IM E2.0

Who knows what?
Anything new?
How to share?
How to collaborate?
When to
contribute?
Where to find
stuff?

71% agree that it is easier
to locate "knowledge" on
the web than to find it within
their internal systems.
AIIM Industry Watch Collaboration and Enterprise
2.0, 2009

The social web knows no borders
Anyone
Anywhere Internet Anytime
Anything

What brings the social web to the workplace?
Your organization
Changed information
seeking behavior
Consumerization
of IT & mobility
You
The Google
Generation
Social media

What is keeping Enterprise 2.0 from happening?
Your organization
Changed information Ignorance &
seeking behavior Lack of awareness
Consumerization Habits & scepticism
of IT & mobility to new practices
You
The Google Existing power
Generation structures
Social media & Legacy & Reactive
freedom of expression IT Dept

Example: Out information seeking behavior is changing
http://www.jisc.ac.uk/media/documents/programmes/reppres/gg_final_keynote_11012008.pdf

Lesson to learn
We need to look at how the
principles and technologies from
the social web can improve our
business performance by
simplifying and encouraging
communication, sharing and
collaboration.

“ Enterprise 2.0 is all about
using technology to bring
brains together effectively.
Andrew McAfee, Associate Professor,
Harvard Business School
”

Knowledge work is unpredictable
Context
Ecosystem
Enterprise
Knowledge-based Structure-based
Work Work
Team
(emergent structure) (predefined structure)
Individual
Predicability
Low High

We need to collaborate beyond our strong ties
None
Potential Ties
Weak Ties
Strong
Ties

We need to collaborate beyond our strong ties
None
Collective
intelligence
Potential Ties
Connecting
Knowledge
Weak Ties
exchange
Strong
Collaboration
Ties

We need to collaborate beyond our strong ties
None
Collective
intelligence
Potential Ties
Connecting
Knowledge
Weak Ties
exchange
Forums Strong
Collaboration
Ties
RSS

Major benefits of Enterprise 2.0
Improve findability and discovery
of information and people
Increase capture and sharing of Increased efficiency and
(tacit) knowledge
productivity, innovation,
Improved decision-making,
Collectively organize and maintain
information and knowledge agility…
Build collective intelligence

Enterprise 2.0 Mechanisms

6 key principles for creating value with Enterprise 2.0
Freeform

6 key principles for creating value with Enterprise 2.0
Freeform
Usability

6 key principles for creating value with Enterprise 2.0
Freeform
Usability
Openness

6 key principles for creating value with Enterprise 2.0
Freeform
Usability
Openness
Conversation

6 key principles for creating value with Enterprise 2.0
Freeform
Usability
Openness
Conversation
Transparency

6 key principles for creating value with Enterprise 2.0
Freeform
Good work!
Usability
Openness
Conversation
Transparency
Recognition

A culture shift is needed
Command-and-control Trust-driven
Hierarchic Network-oriented
Heroes & experts All contributions count
Failure not allowed Explore and create

…the millennials and Gen Ys
are much more comfortable
with social networking as an
example....What we try to do
is listen to them and go
experiment.
John Johnson, CIO Intel

Key
Enterprise 2.0
Enterprise 2.0 Mechanisms
mechanisms

1. LINKS
Provide an Improve
Enable
emergent search and
reuse
structure discovery

2. TAGS
Increase Show how
More & better
findability and knowledge is
metadata
discovery organized

3. SIGNALS
Free up
Notify about Reduce
capacity to
changes as human
consume
they happen latency
information

4. SYNDICATION
Simplifies Allows new
Enables sharing – in kinds of
reuse close to real- information
time can emerge

5. FILTERS
Avoid Preserve
information information
overload security

We should not throw away
information that has a potential
value just because we can’t afford
to manage it like key assets.
We can all help, as a collective, in
managing all this information.
Here are a few examples on how
to do that.

1 Use the people you know and trust, links and tags to filter
out relevant information.
Relevant
Content tsunami information
My Network
Links, tags

2 Tag your own information and use tags created by the
collective to find what you are looking for.
Search Result

3 Collectively share, maintain and provide access to
information via a shared space (wiki).

4 Use syndication and signals to build ambient awareness
about what goes in your work environments.
Dashboard
Team
Blog
Project
Blog
Project
Wiki
External
Site

Reuse and aggregate information from many sources with
5 mashups for actionable real-time information at your
fingertips.

Data in the hands of a
few makes for order;
but data in the hands
of many makes for
endless possibilities.
Tara Hunt, “The Whuffie Factor”