viikoittainen iPad-versio ilmestyy perjantaina 1. lokakuuta. Kuva Seppo Saaxentola. ' 'l -ttlltiytenumero on ID ladattavissa Applen App SIOIGSSB.
  19. 19. Wired Magazine's iPad Edition Goes Live By Chris Anderson Ei May 26, 2010 l 2:00 am | Wired June 2010 The irony that vwred. a magazine founded to chroniole the digital revolutlon, has traditionally come to you each month on the smooshed atoms of dead trees is not lost on us. Letsjust say the medium is not always the message. Exoept that now it is. I'm dellghted to announoe that Mrerfs tirst digital edition is now available for the iPad and soon for nearly all other tablets. We have always made our stories aooessibile online at Wiredoom. out as suooesstul as the sita is. lt is not a magazine. The tablet is our opportunity to make the Mred we always dreamed of. lt has all the visual impact of paper, en hanoed by lnteractiva elements like video and anlmated intographics. We can offer you a history of Mars landings that lats you explore the red planet yourself. We can take you inside Trent Reznors recording studio and let you listen to snlppets of his work in progress. And we can show you exactly how Plxar crafted each frame of its new movie, Toy Story 3. s* tasoon 92 l. com
  20. 20. Vanhat kaavat eivät toimi. Miten herättää ihmisten huomio häiritsemättä? Miksi pitäisi?
  21. 21. S 'a EII" 5 "' å O . t i tr a? ” Ongelmana, ettei koskaan tiedä mikä toimii. Surkea brändi nyt ei ainakaan. Matkiminenkaan ei kannata, mutta luovuus kyllä. PRQZ l. com @ Will I! Blend! Hon: , Don't Try TMs o Hui-no h Try This O Nome V” Friends of Will | l Ilend Ti HIV , Will Oldsplce Blend? i: hadto happehl Wimeu for your seirwnar hapoens when Tmi km; t: blend a bottle of Oli Spice. Find Cut Fcr 'mcrseli will n atomi stora p sig-asuin Ilona - Tell A rmna Q Smsalbe IIIIIT TIIY TIIS nä AT IIIIME Stenman Home niemen Bimota: Common! Blendnrs Ei Will u niogz Blendlec m Ritehuuk . a Like 55.131 wuuve im: llelulen. *u 1_ mu" l a, En, Most Popular Videos TIIT 'IIIS ' 4 AT IIIIMI
  22. 22. Vahvassa brändissä fanit osallistuvat brändin todellisuuden luontiin.
  23. 23. Kohdennettu markkinointi: Onko ihmisten itsestään välittämä tieto mikään ratkaisu?
  24. 24. HOME @onto CHANNELS alana nouse wmnnf $a Social media screw Ups - A History imonrh aga Enil o emt-ana: . Duwnbd 0 Embod Mon. .. sMEI 5"" l Intelligence in social media ihan: Presents mm A Short History of Social Media Screw Ups Email N { D ) N 1| M3 'Q Full Lilra this prasmtation? Iü Llke I] 559 people like this. Be the lirst of your friends. PRQZ l. COm
  25. 25. Potentiaalisia kiinnostavia alueita
  26. 26. Casual gaming
  27. 27. ngmoco l ©2010 ngmoco: ) I. _ I GAMES å JDBS 'Piirrä ABOUT Everyone gets the finger vciur mighty ioucri will cuslomlzc. culllvato and lerronze your world v Now on iPad Biggen. Bndder. More iingers. GodFInqcr IS available on . and s Watch the iPad trailer . i A game by ngmoco: ) ai Wonderland Software I . GAMEMÅKEHS Download the Fan Kit I; FOLLOW ij. suwonr i God 101 . H Gameplay videos › 2:3» Give friends the finger r v _ olansis and enctizirii lhCli iullowcrs la Ciiin sweet rewards. Make rlcw irlcnas by expioring tne gnlaxy. And name your Iollowersafter plus›lllends. N Watch Video ñ-*v- / ' l . . r. .-w4.. "'. s_.4.. _ . g Join the ngrcommunity Friends are bonblils in GodFinger. Visit lrionds' › , m " Follow us on Twitter rj Become a fan on Facebook
  28. 28. ,Villi . tililtä H Iulüw I itslvngtnügt | :li-guy . ; Ime * y, ' . . v _ k , EšFRIINTIERVILLEL
  29. 29. Mm. virtuaalisten tavaroiden liikevaihto peleissä 8 miljardia dollaria TALKS Tom Chatñeld: 7 ways games reward the brain Taxsroni 201 o. Fllmoo Jul 2010, Posted Nov 2010 : EJ: About this lallt Were brlnqlng garneplayinm moro aspects olour Ilves_ spendlnu mun! hours - and real money -ewplorlng vlmlnl wondslbr Irmgmary mamma. Why? As Tom Challleld shows. names are periecly runoa to dole out towards mat engage the brain and keep us duestlng for move. About Tom chatlleld 'tom chaüleld illlnlis nboutgarrvee - what we want from item. wrwtwe get imin them, and how we might uus our hard-Mud uusina for a gamers reward To manga lhe waywe Ieanr. Full olo and more Ilnkszi' E_NTRD__«P1Ll Whatbowltchnoxl 'IEDRMD IIIIIIIIIIIIIIIIIII | Jun uccgmgu; sumu, un main a › m. ) L mm N 18.29 m zoxiliPosraat-AMZOIO subtitles Available In: . , › v v ' “N” Inspirlng Ingamom Fasclm. .. Othortallts from 'Now on TEmoonI' PRQZ l. com
  30. 30. m Iwp suunsa mp1 I. nam FMH-nás a m: mm. Nor n, m; a m» vaan tank 150 . nm nccwa mu. »ms k» hän: emon. .. om w mm s Emmin: - ngn; :tamma LokaaüoPohjaiset palvelut I. COI'T1 ne voivat tarjota? Mitä lisäarvoa Tag-Along Marketing Iomesz waama By JOSHUA aausvsw Puhhsned Nwnmbov G, 2010 Everything is in place for location-based socinl networldng to be the [i nsocvmsnu hanhi; thing. Tui: mmpanšes mhzüdhg [hs plaüwn-ns, vmmxe g 1wmER capitalists am providing the cash and markan-s m eager to develop E, www E_ advmising. "M å Pmm Allumtiamisingamthepeople. @REFRMS
  31. 31. Mobiili/ /virtuaali tiimityö áäšwzez Im (l) s” ä E 2' å a E -2 ;5
  32. 32. t t . ACCDENT I IEYENTS i RESOCRCES i SCBSCKIEE ll-Frttimp . ... .. . . IOhlN uunista Fammpasswurdg Englishlen Fspañollauf Deutsch in Italiano I 'FX I in India technology revlew Access our daily news and blog posts, listen to audio PublishedbymT playlists, watch award-winning videos and more. BUSINESS sumun HOME CUMPIJTING WEB QOMMCNICATIONS annos' MATERJALS EIOMEDICINE BUSINESS MAGAZINE NEwsmnEns BUSlNJLSS Corporations Going Totally Wireless *ecmobgy M uhilre broarlbtlnrl scruirnrs (1 n! lueconiinr; Competitive : Liithfxerl data links › iuhich means bilsinesses should be able to cut their iuired connecrions. Get Technology Review's iPhone App Today 11125 DAY, r-: avrzamze 2_ : mu m' TnM SIIMDNITE Video services. such as Netflix. are heiping drive demand for more bandwidln Email Ami; pmm among both consumer: : and enierprises. Credit: Netilix › During the first wave of the wireless revoiution, businesses reaiized that being out of the olTIce didn't mean being out of action. L. Biackberries, iPhones, and 3G dongles for Iaplops iel businesspeople stay connected on the move. RELATED ARTICLES But the second wave, ushered in by the development of 4G mobile broadband, wiil take '"'""d““""”1 HW MGM” '5 VW' Emamñse” the mobile revolution indoors. Although consumer excitement over apps and smart phones is high, and has attracted much of the attention of the press, the enterprise will Making wireless “ke wimd
  33. 33. Online Backup Dropbox backs up your files online without you having to rhlnk about it. r' Web Access A copy of your files are smred on Dropboafs Secure Servers. This Icls you access rhcm Irom arry computer or mobile device. File Sharing Sharing files is simple. lt takes only a few clicks. 0 Shared folders allow several people to Collaborate on the same files. I See other peoplräs changes instantly. I Use your "Public" folder to link directly to files. I Control who has access to your shared folders. Kick people out and remove the shared files from their Computers in the process. I Automarically create shareahle online photo galleries out of regular folders. Mobile Device Access Security & Privacy A free application for IPhone, iPad. llaclrllcrry. and Android that Iets you access and manage your Dropbox on the go. Drnpbox uses military grade encrvptlon methods to both transfer and store your data. pRQZ i. com
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  35. 35. I' Wikit (esim. Confluence mm. projektinhallinnassa) t Google Docks I' Ning I" Remember the Milk, Huddle, Basecamp, Apollo -* Jokin muu 1000+ Vaihtoehdosta joka yrityksellä on käytössä
  36. 36. Ei kannata liikaa kiintyä yhteen palveluun, koska eri yrityksissä on käytössä erilaisia järjestelmiä. Silti olisi hyvä opetella perusteet muutamasta palvelusta, jolloin muidenkin oppiminen on tulevaisuudessa helpompaa.
  37. 37. Mitä tämä vaatii ihmisiltä?
  38. 38. Työnhaku
  39. 39. 226 comments FIÅV! Henkilökohtainen brändi tärkeä, koska työpaikat voivat vaihtua useinkin + verkostomainen yrittäjyys trendinä
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