Lean Startup for AaltoES Summer of Startups

Lean startup
Marko Taipale – Huitale
Summer of Startups

I.What is a Startup?
II.Our story
III.Q&A

I.What is a (lean) Startup?

“Startup is a human institution creating a new product or service under conditions of extreme uncertainty.”
Eric Ries
It does not state size

Make the cycle as short as possible

” Where do I get the ideas to build?” what to build

“No plan survives first contact with the customers”
- Steven Blank

Customer Development
Customer
Discovery
Customer
Validation
Customer
Creation
Scale
Company

Customer
Discovery
Customer
Validation
Customer
Creation
Scale
Company
Hypotheses, experiments,
insights
Data,
feedback,
Insights
Agile
Product
Development

Problem Team
Customer
Discovery
Customer
Validation
Customer
Creation
Scale
Company
Hypotheses, experiments,
insights
Solution Team
Data,
feedback,
Insights
Agile
Product
Development

Iterating the business model
- The Pivot
Business
Model
Iteration
Strategy
Tactical
Agile
Product
Development
Customer
Development
Source: Ann Miura-Ko Maples Investments

“Should I do whatever my customers want me to do?”

Create product vision and validate it with customer development
Vision
= a boundary for her wishes

Is agile about delivering features
as fast as possible?

Nr 1 waste =
Unused features
Building a feature maybe the wrong answer
Who cares about velocity?
We can work on highest priority story – who cares?

It is not about how much but rather how little you can release
Minimum Viable Product

Find your Minimum Viable Product
It should make you feel embarrassed

“It's the things that are not there that we are most proud of"

II.Our story: www.nextdoor.fi

Why?
Who?
What?

120 man days / Beta
-70 functionalities
-50 User interface
(1. day = get some laptops)

30 000 visitors / month
>2 000 active users
>300open offer/request
3 days lead time

1/day release to production
24/7 monitoring
1/day backups
1/day biz reports
5 integrations

550+ acceptance tests
>80% test coverage
28 IE6 issues
2 bugs (in 3 years)

0 people in operations
0 testers
0 full-time developers
Production bug fix < 1h

Ok.. So how we do it?

Product
Queue
READY
MMFs
Themes
3
7
2
2d
2d
6d
15min
1min
2h

Product
Queue
READY
MMFs
Themes
3
7
2
2d
2d
6d
15min
1min
2h
From READY to DONE 6 days
Dev time: From NOT STARTED to DONE 8 days
DWT: (PQ size * Dev Time) / capacity = (7 * 8) / 2 = 28 days

Problem team
Solution team
Product
Queue
READY
MMFs
Themes
3
7
2
2d
2d
6d
15min
1min
2h
From READY to DONE 6 days
Dev time: From NOT STARTED to DONE 8 days
DWT: (PQ size * Dev Time) / capacity = (7 * 8) / 2 = 28 days

!
Problem team

Themes
(3)
Product
Queue
(7)
READY
(2)
In Progress
(2)
Done
TODO
Done
X
Y
Z
SMART
goals
MMF
Biz Value
Definition of READY
Definition of DONE
Updated metrics

PLAN!
Themes
(3)
Product
Queue
(7)
READY
(2)
In Progress
(2)
Done
TODO
Done
X
Y
Z
SMART
goals
MMF
Biz Value
Definition of READY
Definition of DONE
Updated metrics

Review!
Themes
(3)
Product
Queue
(7)
READY
(2)
In Progress
(2)
Done
TODO
Done
X
Y
Z
SMART
goals
MMF
Biz Value
Definition of READY
Definition of DONE
Updated metrics

Themes
(3)
Product
Queue
(7)
READY
(2)
In Progress
(2)
Done
TODO
Done
X
Y
Z
SMART
goals
MMF
Biz Value
Definition of READY
Definition of DONE
Updated metrics

Comments for service offers and requests
Owner: Marko
Size: S
5 days
QUEUE: 1.6.2010
DONE: 6.6.2010
READY: 3.6.2010
3 days

“Never doubt that a small group of thoughtful, committed people can
change the world
Indeed, it is the only thing that ever has”
- Margaret Mead

Marko Taipale
@markotaipale
huitale.blogspot.com
marko.taipale@huitale.com
I help companies to improve by
showing what I have done
how I have done it and
what I have learned about it.
I am a CTO of a lean startup

Photo credits
Flickr users
http://www.flickr.com/photos/kodomut/
http://www.flickr.com/photos/amagill/
http://www.flickr.com/photos/themarmot/
http://www.flickr.com/photos/unloveable/
http://www.flickr.com/photos/shapourbahrami/
http://www.flickr.com/photos/thatguyfromcchs0
http://www.flickr.com/photos/fxtreme/
http://www.flickr.com/photos/aussiegall
http://www.flickr.com/photos/lululemonathletica
http://www.flickr.com/photos/4yas
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http://www.flickr.com/photos/can3ro55o/
http://www.flickr.com/photos/jwdill/
http://www.flickr.com/photos/minidriver/
http://www.flickr.com/photos/donaldmacleod/
http://www.flickr.com/photos/jburgin/
http://www.flickr.com/photos/jmherrala/
http://www.flickr.com/photos/xurble

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Lean Startup for AaltoES Summer of Startups

by Marko Taipale

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