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    Visual BIO Visual BIO Document Transcript

    • September 14, 2008 Experience makes the difference. Annual Whistler Heli product testing. Mark R. Machado BIO Some background on me, I have We specialize in the design, The GRID, Inc. NEWPORT been in the action sports business development, and sourcing of BEACH, CA | Founder and for over 20 years and was the VP active sports products (apparel, President. 2005 to present. of Design and Merchandising at technical apparel, and Billabong USA from 1992 through accessories) and materials The Grid is a product design, 2004. Some years prior to that I including (and with a focus on) business development, and was a professional surfer. I sustainable materials and ethical sourcing company tied directly founded The Grid, Inc. in 2005. practices. I have an established into factories, and contracted with The Grid is a design development network of designers, artists, OEM customers. The Grid also and sourcing company based in material specialists, and designs and produces products of Newport Beach California. Some manufacturers that I collaborate its own that are available for of our clients are/or have been and partner with to achieve the licensing and marketed direct to Patagonia, Surftech, Giro, desired result of my client(s). We consumers. Advancing Volcom, Rusty, Rvca, Prana, Topo have mutual respect and interests sustainability in the products and Ranch, Matix, Mada, and others. at heart. processes we develop, and for our clients, is a primary focus. I am also a member of 1% for the Planet, SIMA, TED.com, as well as Lifetime Member of Surfrider Foundation and the Sierra Club. 1
    • Work Experience THE GRID VISUAL BIO September 14, 2008 BILLABONG IRVINE, CA | Vice President, Design & experience Merchandising: men’s & girls accessories, watches, noun outerwear, and wetsuits 1998-2004 practical contact with and observation of facts or events : he had already learned his lesson by painful experience | he spoke from experience. Department Director: Responsible for sales, gross • the knowledge or skill acquired by such means over a period of margin, product design, quality, and consistency, time, esp. that gained in a particular profession by someone at work : older men whose experience could be called upon | candidates with the insure calendar dates, department expense and necessary experience. overhead budgets, are met for all categories above. • an event or occurrence that leaves an impression on someone : Responsible for hiring and training designers, for the younger players it has been a learning experience. developers, and merchandiser teams to meet sales and market requirements. Responsible for a large volume of SKU development. Outerwear Division Manager: Design, Watch Division Manager: Launched global watch merchandising, sourcing, costing / gross margin, program beginning in 2001 to include: market retail price points, forecasting, sample production, research, conceptual development, line plan, and presentation. Complete knowledge of product sourcing, design management, price negotiation, development. Billabong Outerwear experienced costing/gross margin, forecasting, production and consistent sales growth punctuated by increased collateral implementation. Implemented functional margin every season during my tenure. development calendar for smooth and efficient product evolution from concept to consumer. BILLABONG COSTA MESA, CA | Director of Design Developed fixture program and packaging for retail & Merchandising: wetsuits/accessories 1991-1998 environment. Work closely with marketing to create and execute innovative product marketing strategies. Responsible for all aspects of design and SKU development of 12-18 mens’ styles, 25-30 girls’ merchandising: Lead designer, international and styles, two times per year. domestic sourcing, production, costing, BOM, price negotiations, and sales presentations. Men’s and Girls Accessory Division Manager (including boys, kids 4-7, and little girls): Vast PACIFIC SIERRA SCREEN PRINT, HMB, CA | Co- experience in the product categories of backpacks, Owner: full service screen print shop 1990-1992 handbags, luggage, headwear, and peripheral accessories. I have an acute understanding of the Responsible for silk-screen production and all business, a talent for design, and history of success business operations. with the Billabong brand. PACIFIC SIERRA SALES, HMB, CA | Co-Owner: Wetsuit Division Manager: Coordinated a global northern california sales group 1990-1992 wetsuit program to take advantage of economies of scale as well as delivering a consistent marketing Sales representative for Rip Curl, Rossignol message worldwide. Prior to that transition, Snowboards, World Jungle, No Fear, and Bubble responsible for all wetsuit and related product Gum. categories in total. zipper tilted 2 1/2” off of center Laser cut drain holes. Bar Tack 12 Patagonia Wetsuits 3 Reinforced with Melco (D) Tifco ratchet closure #ASL16A + ASLA??M Round Bar Tack 2 2 Zipper Stops Here 14-15cm 2mm #45 Tricot / Black SCS from top of collar Padded (inside), abrasion 4 4 Outer collar is glued blindstitched to Elasfort material. resistant material (outside) Elasfort PU Foam / breathable film Tilted / Waterproof shoulders 2 Riri Storm Back Zip. (G) EVA 2 Patagonia Extreme With Retractable Pull Cord (Hammerhead) 3 Layer Stretch? (Brushed for comfort) Note: I envision a slightly more fitted silhouette so stretch 4 White Water Zip Stopper UTS may be beneficial. 4 3 3 3 Layer Stretch? (Brushed for comfort) Paddling Concept 1 2 1 2 1 1 1 3 Layer (Brushed for comfort) 6 (A) #8 Riri Storm zipper 11” 3 mm #45 Mesh (inside) / PCR Tricot Gasket 6 5 7 7 (K) Lycra edge binding. (F) Zipper puller # PG05502-1 3 Layer Stretch Internal Gasket 6 so it does not “ride up” (Brushed for comfort) 8 Attached to arm hole and yoke (front and back). 8 11 11 14 Laser Cut Drain Holes Embossed Logo 2
    • THE GRID VISUAL BIO September 14, 2008 Conceptual Case Study: Giro A leader in helmets for snowboarding, Giro partnered with The Grid to conceptualize new ear pads, comfort liners, and goggle retainers for their snow product line. Borrowing inspiration from fashion, the results of the conceptual exorcise were dramatic. Molded EVA / TPR webbing vents Work Experience Cont. RIP CURL, SAN CLEMENTE, CA | Merchandise Manager: surfwear, wetsuits/accessories 1989-1990 Developed apparel line and designed complete wetsuit product group. O’NEILL INC., SANTA CRUZ, CA | Designer: sportswear and wetsuits 1987-1989 Design, sourcing, and sampling of imprinted sportswear. Designer / R&D on surfing wetsuit categories. O’NEILL SURF SHOP, SANTA CRUZ, CA | Retail Manager: 1987-1988 3
    • Skills, Awards THE GRID VISUAL BIO September 14, 2008 Billabong and Zipperless Wetsuit. Personality • Patent #’s: 5,630,229 and 5,768,703 Skills: • 1996 IDEA Bronze Award for • Business of design and employee excellence in leadership. Consumer • Practical product design and Products development. • Strategic vision and planning. • On display at • Budget management. SFMOMA exhibit • Product calendar and production “Icons: Magnets of process management. Meaning” March / April 1997 • Proficient in Microsoft Word, Excel, Adobe Illustrator, Pages, InDesign, Keynote and Photoshop, in Macintosh environment. I am passionate about: Family, Friends, Surfing, Snowboarding, and the Environment. Honors and Awards: • Two Utility Patents #5,630,229 and Ideas worth spreading: #5,768,703 on Billabong Zipperless Wetsuit design. A clean, healthy environment is a basic • IDSA Industrial Design Society of human right. Peace and prosperity as inseparable moral precepts. America IDEA96® Award: Zipperless Wetsuit. Published in Business Week Talk to me about: Magazine. • Work on exhibit in the SFMOMA. Icons: Ways and means of converting Magnets of Meaning March / April 1997. companies from conventional materials and processes to more sustainable • Other Patents Pending. products and processes. Presentations: SIMA Green Boot Camp: Sustainable Sourcing April 22, 2008 '96 W I N N E R Presented by Business Week Magazine 4
    • Case Study THE GRID VISUAL BIO September 14, 2008 Surftech The worlds largest and most progressive surfboard case study manufacturer Surftech partnered with The Grid to noun develop new product categories that complement 1 a process or record of research in which detailed consideration their core product line of Surfboards. Board Bags, is given to the development of a particular person, group, or Leashes, and Traction are the thrust of the new situation over a period of time. accessory product line. Together with marketing and 2 a particular instance of something used or analyzed in order to management, The Grid developed a unique line of illustrate a thesis or principle : airline deregulation provides a case product that offers improved functionality and study of the effects of the internal market. aesthetics relative to products that are currently in the market. Researching and employing new materials made design progression possible, and set Surftech apart from the competition. Double Boardbag 2 3 4mm Perforated Supratex Neoprene Panel 133.35 mm 5 1/4 in .65mm Hypalon / 420D Nylon / Hypalon 7 edge protector (4). #10 YKK Vislon Zipper (2 zip heads) PART NO. Nylon Edge Binding 5 0000000000 Nylon Edge Binding Nylon Edge Binding 6 Nylon Edge Binding Substrate material break Substrate material break so the bag can be folded into thirds so the bag can be folded into thirds 1 Note: Put 1” wide strip of bubble padding between stitch lines 4 5 Exterior Material 9.41 mm SHEET: Substrate Matl. 3/8 in Bubble Padding 1 ITEM PART NUMBER DESCRIPTION QTY. REV. 1 00000000000 Exterior Material 1: Camo Tarpee 1 3.0 2 00000000000 Exterior Material 2: 600D Poly / PU X!s2 Dobby 1 3 00000000000 4mm Perforated Supratex Neoprene: 1 3/8” Bubble Padding 4 00000000000 Trim: .65mm Hypalon / 420D nylon / Hypalon 1 5 00000000000 Nylon Edge Binding: 1 Interior Lining MAtl. 6 6 00000000000 Substrate Material: .025 PC Sheet 1 7 00000000000 Non-Skid 1 PRODUCT LINE 1614 Dorothy Lane Contains proprietary information Newport Beach, CA. 92660 belonging to The Grid, Inc. and SURFTECH 949.458.7019 or it!s client(s). Its receipt or info@thegridinc.com possession does not convey any rights to reproduce, UNLESS OTHERWISE SPECIFIED disclose its contents, or to DIMENSIONS ARE IN MILLIMETERS TITLE: manufacture, use or sell TOLERANCES ARE: anything it may describe. DECIMALS ANGLES DTBB Matl / Trim 1 X= ± 3 mm ±1! Reproduction, disclosure, or DWG. SIZE PART NO. X.X= ± 0.3 mm use without specific written authorization is strictly X.XX= ± 0.13 mm 0000000000 prohibited. SCALE: CAD FILE: SHEET: DO NOT SCALE DRAWING 1” = 1! ILLUSTRATOR CS2 1 OF 1 5
    • Case Study THE GRID VISUAL BIO September 14, 2008 Surftech The worlds largest and most progressive surfboard case study manufacturer Surftech partnered with The Grid to noun develop new product categories that complement 1 a process or record of research in which detailed consideration their core product line of Surfboards. Board Bags, is given to the development of a particular person, group, or Leashes, and Traction are the thrust of the new situation over a period of time. accessory product line. Together with marketing and 2 a particular instance of something used or analyzed in order to management, The Grid developed a unique line of illustrate a thesis or principle : airline deregulation provides a case product that offers improved functionality and study of the effects of the internal market. aesthetics relative to products that are currently in the market. Researching and employing new materials made design progression possible, and set Surftech apart from the competition. Surf Leash R 8.50 mm 30.00mm Ø5.00 mm 38.10 mm 3/8 in 1/4 in 1 1/2 in D 8.0 mm 3/8 in 38.10 mm 1 1/2 in 13.00 mm 17.00 mm 3/16” - 4.69 mm extruded urethane cord Reduce length to 50mm and tip to about 8mm Stainless Steel Swivel 5mm X 16mm SS grub screw 3/32’’ allen wrench A Ø 17.00 mm Note: Same size as FCS / Future Fin Key 5/8 in for convenient adjustability / replacement. C 17.00mm PART NO. 5/8 in Ø5.00 mm 1/4 in 1/4” - 5.5 mm extruded urethane cord 0000000000 Threaded hole A' cross section A 21.89 mm 7/8 in 2.00 mm 1/8 in B line art finished art A 4.00 mm 1/8 in hole 5/16” - 7.0 mm extruded urethane cord 63.34 mm 2 1/2 in 9.73 mm SHEET: 3/8 in 4.01 mm 1/8 in 5 13.76 mm 1/2 in REV. ITEM PART NUMBER DESCRIPTION QTY. 1.0 1 00000000000 Note: 1 2 00000000000 Note: 1 cross section A Contract color Note: iPaint or co-injected? B' 3 00000000000 Note: 1 B 4 00000000000 Note: 1 Clear urethane extruded cord w/ 5 00000000000 Note: 1 color key back to molded part 6 00000000000 Note: 1 for center color. PRODUCT LINE 1614 Dorothy Lane Contains proprietary information Newport Beach, CA. 92660 belonging to The Grid, Inc. and SURFTECH 949.458.7019 or it!s client(s). Its receipt or info@thegridinc.com possession does not convey any rights to reproduce, UNLESS OTHERWISE SPECIFIED disclose its contents, or to DIMENSIONS ARE IN MILLIMETERS TITLE: manufacture, use or sell TOLERANCES ARE: Debossed Surftech Logo anything it may describe. DECIMALS ANGLES Surf Leash Molded Parts / Swivel X= ± 3 mm ±1! Reproduction, disclosure, or DWG. SIZE PART NO. X.X= ± 0.3 mm use without specific written authorization is strictly X.XX= ± 0.13 mm 0000000000 prohibited. SCALE: CAD FILE: SHEET: DO NOT SCALE DRAWING 100% ILLUSTRATOR CS2 1 OF 1 6
    • Case Study THE GRID VISUAL BIO September 14, 2008 Surftech The worlds largest and most progressive surfboard case study manufacturer Surftech partnered with The Grid to noun develop new product categories that complement 1 a process or record of research in which detailed consideration their core product line of Surfboards. Board Bags, is given to the development of a particular person, group, or Leashes, and Traction are the thrust of the new situation over a period of time. accessory product line. Together with marketing and 2 a particular instance of something used or analyzed in order to management, The Grid developed a unique line of illustrate a thesis or principle : airline deregulation provides a case product that offers improved functionality and study of the effects of the internal market. aesthetics relative to products that are currently in the market. Researching and employing new materials made design progression possible, and set Surftech apart from the competition. Traction 296.36 mm 5.00 mm 11 5/8 in 1/4 in Max Thickness Note: Low(thinnest) points are 2mm 1 2 8.47 mm 3 3/8 in Arch support Note: Low (thinnest) points are 6mm 5 5 343.61 mm PART NO. 13 1/2 in 0000000000 Edges of arch support are tapered. 4 49.39 mm 2 in SHEET: 20.55 mm 3/4 in 1 REV. 127.00 mm ITEM PART NUMBER DESCRIPTION QTY. 5 in 1.0 1 00000000000 Top Sheet: 40-45 Shore Density 1 2 00000000000 Top Sheet: 50-55 Shore Density 1 Emboss Dot Pattern 3 00000000000 Top Sheet: 60-65 Shore Density 1 4 00000000000 Kick Tail: 30 Shore Density 1 5 00000000000 Arch Support insert: 30 Shore Density 1 6 00000000000 Note: 1 Cross Cut Diamond Pattern Contains proprietary information PRODUCT LINE 1614 Dorothy Lane Newport Beach, CA. 92660 belonging to The Grid, Inc. and SURFTECH 949.458.7019 or it!s client(s). Its receipt or info@thegridinc.com possession does not convey any rights to reproduce, UNLESS OTHERWISE SPECIFIED disclose its contents, or to DIMENSIONS ARE IN MILLIMETERS TITLE: manufacture, use or sell TOLERANCES ARE: anything it may describe. DECIMALS ANGLES Bone Yards | Plan Shape X= ± 3 mm ±1! Reproduction, disclosure, or DWG. SIZE PART NO. X.X= ± 0.3 mm use without specific written authorization is strictly X.XX= ± 0.13 mm 0000000000 prohibited. SCALE: CAD FILE: SHEET: DO NOT SCALE DRAWING 100% ILLUSTRATOR CS2 1 OF 1 7
    • Case Study THE GRID VISUAL BIO September 14, 2008 Arcade New comer on the case study Australia’s Gold Coast noun surf scene is Arcade. 1 a process or record of research in which detailed consideration Arcade’s mantra is “led is given to the development of a particular person, group, or by youth, back by situation over a period of time. experience”. Developing 2 a particular instance of something used or analyzed in order to a complete hard core illustrate a thesis or principle : airline deregulation provides a case line of high performance study of the effects of the internal market. accessories including traction, leashes, and fins, Arcade contracted the Grid as their exclusive design partner, together rethinking performance Traction and quality. Packaging Arcade Led by youth. Backed by knowledge. Arcade Led by youth. Backed by knowledge. Born on the gold coast of Australia, Arcade is a unique, innovative, and technical Born on the gold coast of Australia, Arcade is a unique, innovative, and technical line of hardware and accessories for surfing. line of hardware and accessories for surfing. Arcade traction pads are a direct result of user driven research and feedback. They might Arcade traction pads are a direct result of user driven research and feedback. They might not look like your average pad sets and that is because they are not. not look like your average pad sets and that is because they are not. TF - 1 is a 10 piece pad set that lets you customize your grip. Your choice, short or long pad with optional TF - 1 is a 10 piece pad set that lets you customize your grip. Your choice, short or long pad with optional raised toe hook(s) let you set up for regular or goofy, arch support, or full flat pad with power wedge kick tail. raised toe hook(s) let you set up for regular or goofy, arch support, or full flat pad with power wedge kick tail. Enjoy. Enjoy. Good on ya for choosing the Arcade Transformer Tailpad!! Flat pad Instructions Customize It: Flat pad TF -1 Apply It: TF -1 1. Remove all wax, dust, dirt etc from the surface of your board. 2. Before removing backing paper, place pad in desired position and mark out with a pencil. Flat Pad 3. Remove backing paper (try not to touch sticky area) and apply to marked area, pressing down firmly on all squares, to achieve maximum bond – especially around the edges. 4. Allow 24 hours before use for maximum adhesion. Recycle It: Return any unused TF1 parts to Arcade for a free sticker pack. Address: PO Box 802 Tweed Heads 2485, Australia www.arcade08.com Long Live Rock and Roll! Raised toe / heel Raised toe / heel ! part on edge of package part on edge of package Flat toe/ heel part Raised arch support on left side UPC UPC even with the flat insert. 22mm tail power wedge 8
    • Case Study THE GRID VISUAL BIO September 14, 2008 Arcade New comer on the case study Australia’s Gold Coast noun surf scene is Arcade. 1 a process or record of research in which detailed consideration Arcade’s mantra is “led is given to the development of a particular person, group, or by youth, back by situation over a period of time. experience”. Developing 2 a particular instance of something used or analyzed in order to a complete hard core illustrate a thesis or principle : airline deregulation provides a case line of high performance study of the effects of the internal market. accessories including traction, leashes, and fins, Arcade contracted the Grid as their exclusive design partner, together rethinking performance Surf Leash and quality. 5mm X 16mm SS grub screw 3/32’’ allen wrench Note: Same size as FCS / Future Fin Key Shown open for convenient adjustability / replacement. Contrast Bar Tack Contrast Bar Tack Aplix loop #200 Die Cut Piece Fold tip and bar tach to make pull tab Shown closed TPR molded part Contrast Bar Tack Finished part Aplix #224 Velcro Hook Webbing fingerloop Nylon Webbing 2mm neoprene 2 pieces overlocked together. Contrast Bar Tack Velcro loop 2mm neoprene 2 pieces overlocked together. Debossed Arcade Logo Stainless Steel Swivel (2) Debossed Arcade Logo Raised rubber label 3 Diamond shaped ports 3 Diamond shaped ports Urethane Cord (Black) 4mm nylon cord / 14” length Standard Rail Saver 3-fold Velcro sandwich type” closure 5mm X 16mm SS grub screw 3/32’’ allen wrench Note: Same size as FCS / Future Fin Key for convenient adjustability / replacement. 9
    • Case Study THE GRID VISUAL BIO September 14, 2008 Patagonia For Patagonia’s foray into the surfing case study wetsuit market, Patagonia hired The Grid to noun consult and help develop a unique product 1 a process or record of research in which detailed consideration line. Together with their in-house materials is given to the development of a particular person, group, or experts, team riders, and senior product situation over a period of time. managers, Patagonia has entered the market with exceptional product that holds 2 a particular instance of something used or analyzed in order to true to the values and vision of Patagonia to illustrate a thesis or principle : airline deregulation provides a case create higher quality, more sustainable study of the effects of the internal market. product. Wetsuits 10
    • Case Study | Concept 2 THE GRID VISUAL BIO September 14, 2008 Patagonia Patagonia is recognized as a leader in case study performance. They partnered with The Grid noun to explore the boundaries of performance in 1 a process or record of research in which detailed consideration extreme white water products. Below is a is given to the development of a particular person, group, or concept borrowing technology from Boa situation over a period of time. with elastic cables to create a product that can hold up to the most demanding athletes 2 a particular instance of something used or analyzed in order to in their quest to conquer the heaviest water illustrate a thesis or principle : airline deregulation provides a case on earth. study of the effects of the internal market. Extreme White Water 11
    • Case Study THE GRID VISUAL BIO September 14, 2008 Rusty Rusty’s commitment to sustainable product case study led them to The Grid. We have developed a noun complete range of boardshorts and rash 1 a process or record of research in which detailed consideration guards (Trash Guards). Rusty is focused on is given to the development of a particular person, group, or converting product categories through a situation over a period of time. calculated roll out of product beginning with boardshorts. Fabric development and 2 a particular instance of something used or analyzed in order to sourcing are the key’s to the successful illustrate a thesis or principle : airline deregulation provides a case launch of their “Global Cooling” campaign to study of the effects of the internal market. be responsible stewards of the environment. Both high performance 4-way- stretch fabrics as well as more traditional and price sensitive fabrics make up the collection. Global Cooling GLOBAL COOLING FPO E TYL LIFES E COSTR ETC H FPO PRODUCT E N V I R O N M E N TA L FA C T S ECOSTRETCH ABSOLUTELY PERFORMANCE BASED ECOSTRETCH BOARDSHORTS FEATURE: FPO IN-HOUSE FPO LIFESTYLE PRODUCT SHOT? OR CAD HERE 12
    • Presentations THE GRID VISUAL BIO September 14, 2008 April 22, 2008 presentation to SIMA at the SIMA Green Boot S U S T A I N A B I L I T Y Camp in sustainable sourcing. This presentation was focused The Grid, Inc. on Organic Cotton and a SIMA GREEN BOOT CAMP secondary focus on PETE and SOURCING | MANUFACTURING | COMPLIANCE | DILIGENCE Recycled Polyester. April 22, 2008 Dana Point, CA. Dana Point, Ca. http://business.transworld.net/ 2008/04/11/sima-green-boot-camp-date- Making cents of it all. Green is the new green... or is it? Everyone wants to do the right thing, unless it requires giving up precious margin points to do so. This presentation is geared towards illustrating the financial viability, as well as moral obligation of doing the right thing. As members of the Surf Industry Manufactures Association (SIMA) we are all bound by the same market conditions and have built the business model around conventional means and sourcing. This architecture does not allow for increased cost of goods, and in-fact, lowering the cost of goods has been the focus of every senior merchandiser and production manager in the business. Conversely, we, the surf / snow / skate business have built our house on natures most compelling and precious re- sources in direct opposition of pollution and global climate issues. I can’t think of a more clear call to action. 1 6 1 4 D o r o t h y L a n e N e w p o r t B e a c h , C A 9 2 6 6 0 • t e l e p h o n e : 9 4 9 . 5 4 8 . 7 0 1 9 • w w w. t h e g r i d i n c . c o m ALISO VIEJO, Calif. (April 11, 2008) – After the Session 2: Green Products Sourcing – A lesson in the overwhelmingly successful launch of SIMA Business Boot resources, pitfalls, and procedures in developing a green line. Camp this past February, SIMA is doing it again but this time Speaker: Mark Machado / The Grid Inc. with a new environmentally-focused twist – SIMA Green Boot Camp. The date of the event is set for Earth Day, Tuesday, Session 3: Reducing Your Carbon Emissions – Helpful tips in April 22, 2008, and will be held at the Ocean Institute in Dana reducing your company’s carbon footprint on the environment. Point, Calif. The deadline to sign up is Tuesday, April 15. Speaker: Roian Atwood / Sole Technology “I can’t think of a more fitting time than Earth Day 2008 to The cost of the event is $50 per person. For registration discuss what our ocean-based industry can do to save the materials and more information, please contact Travis environment,” said Dick Baker, president of SIMA. “So many Wilkerson, SIMA Membership Director at travis@sima.com or people in our industry want their company to be 949.366.1164 x 3. For all press inquiries please contact Mandy environmentally friendly but don’t know how to develop a cost Johnson at mandy@sima.com or 949.366.1164 x 7. effective and realistic plan to become a ‘green’ company. This Boot Camp will be a great resource to help companies either begin or progress on an environmentally focused track.” The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit SIMA Green Boot Camp will be a half-day event from noon – organization that serves to promote awareness of the surf 4:00 p.m and is the third in a series of educational seminars to industry and participation in the sport of surfing through public be held regularly throughout the year. The goal of SIMA Boot relations efforts and a variety of services, educational Camps is to reach a variety of employees and departments programs and research. In addition, SIMA actively supports within SIMA member companies and provide valuable tips and oceanic environmental efforts through its 501(c)(3) charitable tools to help them improve daily business operations. Future environmental foundation, the SIMA Environmental Fund. In seminar topics will change from Boot Camp to Boot Camp. the past 18 years, SIMA’s Environmental Fund has raised more than $4 million for environmental groups seeking to The topics and speakers featured in SIMA Green Boot Camp protect the world’s oceans, beaches and waves. The SIMA are: Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit Session 1: Strategizing for Your Company to Go Green – A organizations whose efforts are focused on improving the how-to in taking steps to become an environmentally- quality of life, health and/or welfare of people. conscious company. Speaker: Bob Kloepfer / ERM (Environmental Resource Management) 13