Mashing up customers, users, product and business
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Mashing up customers, users, product and business

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Finding a product that people want to buy and use is common problem in software product development. ...

Finding a product that people want to buy and use is common problem in software product development.

I will present a “how-to” for achieving viable software product business by combining Customer Development, Lean Startup, Business Model Generation, User-Centered Design and Agile software development.

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Mashing up customers, users, product and business Mashing up customers, users, product and business Presentation Transcript

  • Mashing up customers, users, product and business Marko Taipale - Agile Saturday X ! Twitter: @markotaipale
  • Imagine…
  • Idea HELP! Mother of 2 3 years old being sick Magic Fairy in 15 mins
  • What would you do next?
  • Model
  • Find customer with hole Validate Develop plug concept Validate Build and sell plug Find more customers Sell more Refine plug Scale company
  • Fancier Model
  • Ideas Build Learn Data Product Measure Customer Discovery Customer Validation Pivot Customer Creation Company Building
  • .. in use
  • Idea HELP! Mother of 2 3 years old being sick Magic Fairy in 15 mins
  • Who has this problem?
  • Customer: Father / Mother Problem: Got to get to work
  • It is a guess, right?
  • How would you figure it out?
  • Would you buy this idea? Me Mother of 2
  • Would you buy this idea? Me Mother of 2 Imagine a scenario… Could you walk me trough what happens? ! Ok, what are the problems you face? What I am trying to find out?
  • What I found out.. • 15 min is not a problem, the following days are.. • I’d see that paying to solve this problem would be my employers responsibility • There is a free service … but they do not have any SLAs • Trust is the biggest emotional issue
  • PIVOT
  • Idea HELP! Mother of 2 3 years old being sick Let me pay this Employer Magic Fairy in 15 mins
  • Customer: Company User: Father/Mother Problem: Save money by taking care of sick kids
  • What I found out.. • 300+ hrs / family lost (in age of 27-45) • Customer acknowledges the problem .. and would pay if somebody would fix the problem
  • “Validating” that they have this problem
  • Customer-Problem fit Who is my customer? What is her problem?
  • What’s next?
  • From idea to solution
  • Do you want to buy this? Me Customer
  • Do you want to buy this? Me Customer You mentioned that you have these problems… ! Now we thought this very hard and came up a possible solutions, would you like to see it? ! What do you like, what do you do not like? (and why?) ! How would you like to have it? ! What are the things you could live out? ! When/would you be willing to test this out? ! How much would you be ready to invest into this? What I am trying to find out?
  • What’s next?
  • Minimum Viable Product ! = the thing we need to do to learn the most
  • Idea -> MVP
  • “Validating” that they need this solution for fixing the problem
  • Do you want to buy this? Me Customer
  • Do you want to buy this? Me Customer Would you like to run this test to see… ! If this fixes the problem, how much you pay for this? !
  • So what have we done so far..
  • Customer-Problem fit Who is my customer? What is her problem? Problem-Solution fit Does my solution fix the problem?
  • What would happen next?
  • Customer-Problem fit Who is my customer? What is her problem? Problem-Solution fit Does my solution fix the problem? Product-Market fit Is there a market for my product? Scale How can I grow the company?
  • The model
  • Idea Find customer candidates Build indepth customer understanding Capture problems Validate CustomerProblem fit Problemsolution fit Productmarket fit Scaling Choose problem Develop business model Develop everything Design solution concept Create new customers Build company Validate Refine product Design & build MVP Sell Validate Model of business and product development by Marko and Ari
  • How agile software development fits into this?
  • Idea CustomerProblem fit Problemsolution fit Productmarket fit Scaling Agile SW Dev Developing in slices Fast feedback Frequent delivery User metrics Coordination
  • Tools
  • Concept
  • Business model
  • Lean Canvas http://practicetrumpstheory.com/2010/08/businessmodelcanvas/!
  • Validation board Validation Lessons Learned
  • Model Customers CP fit Reality PS fit PM fit Hypos Assumptions Our understanding Riskiest ! assumption Success criteria Experiment Out of the building Results Validated Learnings
  • Summary • Idea -> Find the customer with the problem • Problem -> Figure out the solution, check with customers, use MVP to maximise learning, ask cash in “day 1” • Use simple tools to share and co-create • Iterate & validate
  • marko.taipale@gosei.fi +358-40-57-86-447 @markotaipale
  • Books