Information As A Service – The Key To The Correct Decisions At The Right Time
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Information As A Service – The Key To The Correct Decisions At The Right Time

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This set of slides were used in a seminar given by Acando in April 2009. This seminar was part of a three-part theme all focusing on information and how to leverage information to create......

This set of slides were used in a seminar given by Acando in April 2009. This seminar was part of a three-part theme all focusing on information and how to leverage information to create competitive advantage.

The title of this presentation is “Information as a Service – the key to the correct decisions at the right time”. The seminar used a chain of information evolution defined as “data -> information -> knowledge -> understanding -> wisdom” (see Ackoff, R. L., "From Data to Wisdom", Journal of Applies Systems Analysis, Volume 16,1989 p 3-9).

The key point made is that data, information and knowledge can be captured in information systems and often exposed as some kind of automated service, but understanding and wisdom requires a different approach. One such suggested approach relies on social networks and leverages 2.0-concepts.

Of course the message is hard to convey without the presentation being made, but I hope this set of slides can act as a catalyst for some interesting discussions. Please feel free to contact me with any questions regarding the presentation or individual slides.

Mattias Abrahamsson (mattias.abrahamsson@acando.com)

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  • 1. Information as a service the key to the correct decisions at the right time 1 4/27/2009 Title of presentation © Acando AB
  • 2. Notes This set of slides were used in a seminar given by Acando in April 2009. This seminar was part of a three-part theme all focusing on information and how to leverage information to create competitive advantage. The title of this presentation is “Information as a Service – the key to the correct decisions at the right time”. The seminar used a chain of information evolution defined as “data -> information -> knowledge -> understanding -> wisdom” (see Ackoff, R. L., quot;From Data to Wisdomquot;, Journal of Applies Systems Analysis, Volume 16,1989 p 3-9). The key point made is that data, information and knowledge can be captured in information systems and often exposed as some kind of automated service, but understanding and wisdom requires a different approach. One such suggested approach relies on social networks and leverages 2.0-concepts. Of course the message is hard to convey without the presentation being made, but I hope this set of slides can act as a catalyst for some interesting discussions. Please feel free to contact me with any questions regarding the presentation or individual slides. Mattias Abrahamsson (mattias.abrahamsson@acando.com)
  • 3. Agenda Introduction Information types and data sources Information as a service Expected effects How to start? 3 2009-04-27 Title of presentation
  • 4. The value of information Information is increasingly becoming the strategic asset Control over data will provide a sustainable competitive advantage The data is not the valuable part – utilizing the data in a wise way is the key 4 4/27/2009 Title of presentation © Acando AB
  • 5. http://www.flickr.com/photos/whatknot/118219395/sizes/o/#cc_license Data ● symbols DATA representation in any form, usable or not, without relations to other things 5 © Acando AB
  • 6. INFORMATION Information data that are processed to be meaningful ● data that are processed to be useful ● provides answers to quot;whoquot;, quot;whatquot;, quot;wherequot;, and quot;whenquot; questions 6http://www.flickr.com/photos/namlhots/227505138/sizes/l/#cc_license 2009-04-27 Title of presentation © Acando AB
  • 7. KNOWLEDGE Knowledge / Awareness collection of information with intent is to be useful ● application of data and information ● answers quot;howquot; questions 7 2009-04-27 Title of presentation © Acando AB http://www.flickr.com/photos/stevecadman/486263551/sizes/l/#cc_license
  • 8. http://www.flickr.com/photos/emagic/56206868/sizes/l/#cc_license Understanding ● appreciation of quot;whyquot; UNDERSTANDING synthesizing new knowledge based on currently held information, knowledge and understanding 8 2009-04-27 Title of presentation © Acando AB
  • 9. http://www.flickr.com/photos/infinityrain/202260475/sizes/o/#cc_license Wisdom / Insight / Judgement ● evaluated understanding WISDOM the process by which one discern, or judge, between right and wrong, good and bad as a basis for decisions 9 2009-04-27 Title of presentation © Acando AB
  • 10. Title of presentation © Acando AB
  • 11. http://www.flickr.com/photos/maniya/582501103/sizes/l/#cc_license ”Through 2012, more than 35 per cent of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets” – Gartner 11 2009-04-27 Title of presentation © Acando AB
  • 12. Agenda Introduction Information types and data sources Information as a service Expected effects How to start? 12 2009-04-27 Title of presentation
  • 13. Examples of data and information sources Internal sources External Databases Customers Warehouses Internet Applications Analysts ERP’s Competitors Handbooks, policies and guidelines Partners … Unstructured content Organization … 13 2009-04-27 Title of presentation © Acando AB http://www.flickr.com/photos/-sel-/196548033/sizes/o/#cc_license
  • 14. Categorization of information and data public – private external – internal defined – undefined processed – unprocessed controlled – uncontrolled secured – unsecured static – dynamic structured – unstructured … http://www.flickr.com/photos/itatton/2375237162/sizes/l/#cc_license 14 2009-04-27 Title of presentation © Acando AB
  • 15. 15 2009-04-27 Title of presentation © Acando AB http://www.flickr.com/photos/chazoid/2598478591/sizes/l/#cc_license
  • 16. Agenda Introduction Information types and data sources Information as a service Expected effects How to start? 16 2009-04-27 Title of presentation
  • 17. http://www.flickr.com/photos/maniya/582501103/sizes/l/#cc_license ”By 2012, one-third of analytic applications applied to business processes will be delivered through coarse- grained application mashups” – Gartner 17 2009-04-27 Title of presentation © Acando AB
  • 18. Expose services to leverage the information assets! 18 2009-04-27 Title of presentation © Acando AB
  • 19. The Service Oriented Enterprise © Acando AB
  • 20. http://www.flickr.com/photos/jjjohn/2387534678/sizes/o/#cc_license 20 2009-04-27 Title of presentation © Acando AB
  • 21. Data Services Problem How do I expose structured data as a service? Solution Implement a query to gather the relevant data in the desired format and then expose it as a service. 21 2009-04-27 Title of presentation © Acando AB
  • 22. Content services Problem How do I best manage (possibly distributed and heterogeneous) unstructured information so that a service consumer can access the content effectively? Solution Provide a consistent service interface to content no matter where it resides, maintaining the relationship between content and master data source. 22 2009-04-27 Title of presentation © Acando AB
  • 23. Information integration services Problem How do I provide a service consumer access to consistent and integrated data that resides in heterogeneous sources? Solution Understand your legacy data and its quality, cleanse it, transform it, and deliver it as a service. 23 2009-04-27 Title of presentation © Acando AB
  • 24. Master data services Problem How can consumers access consistent, complete, contextual and accurate master data even though the data resides in heterogeneous inconsistent systems? Solution Establish and maintain an authoritative source of master data as a system of record for enterprise master data. 24 2009-04-27 Title of presentation © Acando AB
  • 25. The Service Oriented Enterprise © Acando AB
  • 26. http://www.flickr.com/photos/sensechange/2046554633/sizes/l/#cc_license Exposure of knowledge Focus on interpretation
  • 27. Analytic services Problem How do I access analytic data out of raw heterogeneous structured and unstructured data? Solution Consolidate, aggregate and summarize structured and unstructured data and calculate analytic insight such as scores, trends, and predictions. 27 2009-04-27 Title of presentation © Acando AB
  • 28. Business rule service Problem How do I make a business rule explicit and used coordinated throughout my business? Solution Define and expose a service which offers tactical advise for decisions in daily operations; both automated and manual. http://www.flickr.com/photos/48745248@N00/225249268/sizes/l/#cc_license 28 2009-04-27 Title of presentation © Acando AB
  • 29. Decision service Problem How do I make sure that knowledge and experience is gathered and put to use throughout the organization? Solution Analyze and define important aspects of your business where judgment and coordination in course of action is of importance. Create a service interface for such decisions, often backed by human logic. http://www.flickr.com/photos/twenty_questions/2545246015/sizes/m/#cc_license 29 2009-04-27 Title of presentation © Acando AB
  • 30. The Service Oriented Enterprise © Acando AB
  • 31. 31 4/27/2009 Title of presentation © Acando AB http://www.flickr.com/photos/sabriirmak/269611427/sizes/l/in/set-72157594333684318/#cc_license
  • 32. Pattern based service Problem How do I identify internal and external patterns of importance to my business and base decisions on the identified patterns? Solution ? http://www.flickr.com/photos/pictoscribe/398520274/sizes/o/#cc_license Title of presentation
  • 33. Artificial intelligence Problem How do I create a system that perceives its environment and takes actions which maximize its chances of success? Solution ? 33 2009-04-27 Title of presentation © Acando AB
  • 34. The Hive Mind Problem How do I capture and utilize the collective intelligence of the whole organization to make better decisions? Solution ? 34 2009-04-27 Title of presentation © Acando AB
  • 35. The Service Oriented Enterprise © Acando AB
  • 36. “ If HP knew what HP knows, we would be three times as profitable. Lew Platt Former CEO of Hewlett-Packard © Acando AB
  • 37. http://www.flickr.com/photos/duesentrieb/43876799/sizes/o/#cc_license 37 2009-04-27 Title of presentation © Acando AB
  • 38. “ Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Andrew McAfee Associate Professor, Harvard Business School © Acando AB
  • 39. Social networks – Connections & Context Collective wisdom and understanding
  • 40. Social software = communication + participation Photo by Andrea Simonato, http://www.sxc.hu/profile/aemmea98 © Acando AB
  • 41. Social networks provide the infrastructure for innovation Rapidly distribute Find and connect ideas, experiences with people and knowledge across boundaries Become Tap into the aware of what knowledge of others are your informal doing network © Acando AB
  • 42. http://www.flickr.com/photos/jnthnhys/93624537/sizes/l/#cc_license What is your mindset? 42 2009-04-27 Title of presentation © Acando AB
  • 43. The Service Oriented Enterprise © Acando AB
  • 44. Agenda Introduction Information types and data sources Information as a service Expected effects How to start? 44 2009-04-27 Title of presentation
  • 45. http://www.flickr.com/photos/maniya/582501103/sizes/l/#cc_license ”In 2009, collaborative decision making will emerge as a new product category that combines social software with BI Platform capabilities” – Gartner 45 2009-04-27 Title of presentation © Acando AB
  • 46. Adapted from http://www.slideshare.net/InsideOut/richard-dennison-jboye08-presentation
  • 47. Adapted from http://www.slideshare.net/InsideOut/richard-dennison-jboye08-presentation Focus on value not risk! Start anywhere … start immediately Start small and build slowly Emphasise evolution not revolution Harness the enthusiasm of the enthusiastic … especially if senior Sometimes … „the only form of transportation is a leap of faith’!
  • 48. 48 2009-04-27 Title of presentation © Acando AB
  • 49. Agenda Introduction Information types and data sources Information as a service Expected effects How to start? 49 2009-04-27 Title of presentation
  • 50. 50 2009-04-27 Title of presentation © Acando AB
  • 51. © Acando AB http://www.flickr.com/photos/thomasthomas/258931782/sizes/l/#cc_license
  • 52. 52 2009-04-27 Title of presentation © Acando AB
  • 53. © Acando AB
  • 54. 54 2009-04-27 Title of presentation © Acando AB
  • 55. http://www.flickr.com/photos/b-tal/116220689/sizes/l/#cc_licenseTitle 55 2009-04-27 of presentation © Acando AB Adapted from http://www.mckinseyquarterly.com/Six_ways_to_make_Web_20_work_2294
  • 56. Agenda Introduction Information types and data sources Information as a service Expected effects How to start? 56 2009-04-27 Title of presentation
  • 57. Untap your potential! © Acando AB