• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
ARToolworks ARE 2011 Presentation
 

ARToolworks ARE 2011 Presentation

on

  • 2,653 views

Presentation by Mark Billinghurst at the ARE 2011 conference about how to build an open source AR business. Using ARToolworks as an example.

Presentation by Mark Billinghurst at the ARE 2011 conference about how to build an open source AR business. Using ARToolworks as an example.

Statistics

Views

Total Views
2,653
Views on SlideShare
2,612
Embed Views
41

Actions

Likes
3
Downloads
42
Comments
0

3 Embeds 41

http://development.blog.shinobi.jp 39
https://twitter.com 1
http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    ARToolworks ARE 2011 Presentation ARToolworks ARE 2011 Presentation Presentation Transcript

    • ARToolworks, Inc. ARE2011 Building an Open-Source AR Business Mark Billinghurst – Co-founder Philip Lamb - CTO
    • ARToolworks • Leading AR tool supplier (web, mobile, desktop) • Oldest open-source AR company • Founded in 2000, spin-off from the HIT Lab US • Provides ARToolKit, the world’s most popular AR toolkit • > 450 000 downloads • Technology firsts • Desktop AR SDK, iOS/Android AR SDK, Web AR SDK • Profitable since 2001 • 100% revenue growth last three years ARToolworks – ARE2011
    • How We Did It •  Identify a real need •  Great team •  Great technology •  Build a community •  Profitable license model •  Spread the wealth 4 ARToolworks – ARE2011
    • Identify a Real Need •  Key problems in AR •  Where are you looking •  How can I interact with content •  Tracking problem ARToolworks – ARE2011
    • Great Team •  Mark Billinghurst •  Hirokazu Kato •  Meeting Seattle 1997 •  Great working relationship – Complementary interests ARToolworks – ARE2011
    • Great Technology •  Tracking + Tangible AR Interaction ARToolworks – ARE2011
    • Build a Community •  High profile demo •  Release source code •  Provide support •  Evangelism •  Engage with developers ARToolworks – ARE2011
    • High Profile Launch Demo •  Siggraph 1999, 2,500 users, lots of press ARToolworks – ARE2011
    • Release Source •  artoolkit.sourceforge.net •  >450,000 downloads since August 2004 ARToolworks – ARE2011
    • Support + Evangelism •  Forum •  Tutorials •  Documentation •  Sample applications ARToolworks – ARE2011
    • Engage with Developers •  Hundreds of projects •  Large research community •  Tens of thousands of projects •  Large research community ARToolworks – ARE2011
    • ARToolKit Family ARToolKit ARToolKit Pro ARToolKit NFT JARToolKit ARToolKitPlus NyARToolKit SLARToolKit FLARToolKit ARToolKit iOS AndAR Android ARToolKit ARToolworks – ARE2011
    • LICENSINGLicenses are the mechanism for controlling the value you create by writing the program ARToolworks – ARE2011
    • What do we mean by Open Source licensing? •  Different levels of openness possible: •  Level 1: User has source code •  Level 2: Source code available to non-users •  Open not necessarily also free •  Primary definition: user can modify the program. ARToolworks – ARE2011
    • Open source license models • Public domain (wont discuss) • BSD-style (attribution licenses) can be used in closed-source products, so dont restrict others from profiting from your work • LGPL-style "benevolent reciprocal giveaway" • GPL-style true "copyleft" - users must also open-source their code • Restricted everything else; single-level rights of openness. ARToolworks – ARE2011
    • Is open source maximally profitable? • Apple (Darwin, WebKit) • Google (Android) • Oracle (MySQL) • Microsoft (Windows source code to major customers) • ARToolworks ★  ARToolKit (free and open) ★  osgART (open) ★  ARToolKit Professional, ARToolKit NFT (not free, partially open) • Open-source programs often live alongside closed source programs ARToolworks – ARE2011
    • Open source business model: 1.  Write cool program 2.  Open the source 3.  ???? 4.  Profit!! ARToolworks – ARE2011
    • What is #3? Some possible answers: • There is no #3, O.S. = profit. • #3 is services • #3 is support services • #3 does not exist ARToolworks – ARE2011
    • There is no step 3 •  Customers are happier: they feel protected in their investment, and future-proofed •  Customers can do more ➔ they sell more ➔ they buy more licenses •  Customers find bugs: better products, more secure products •  Customers improve the product: two-way business ARToolworks – ARE2011
    • Spread the Wealth •  Most tech development outside company •  Exclusive license from developers •  Provide generous royalty back to developers •  Promote developer libraries •  Keep developers happy ARToolworks – ARE2011
    • What s New? •  New Android ARToolKit SDK •  iPad2 ARToolKit iOS SDK •  OSX markerless tracking •  Unity3D integration •  Desktop, iOS/Android ARToolworks – AR2011
    • ARToolKit for Unity ARToolworks – AR2011
    • Demo Time.. ARToolworks – AR2011
    • Conclusion •  You can build a successful open-source AR company •  Basic Recipe •  Identify a real need •  Great team, Great technology •  Build a community •  Profitable license model, Spread the wealth •  We would love to partner with you ARToolworks – AR2011
    • ARToolworks, Inc. Direct technology enquiries to: Philip Lamb, Chief Technical Officer philip.lamb@artoolworks.com!www.artoolworks.com