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Social media for high technology
Social media for high technology
Social media for high technology
Social media for high technology
Social media for high technology
Social media for high technology
Social media for high technology
Social media for high technology
Social media for high technology
Social media for high technology
Social media for high technology
Social media for high technology
Social media for high technology
Social media for high technology
Social media for high technology
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Social media for high technology

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Business' use of social media is increasing exponentially. However, high tech businesses are behind the curve. Should your high tech company use social media marketing? We have compiled data from …

Business' use of social media is increasing exponentially. However, high tech businesses are behind the curve. Should your high tech company use social media marketing? We have compiled data from numerous sources to help you make the choice. If you want to download this presentation, visit http://www.markonix.com/Download.aspx.

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  • 1. Social Media for High TechnologyBusinessesData Compiled by Markonix, LLC
  • 2. The Social Media Mess! Source: Tom Cuniff© 2011 Markonix CONFIDENTIAL - Do NOT Distribute www.markonix.com
  • 3. Information Sources for EEs Source: EE Times Blogs and Social Media Use Increasing © 2011 Markonix CONFIDENTIAL - Do NOT Distribute www.markonix.com
  • 4. Methods Used to Keep Up to DateUsing white papers/ webinarsfor a pull campaign Source: EE Times © 2011 Markonix CONFIDENTIAL - Do NOT Distribute www.markonix.com
  • 5. Time Spent On Various Activities Q16. Approximately what percentage of your time in a typical work week do you spend on the following activities? 2011 0-5% 6-10% 11-15% 16-20% 21-25% 26-30% 31%+In telephone conversations 45/45/45 25/27/25 13/13/13 9/8/9 3/3/3 2/2/2 3/3/3Sending/responding to email 11/10/12 26/25/27 18/17/18 18/18/18 11/13/10 7/7/8 8/10/7Conducting Internet searches 19/18/20 30/29/31 19/18/19 15/17/15 7/7/6 5/5/5 5/7/4Engaged in social media 88/80/92 5/8/4 2/4/1 2/3/1 1/1/1 1/1/0 1/2/0(Twitter, LinkedIn, Facebook)Attending meetings 23/17/26 24/26/24 15/18/14 14/14/14 8/9/8 8/9/8 7/7/7 Percentages in the table above are shown in the following order: Overall / Less than 45 Years Old / 45 Years and Older. Social Media is now counted in activities at work Source: Hearst Electronic Products © 2011 Markonix CONFIDENTIAL - Do NOT Distribute www.markonix.com
  • 6. Time Spent On Social Media Q17. As it relates to social media, how much time in a typical week do you specifically spend for work on the following? 2011 None 1-14 min 15-29 min 30-59 min 1-2 hours 3-5 hours 6-10 hours 11+ hoursTwitter 89/81/92 8/12/5 2/3/1 1/1/1 1/1/1 0/0/0 0/0/0 0/0/0LinkedIn 57/55/58 30/31/29 6/7/6 4/4/5 1/2/1 1/1/0 0/0/0 0/0/0Tumbler 96/92/98 2/4/1 1/2/0 1/1/0 0/0/0 0/0/0 0/0/0 0/0/0Facebook 65/54/70 18/21/16 6/6/6 5/7/4 4/6/2 2/3/1 0/1/0 1/2/0Other 90/90/90 3/5/2 2/2/2 2/1/2 1/1/1 1/1/1 1/0/1 1/1/1 Percentages in the table above are shown in the following order: Overall / Less than 45 Years Old / 45 Years and Older. Source: Hearst Electronic Products © 2011 Markonix CONFIDENTIAL - Do NOT Distribute www.markonix.com
  • 7. Value of Information Sources Q15. How valuable to you in your day-to-day work are the following sources of information?Source: Hearst Electronic Products 2011 Very High Value Considerable Slight Value No Value Value Trade shows and conferences, in-person 20/27/17 36/37/36 28/23/31 15/13/16 Product Reviews 15/21/13 52/49/53 29/27/30 4/3/4 Magazine Articles 14/13/15 57/52/59 26/30/24 3/4/2 Web Seminars/Webinars 11/14/9 35/36/34 39/37/39 16/12/18 Forums 9/14/7 30/37/26 38/34/40 24/15/27 Video 8/14/5 25/29/23 43/42/44 23/15/27 Trade shows and conferences, virtual 7/13/5 25/26/24 43/39/45 25/22/26 E-Newsletters Increasing Value of 6/8/5 34/31/36 48/48/47 12/13/11 Magazine Advertisements Social Media 5/4/5 25/20/27 57/56/57 14/20/11 Direct Mail 4/7/3 16/19/15 52/48/54 28/27/28 Blogs 4/8/2 14/20/11 37/39/36 45/33/50 Social Media 3/6/1 8/13/6 28/33/25 61/47/68 Percentages in the table above are shown in the following order: Overall / Less than 45 Years Old / 45 Years and Older. © 2011 Markonix CONFIDENTIAL - Do NOT Distribute www.markonix.com
  • 8. Engineers and Social Media Source: Napier, UK FB and LinkedIn most popular• 54% Engineers and 59% Managers agree social media is useful within a Business environment• 9% can’t decide© 2011 Markonix CONFIDENTIAL - Do NOT Distribute www.markonix.com
  • 9. Engineers & Twitter Source: EE Times© 2011 Markonix CONFIDENTIAL - Do NOT Distribute www.markonix.com
  • 10. B2B Leads from Social Media• Wikipedia offers best leads• Twitter second best• LinkedIn the worst Source: Leadformix © 2011 Markonix CONFIDENTIAL - Do NOT Distribute www.markonix.com
  • 11. Social Media B2B Marketing Trends Use of manages pages on Social Media Channels widespread Source: Marketing Sherpa © 2011 Markonix CONFIDENTIAL - Do NOT Distribute www.markonix.com
  • 12. Conclusions• Social Media is starting to factor in as a communication channel – LinkedIn is the most used • Better channel for HR than Products – Facebook the second – Wikipedia is a hidden gem • Very trusted due to its nature• Social Media can replace other more expensive channels – Engineers look for knowledge – Most certainly is not a PR channel © 2011 Markonix CONFIDENTIAL - Do NOT Distribute www.markonix.com
  • 13. Effective Social Media Strategies• Push vs. Pull • Social media is a set of tools – Start slow – No need to use all at the • Don’t flood the channel same time • Draw engineers to your • Engage with active users social network – Get a feel for community – A pull campaign more expectations effective – Avoid Spin • Search engines • LinkedIn Group/Quora • Industry publications • Blogs • Word of mouth (FB likes) © 2011 Markonix CONFIDENTIAL - Do NOT Distribute www.markonix.com
  • 14. Implementing Social MediaSocial Media Sites News / Articles Product / Tech Social Media Plugin Blog CMS Campaign Main Website Audience Data Mining & Analytics Leads © 2011 Markonix CONFIDENTIAL - Do NOT Distribute www.markonix.com
  • 15. THANK YOU© 2011 Markonix CONFIDENTIAL - Do NOT Distribute www.markonix.com

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