ARToolworks ARE 2011 Presentation

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Presentation by Mark Billinghurst at the ARE 2011 conference about how to build an open source AR business. Using ARToolworks as an example.

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ARToolworks ARE 2011 Presentation

  1. 1. ARToolworks, Inc. ARE2011 Building an Open-Source AR Business Mark Billinghurst – Co-founder Philip Lamb - CTO
  2. 2. ARToolworks • Leading AR tool supplier (web, mobile, desktop) • Oldest open-source AR company • Founded in 2000, spin-off from the HIT Lab US • Provides ARToolKit, the world’s most popular AR toolkit • > 450 000 downloads • Technology firsts • Desktop AR SDK, iOS/Android AR SDK, Web AR SDK • Profitable since 2001 • 100% revenue growth last three years ARToolworks – ARE2011
  3. 3. How We Did It •  Identify a real need •  Great team •  Great technology •  Build a community •  Profitable license model •  Spread the wealth 4 ARToolworks – ARE2011
  4. 4. Identify a Real Need •  Key problems in AR •  Where are you looking •  How can I interact with content •  Tracking problem ARToolworks – ARE2011
  5. 5. Great Team •  Mark Billinghurst •  Hirokazu Kato •  Meeting Seattle 1997 •  Great working relationship – Complementary interests ARToolworks – ARE2011
  6. 6. Great Technology •  Tracking + Tangible AR Interaction ARToolworks – ARE2011
  7. 7. Build a Community •  High profile demo •  Release source code •  Provide support •  Evangelism •  Engage with developers ARToolworks – ARE2011
  8. 8. High Profile Launch Demo •  Siggraph 1999, 2,500 users, lots of press ARToolworks – ARE2011
  9. 9. Release Source •  artoolkit.sourceforge.net •  >450,000 downloads since August 2004 ARToolworks – ARE2011
  10. 10. Support + Evangelism •  Forum •  Tutorials •  Documentation •  Sample applications ARToolworks – ARE2011
  11. 11. Engage with Developers •  Hundreds of projects •  Large research community •  Tens of thousands of projects •  Large research community ARToolworks – ARE2011
  12. 12. ARToolKit Family ARToolKit ARToolKit Pro ARToolKit NFT JARToolKit ARToolKitPlus NyARToolKit SLARToolKit FLARToolKit ARToolKit iOS AndAR Android ARToolKit ARToolworks – ARE2011
  13. 13. LICENSINGLicenses are the mechanism for controlling the value you create by writing the program ARToolworks – ARE2011
  14. 14. What do we mean by Open Source licensing? •  Different levels of openness possible: •  Level 1: User has source code •  Level 2: Source code available to non-users •  Open not necessarily also free •  Primary definition: user can modify the program. ARToolworks – ARE2011
  15. 15. Open source license models • Public domain (wont discuss) • BSD-style (attribution licenses) can be used in closed-source products, so dont restrict others from profiting from your work • LGPL-style benevolent reciprocal giveaway • GPL-style true copyleft - users must also open-source their code • Restricted everything else; single-level rights of openness. ARToolworks – ARE2011
  16. 16. Is open source maximally profitable? • Apple (Darwin, WebKit) • Google (Android) • Oracle (MySQL) • Microsoft (Windows source code to major customers) • ARToolworks ★  ARToolKit (free and open) ★  osgART (open) ★  ARToolKit Professional, ARToolKit NFT (not free, partially open) • Open-source programs often live alongside closed source programs ARToolworks – ARE2011
  17. 17. Open source business model: 1.  Write cool program 2.  Open the source 3.  ???? 4.  Profit!! ARToolworks – ARE2011
  18. 18. What is #3? Some possible answers: • There is no #3, O.S. = profit. • #3 is services • #3 is support services • #3 does not exist ARToolworks – ARE2011
  19. 19. There is no step 3 •  Customers are happier: they feel protected in their investment, and future-proofed •  Customers can do more ➔ they sell more ➔ they buy more licenses •  Customers find bugs: better products, more secure products •  Customers improve the product: two-way business ARToolworks – ARE2011
  20. 20. Spread the Wealth •  Most tech development outside company •  Exclusive license from developers •  Provide generous royalty back to developers •  Promote developer libraries •  Keep developers happy ARToolworks – ARE2011
  21. 21. What s New? •  New Android ARToolKit SDK •  iPad2 ARToolKit iOS SDK •  OSX markerless tracking •  Unity3D integration •  Desktop, iOS/Android ARToolworks – AR2011
  22. 22. ARToolKit for Unity ARToolworks – AR2011
  23. 23. Demo Time.. ARToolworks – AR2011
  24. 24. Conclusion •  You can build a successful open-source AR company •  Basic Recipe •  Identify a real need •  Great team, Great technology •  Build a community •  Profitable license model, Spread the wealth •  We would love to partner with you ARToolworks – AR2011
  25. 25. ARToolworks, Inc. Direct technology enquiries to: Philip Lamb, Chief Technical Officer philip.lamb@artoolworks.com!www.artoolworks.com

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