Visual BIO

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Visual BIO

  1. 1. September 14, 2008 Experience makes the difference. Annual Whistler Heli product testing. Mark R. Machado BIO Some background on me, I have We specialize in the design, The GRID, Inc. NEWPORT been in the action sports business development, and sourcing of BEACH, CA | Founder and for over 20 years and was the VP active sports products (apparel, President. 2005 to present. of Design and Merchandising at technical apparel, and Billabong USA from 1992 through accessories) and materials The Grid is a product design, 2004. Some years prior to that I including (and with a focus on) business development, and was a professional surfer. I sustainable materials and ethical sourcing company tied directly founded The Grid, Inc. in 2005. practices. I have an established into factories, and contracted with The Grid is a design development network of designers, artists, OEM customers. The Grid also and sourcing company based in material specialists, and designs and produces products of Newport Beach California. Some manufacturers that I collaborate its own that are available for of our clients are/or have been and partner with to achieve the licensing and marketed direct to Patagonia, Surftech, Giro, desired result of my client(s). We consumers. Advancing Volcom, Rusty, Rvca, Prana, Topo have mutual respect and interests sustainability in the products and Ranch, Matix, Mada, and others. at heart. processes we develop, and for our clients, is a primary focus. I am also a member of 1% for the Planet, SIMA, TED.com, as well as Lifetime Member of Surfrider Foundation and the Sierra Club. 1
  2. 2. Work Experience THE GRID VISUAL BIO September 14, 2008 BILLABONG IRVINE, CA | Vice President, Design & experience Merchandising: men’s & girls accessories, watches, noun outerwear, and wetsuits 1998-2004 practical contact with and observation of facts or events : he had already learned his lesson by painful experience | he spoke from experience. Department Director: Responsible for sales, gross • the knowledge or skill acquired by such means over a period of margin, product design, quality, and consistency, time, esp. that gained in a particular profession by someone at work : older men whose experience could be called upon | candidates with the insure calendar dates, department expense and necessary experience. overhead budgets, are met for all categories above. • an event or occurrence that leaves an impression on someone : Responsible for hiring and training designers, for the younger players it has been a learning experience. developers, and merchandiser teams to meet sales and market requirements. Responsible for a large volume of SKU development. Outerwear Division Manager: Design, Watch Division Manager: Launched global watch merchandising, sourcing, costing / gross margin, program beginning in 2001 to include: market retail price points, forecasting, sample production, research, conceptual development, line plan, and presentation. Complete knowledge of product sourcing, design management, price negotiation, development. Billabong Outerwear experienced costing/gross margin, forecasting, production and consistent sales growth punctuated by increased collateral implementation. Implemented functional margin every season during my tenure. development calendar for smooth and efficient product evolution from concept to consumer. BILLABONG COSTA MESA, CA | Director of Design Developed fixture program and packaging for retail & Merchandising: wetsuits/accessories 1991-1998 environment. Work closely with marketing to create and execute innovative product marketing strategies. Responsible for all aspects of design and SKU development of 12-18 mens’ styles, 25-30 girls’ merchandising: Lead designer, international and styles, two times per year. domestic sourcing, production, costing, BOM, price negotiations, and sales presentations. Men’s and Girls Accessory Division Manager (including boys, kids 4-7, and little girls): Vast PACIFIC SIERRA SCREEN PRINT, HMB, CA | Co- experience in the product categories of backpacks, Owner: full service screen print shop 1990-1992 handbags, luggage, headwear, and peripheral accessories. I have an acute understanding of the Responsible for silk-screen production and all business, a talent for design, and history of success business operations. with the Billabong brand. PACIFIC SIERRA SALES, HMB, CA | Co-Owner: Wetsuit Division Manager: Coordinated a global northern california sales group 1990-1992 wetsuit program to take advantage of economies of scale as well as delivering a consistent marketing Sales representative for Rip Curl, Rossignol message worldwide. Prior to that transition, Snowboards, World Jungle, No Fear, and Bubble responsible for all wetsuit and related product Gum. categories in total. zipper tilted 2 1/2” off of center Laser cut drain holes. Bar Tack 12 Patagonia Wetsuits 3 Reinforced with Melco (D) Tifco ratchet closure #ASL16A + ASLA??M Round Bar Tack 2 2 Zipper Stops Here 14-15cm 2mm #45 Tricot / Black SCS from top of collar Padded (inside), abrasion 4 4 Outer collar is glued blindstitched to Elasfort material. resistant material (outside) Elasfort PU Foam / breathable film Tilted / Waterproof shoulders 2 Riri Storm Back Zip. (G) EVA 2 Patagonia Extreme With Retractable Pull Cord (Hammerhead) 3 Layer Stretch? (Brushed for comfort) Note: I envision a slightly more fitted silhouette so stretch 4 White Water Zip Stopper UTS may be beneficial. 4 3 3 3 Layer Stretch? (Brushed for comfort) Paddling Concept 1 2 1 2 1 1 1 3 Layer (Brushed for comfort) 6 (A) #8 Riri Storm zipper 11” 3 mm #45 Mesh (inside) / PCR Tricot Gasket 6 5 7 7 (K) Lycra edge binding. (F) Zipper puller # PG05502-1 3 Layer Stretch Internal Gasket 6 so it does not “ride up” (Brushed for comfort) 8 Attached to arm hole and yoke (front and back). 8 11 11 14 Laser Cut Drain Holes Embossed Logo 2
  3. 3. THE GRID VISUAL BIO September 14, 2008 Conceptual Case Study: Giro A leader in helmets for snowboarding, Giro partnered with The Grid to conceptualize new ear pads, comfort liners, and goggle retainers for their snow product line. Borrowing inspiration from fashion, the results of the conceptual exorcise were dramatic. Molded EVA / TPR webbing vents Work Experience Cont. RIP CURL, SAN CLEMENTE, CA | Merchandise Manager: surfwear, wetsuits/accessories 1989-1990 Developed apparel line and designed complete wetsuit product group. O’NEILL INC., SANTA CRUZ, CA | Designer: sportswear and wetsuits 1987-1989 Design, sourcing, and sampling of imprinted sportswear. Designer / R&D on surfing wetsuit categories. O’NEILL SURF SHOP, SANTA CRUZ, CA | Retail Manager: 1987-1988 3
  4. 4. Skills, Awards THE GRID VISUAL BIO September 14, 2008 Billabong and Zipperless Wetsuit. Personality • Patent #’s: 5,630,229 and 5,768,703 Skills: • 1996 IDEA Bronze Award for • Business of design and employee excellence in leadership. Consumer • Practical product design and Products development. • Strategic vision and planning. • On display at • Budget management. SFMOMA exhibit • Product calendar and production “Icons: Magnets of process management. Meaning” March / April 1997 • Proficient in Microsoft Word, Excel, Adobe Illustrator, Pages, InDesign, Keynote and Photoshop, in Macintosh environment. I am passionate about: Family, Friends, Surfing, Snowboarding, and the Environment. Honors and Awards: • Two Utility Patents #5,630,229 and Ideas worth spreading: #5,768,703 on Billabong Zipperless Wetsuit design. A clean, healthy environment is a basic • IDSA Industrial Design Society of human right. Peace and prosperity as inseparable moral precepts. America IDEA96® Award: Zipperless Wetsuit. Published in Business Week Talk to me about: Magazine. • Work on exhibit in the SFMOMA. Icons: Ways and means of converting Magnets of Meaning March / April 1997. companies from conventional materials and processes to more sustainable • Other Patents Pending. products and processes. Presentations: SIMA Green Boot Camp: Sustainable Sourcing April 22, 2008 '96 W I N N E R Presented by Business Week Magazine 4
  5. 5. Case Study THE GRID VISUAL BIO September 14, 2008 Surftech The worlds largest and most progressive surfboard case study manufacturer Surftech partnered with The Grid to noun develop new product categories that complement 1 a process or record of research in which detailed consideration their core product line of Surfboards. Board Bags, is given to the development of a particular person, group, or Leashes, and Traction are the thrust of the new situation over a period of time. accessory product line. Together with marketing and 2 a particular instance of something used or analyzed in order to management, The Grid developed a unique line of illustrate a thesis or principle : airline deregulation provides a case product that offers improved functionality and study of the effects of the internal market. aesthetics relative to products that are currently in the market. Researching and employing new materials made design progression possible, and set Surftech apart from the competition. Double Boardbag 2 3 4mm Perforated Supratex Neoprene Panel 133.35 mm 5 1/4 in .65mm Hypalon / 420D Nylon / Hypalon 7 edge protector (4). #10 YKK Vislon Zipper (2 zip heads) PART NO. Nylon Edge Binding 5 0000000000 Nylon Edge Binding Nylon Edge Binding 6 Nylon Edge Binding Substrate material break Substrate material break so the bag can be folded into thirds so the bag can be folded into thirds 1 Note: Put 1” wide strip of bubble padding between stitch lines 4 5 Exterior Material 9.41 mm SHEET: Substrate Matl. 3/8 in Bubble Padding 1 ITEM PART NUMBER DESCRIPTION QTY. REV. 1 00000000000 Exterior Material 1: Camo Tarpee 1 3.0 2 00000000000 Exterior Material 2: 600D Poly / PU X!s2 Dobby 1 3 00000000000 4mm Perforated Supratex Neoprene: 1 3/8” Bubble Padding 4 00000000000 Trim: .65mm Hypalon / 420D nylon / Hypalon 1 5 00000000000 Nylon Edge Binding: 1 Interior Lining MAtl. 6 6 00000000000 Substrate Material: .025 PC Sheet 1 7 00000000000 Non-Skid 1 PRODUCT LINE 1614 Dorothy Lane Contains proprietary information Newport Beach, CA. 92660 belonging to The Grid, Inc. and SURFTECH 949.458.7019 or it!s client(s). Its receipt or info@thegridinc.com possession does not convey any rights to reproduce, UNLESS OTHERWISE SPECIFIED disclose its contents, or to DIMENSIONS ARE IN MILLIMETERS TITLE: manufacture, use or sell TOLERANCES ARE: anything it may describe. DECIMALS ANGLES DTBB Matl / Trim 1 X= ± 3 mm ±1! Reproduction, disclosure, or DWG. SIZE PART NO. X.X= ± 0.3 mm use without specific written authorization is strictly X.XX= ± 0.13 mm 0000000000 prohibited. SCALE: CAD FILE: SHEET: DO NOT SCALE DRAWING 1” = 1! ILLUSTRATOR CS2 1 OF 1 5
  6. 6. Case Study THE GRID VISUAL BIO September 14, 2008 Surftech The worlds largest and most progressive surfboard case study manufacturer Surftech partnered with The Grid to noun develop new product categories that complement 1 a process or record of research in which detailed consideration their core product line of Surfboards. Board Bags, is given to the development of a particular person, group, or Leashes, and Traction are the thrust of the new situation over a period of time. accessory product line. Together with marketing and 2 a particular instance of something used or analyzed in order to management, The Grid developed a unique line of illustrate a thesis or principle : airline deregulation provides a case product that offers improved functionality and study of the effects of the internal market. aesthetics relative to products that are currently in the market. Researching and employing new materials made design progression possible, and set Surftech apart from the competition. Surf Leash R 8.50 mm 30.00mm Ø5.00 mm 38.10 mm 3/8 in 1/4 in 1 1/2 in D 8.0 mm 3/8 in 38.10 mm 1 1/2 in 13.00 mm 17.00 mm 3/16” - 4.69 mm extruded urethane cord Reduce length to 50mm and tip to about 8mm Stainless Steel Swivel 5mm X 16mm SS grub screw 3/32’’ allen wrench A Ø 17.00 mm Note: Same size as FCS / Future Fin Key 5/8 in for convenient adjustability / replacement. C 17.00mm PART NO. 5/8 in Ø5.00 mm 1/4 in 1/4” - 5.5 mm extruded urethane cord 0000000000 Threaded hole A' cross section A 21.89 mm 7/8 in 2.00 mm 1/8 in B line art finished art A 4.00 mm 1/8 in hole 5/16” - 7.0 mm extruded urethane cord 63.34 mm 2 1/2 in 9.73 mm SHEET: 3/8 in 4.01 mm 1/8 in 5 13.76 mm 1/2 in REV. ITEM PART NUMBER DESCRIPTION QTY. 1.0 1 00000000000 Note: 1 2 00000000000 Note: 1 cross section A Contract color Note: iPaint or co-injected? B' 3 00000000000 Note: 1 B 4 00000000000 Note: 1 Clear urethane extruded cord w/ 5 00000000000 Note: 1 color key back to molded part 6 00000000000 Note: 1 for center color. PRODUCT LINE 1614 Dorothy Lane Contains proprietary information Newport Beach, CA. 92660 belonging to The Grid, Inc. and SURFTECH 949.458.7019 or it!s client(s). Its receipt or info@thegridinc.com possession does not convey any rights to reproduce, UNLESS OTHERWISE SPECIFIED disclose its contents, or to DIMENSIONS ARE IN MILLIMETERS TITLE: manufacture, use or sell TOLERANCES ARE: Debossed Surftech Logo anything it may describe. DECIMALS ANGLES Surf Leash Molded Parts / Swivel X= ± 3 mm ±1! Reproduction, disclosure, or DWG. SIZE PART NO. X.X= ± 0.3 mm use without specific written authorization is strictly X.XX= ± 0.13 mm 0000000000 prohibited. SCALE: CAD FILE: SHEET: DO NOT SCALE DRAWING 100% ILLUSTRATOR CS2 1 OF 1 6
  7. 7. Case Study THE GRID VISUAL BIO September 14, 2008 Surftech The worlds largest and most progressive surfboard case study manufacturer Surftech partnered with The Grid to noun develop new product categories that complement 1 a process or record of research in which detailed consideration their core product line of Surfboards. Board Bags, is given to the development of a particular person, group, or Leashes, and Traction are the thrust of the new situation over a period of time. accessory product line. Together with marketing and 2 a particular instance of something used or analyzed in order to management, The Grid developed a unique line of illustrate a thesis or principle : airline deregulation provides a case product that offers improved functionality and study of the effects of the internal market. aesthetics relative to products that are currently in the market. Researching and employing new materials made design progression possible, and set Surftech apart from the competition. Traction 296.36 mm 5.00 mm 11 5/8 in 1/4 in Max Thickness Note: Low(thinnest) points are 2mm 1 2 8.47 mm 3 3/8 in Arch support Note: Low (thinnest) points are 6mm 5 5 343.61 mm PART NO. 13 1/2 in 0000000000 Edges of arch support are tapered. 4 49.39 mm 2 in SHEET: 20.55 mm 3/4 in 1 REV. 127.00 mm ITEM PART NUMBER DESCRIPTION QTY. 5 in 1.0 1 00000000000 Top Sheet: 40-45 Shore Density 1 2 00000000000 Top Sheet: 50-55 Shore Density 1 Emboss Dot Pattern 3 00000000000 Top Sheet: 60-65 Shore Density 1 4 00000000000 Kick Tail: 30 Shore Density 1 5 00000000000 Arch Support insert: 30 Shore Density 1 6 00000000000 Note: 1 Cross Cut Diamond Pattern Contains proprietary information PRODUCT LINE 1614 Dorothy Lane Newport Beach, CA. 92660 belonging to The Grid, Inc. and SURFTECH 949.458.7019 or it!s client(s). Its receipt or info@thegridinc.com possession does not convey any rights to reproduce, UNLESS OTHERWISE SPECIFIED disclose its contents, or to DIMENSIONS ARE IN MILLIMETERS TITLE: manufacture, use or sell TOLERANCES ARE: anything it may describe. DECIMALS ANGLES Bone Yards | Plan Shape X= ± 3 mm ±1! Reproduction, disclosure, or DWG. SIZE PART NO. X.X= ± 0.3 mm use without specific written authorization is strictly X.XX= ± 0.13 mm 0000000000 prohibited. SCALE: CAD FILE: SHEET: DO NOT SCALE DRAWING 100% ILLUSTRATOR CS2 1 OF 1 7
  8. 8. Case Study THE GRID VISUAL BIO September 14, 2008 Arcade New comer on the case study Australia’s Gold Coast noun surf scene is Arcade. 1 a process or record of research in which detailed consideration Arcade’s mantra is “led is given to the development of a particular person, group, or by youth, back by situation over a period of time. experience”. Developing 2 a particular instance of something used or analyzed in order to a complete hard core illustrate a thesis or principle : airline deregulation provides a case line of high performance study of the effects of the internal market. accessories including traction, leashes, and fins, Arcade contracted the Grid as their exclusive design partner, together rethinking performance Traction and quality. Packaging Arcade Led by youth. Backed by knowledge. Arcade Led by youth. Backed by knowledge. Born on the gold coast of Australia, Arcade is a unique, innovative, and technical Born on the gold coast of Australia, Arcade is a unique, innovative, and technical line of hardware and accessories for surfing. line of hardware and accessories for surfing. Arcade traction pads are a direct result of user driven research and feedback. They might Arcade traction pads are a direct result of user driven research and feedback. They might not look like your average pad sets and that is because they are not. not look like your average pad sets and that is because they are not. TF - 1 is a 10 piece pad set that lets you customize your grip. Your choice, short or long pad with optional TF - 1 is a 10 piece pad set that lets you customize your grip. Your choice, short or long pad with optional raised toe hook(s) let you set up for regular or goofy, arch support, or full flat pad with power wedge kick tail. raised toe hook(s) let you set up for regular or goofy, arch support, or full flat pad with power wedge kick tail. Enjoy. Enjoy. Good on ya for choosing the Arcade Transformer Tailpad!! Flat pad Instructions Customize It: Flat pad TF -1 Apply It: TF -1 1. Remove all wax, dust, dirt etc from the surface of your board. 2. Before removing backing paper, place pad in desired position and mark out with a pencil. Flat Pad 3. Remove backing paper (try not to touch sticky area) and apply to marked area, pressing down firmly on all squares, to achieve maximum bond – especially around the edges. 4. Allow 24 hours before use for maximum adhesion. Recycle It: Return any unused TF1 parts to Arcade for a free sticker pack. Address: PO Box 802 Tweed Heads 2485, Australia www.arcade08.com Long Live Rock and Roll! Raised toe / heel Raised toe / heel ! part on edge of package part on edge of package Flat toe/ heel part Raised arch support on left side UPC UPC even with the flat insert. 22mm tail power wedge 8

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