Making a Living from Your Blog

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Mark Nagurski's presentation at BizCamp Newry, 2010

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Making a Living from Your Blog

  1. 1. Making a living from online publishing or how to get paid for writing / talking / rabbiting on about something you love
  2. 2. Hello. “ Inspiration for Unconventional Entrepreneurs” A Tiny Little Web Content Business
  3. 3. Knitting
  4. 4. I heart knitting
  5. 5. How can I make a £30,000 a year creating content about knitting?
  6. 6. “ All the big sites seem to make a ton of cash from advertising ”
  7. 7. This is advertising
  8. 8. So are these
  9. 9. CPC Ads Adsense = 1643 clicks a day at 5p each CPM Ads £2 CPM per ad x 3 ads on each page = 13,698 page impressions a day Monthly Sponsorships 3 ad posts at £833 per month each
  10. 10. Low Commission Affiliate Products ex. Amazon average about 25 pence per sale = more than 328 products a day High Commission Affiliate Products ex. ebooks and earning £5 a copy = 500 a month Really Big Commission Affiliate Products £200 for a yearly membership on a bigger product = 12+ of these per month.
  11. 11. “ A quarter of those who earn something make less than 33 cents per day.”
  12. 12. arse.
  13. 13. “ What if I created my own products and sold them instead?”
  14. 21. “ I wonder if this stuff would work offline too?”
  15. 22. Consulting Commissions Paid events Workshops and training Speaking
  16. 23. This guy does hip hop tours of Harlem
  17. 24. Shaker is a course in mixing cocktails – at £249 a person!
  18. 25. Andy Seize runs graffiti lessons in East London
  19. 26. This nut runs medieval sword fighting classes
  20. 27. “ Could I put some of this back online?”
  21. 31. “ Maybe I'll do a Murdoch and charge people to see my cool stuff.”
  22. 33. 216,000 paid online subscribers Almost twice the number of 2 nd place FT.com with 117,000
  23. 34. Five Ways 1. Advertising, sponsorship, affiliates 2. Own products 3. Offline 'live' products and services 4. Online training 5. Paid content
  24. 35. Takeaways? 1. Great great stuff and build an audience by giving it away 2. Get creative and try lots of revenue model ideas 3. Combine ideas to create multiple revenue streams
  25. 36. Yeah but ...
  26. 37. Thanks. Sites www.ownbrandmedia.com www.iddictive.com Twitter @iddictive Links www.iddictive.com/bizcamp Email [email_address]

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