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Marko Heijnen

Rocking a WordPress Network   WordCamp NYC 2012
Marko Heijnen

• WordPress and mobile
  "developer"


• Working with WordPress for six
  years


• WordPress contributor of 3.0,
  3.3 and 3.4


• Founder of WP Rockstars
My first non-dev talk
So i do hope you will enjoy this talk
What is a network

• It's like WordPress.com


• One WordPress installation with
  multiple sites


• Control all sites from the
  network admin


• Easy to update itself, themes
  and plugins
Will default 
plugins work?

• First answer will be yes


• It still works like you expected


• But plugins are often not build
  for network


• The whole control will always be
  on site level


• So the long answer would be no
  in some cases


• In my case custom plugins
  make sense
What is my talk about?
  Building cool sites for artists
One of the problems

• Artist don't have the money for
  a cool site


• Their current site isn't that fancy


• They want to be in full control
  over their data


• They just want more
  possibilities


• They are on MySpace
The solution

• Create a network installation
  like WordPress.com


• Build default themes for them
  they can use


• Build all the expected
  functionality that a artist need


• And share this with all the
  artists


• Little bit like MySpace 3.0
Our goals

• An easy to use tool to create
  awesome sites


• It's targeted for artists who
  want to share their experience
  with their fans


• Change their content in an easy
  way


• That the artists are more in
  touch with their fans
Artist goals

• Be more in touch with their fans


• More fans to their concerts


• Sell more songs through offline
  and online


• The ability to change their site
  without any help
The process started
Cleaning up WordPress and starting create awesome features
Cleaning up

• It's important to remove
  features that aren't needed


• We removed a lot of menu
  items to make the admin area
  clean


• We removed almost all the meta
  boxes on the dashboard


• Also removed a lot of default
  widgets
A just installed WordPress
How it looks after the clean up
Let's start building the features
Their music

• Several options to able for artist
  to share their music


• In begin YouTube orientated


• They can manage this from out
  WordPress


• Later on linking it with Spotify
  and iTunes
Tour schedule

• Artist can create a new tour
  schedule


• Add dates/places to it


• It doesn't have to be a tour, a
  single performance is also
  possible
Social

• Their will be a Twitter and
  Facebook connection


• Ability to send Links when the
  artist published a post


• See some basic statistics in
  how they use the social media


• Show the tweets/messages on
  their site
Slideshow

• Show new happenings in a cool
  way


• Ability to have multiple
  slideshows


• Can be in content, widget or
  default position


• Manipulate a certain image to
  be grayscale
In-site support

• Giving great support is very
  important


• Working with desk.com to make
  it happen


• They can create and respond to
  tickets


• See in the toolbar if they got
  new feedback


• When they do use mail they will
  also see the feedback there
The main site
What about that, WordPress.com also has one
The main site

• The goal is to make users
  explorer the content we have


• Browse to all the artist in
  several ways


• Not just boring lists but
  meaningful content
The main site

• Show their tour schedule in one
  big overview


• Show some highlighted stories
  that the artists wrote


• Of course also an explanation
  about what it is
Ow yeah, two more last things
     We do live in 2012 you know
The mobile app

• There will be an app for iPhone
  and Android


• Artist will be able to be faster in
  touch with their fans


• Share music and be able to give
  them a discount


• Also a plan to have an overhaul
  app with basic information of
  the artists
E-commerce
functionality

• This will be one of the coolest
  features


• No more the need of a separate
  platform


• They will be in full control over
  their products


• Still be able to process them to
  another company if needed
Coolest thing is that this will be a new plugin

           and we call it SalesPress
What about other e-
commerce platforms

• First of all, we think we can
  build something really awesome


• Trying to build something for
  the community without wanting
  to make a profit


• And we do think no other plugin
  will fit ArtistPress the way we
  want
Questions
MarkoHeijnen.com - @MarkoHeijnen - info@markoheijnen.com

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Rocking a WordPress network

  • 1. Marko Heijnen Rocking a WordPress Network WordCamp NYC 2012
  • 2. Marko Heijnen • WordPress and mobile "developer" • Working with WordPress for six years • WordPress contributor of 3.0, 3.3 and 3.4 • Founder of WP Rockstars
  • 3. My first non-dev talk So i do hope you will enjoy this talk
  • 4. What is a network • It's like WordPress.com • One WordPress installation with multiple sites • Control all sites from the network admin • Easy to update itself, themes and plugins
  • 5. Will default plugins work? • First answer will be yes • It still works like you expected • But plugins are often not build for network • The whole control will always be on site level • So the long answer would be no in some cases • In my case custom plugins make sense
  • 6. What is my talk about? Building cool sites for artists
  • 7. One of the problems • Artist don't have the money for a cool site • Their current site isn't that fancy • They want to be in full control over their data • They just want more possibilities • They are on MySpace
  • 8. The solution • Create a network installation like WordPress.com • Build default themes for them they can use • Build all the expected functionality that a artist need • And share this with all the artists • Little bit like MySpace 3.0
  • 9. Our goals • An easy to use tool to create awesome sites • It's targeted for artists who want to share their experience with their fans • Change their content in an easy way • That the artists are more in touch with their fans
  • 10. Artist goals • Be more in touch with their fans • More fans to their concerts • Sell more songs through offline and online • The ability to change their site without any help
  • 11. The process started Cleaning up WordPress and starting create awesome features
  • 12. Cleaning up • It's important to remove features that aren't needed • We removed a lot of menu items to make the admin area clean • We removed almost all the meta boxes on the dashboard • Also removed a lot of default widgets
  • 13. A just installed WordPress
  • 14. How it looks after the clean up
  • 15. Let's start building the features
  • 16. Their music • Several options to able for artist to share their music • In begin YouTube orientated • They can manage this from out WordPress • Later on linking it with Spotify and iTunes
  • 17. Tour schedule • Artist can create a new tour schedule • Add dates/places to it • It doesn't have to be a tour, a single performance is also possible
  • 18. Social • Their will be a Twitter and Facebook connection • Ability to send Links when the artist published a post • See some basic statistics in how they use the social media • Show the tweets/messages on their site
  • 19. Slideshow • Show new happenings in a cool way • Ability to have multiple slideshows • Can be in content, widget or default position • Manipulate a certain image to be grayscale
  • 20. In-site support • Giving great support is very important • Working with desk.com to make it happen • They can create and respond to tickets • See in the toolbar if they got new feedback • When they do use mail they will also see the feedback there
  • 21. The main site What about that, WordPress.com also has one
  • 22. The main site • The goal is to make users explorer the content we have • Browse to all the artist in several ways • Not just boring lists but meaningful content
  • 23. The main site • Show their tour schedule in one big overview • Show some highlighted stories that the artists wrote • Of course also an explanation about what it is
  • 24. Ow yeah, two more last things We do live in 2012 you know
  • 25. The mobile app • There will be an app for iPhone and Android • Artist will be able to be faster in touch with their fans • Share music and be able to give them a discount • Also a plan to have an overhaul app with basic information of the artists
  • 26. E-commerce functionality • This will be one of the coolest features • No more the need of a separate platform • They will be in full control over their products • Still be able to process them to another company if needed
  • 27. Coolest thing is that this will be a new plugin and we call it SalesPress
  • 28. What about other e- commerce platforms • First of all, we think we can build something really awesome • Trying to build something for the community without wanting to make a profit • And we do think no other plugin will fit ArtistPress the way we want