0
Enterprise 2.0




                     Efficient collaboration
                   and knowledge exchange
Photo: http://ww...
Who are we?
PART I
The Collaboration Challenge
    Enabling a dispersed team to coordinate its
    actions to achieve a shared goal.




3   ...
The team that developed this seminar




                                      Stockholm




                             ...
A fairly large global organization




Barriers: organization, geography, time, language, culture
The nature of work is changing


                       More disconnected
                       work environments




   ...
Today’s collaboration challenges


                        Cross-organization




             Seamless                  C...
Over time, virtual collaboration will become the norm




         Action                                       Action



...
The fifty-foot rule

Based on proximity, people are not likely to collaborate very often if
they are more than 50 feet apa...
Small businesses are natural innovators


                                          Aren’t afraid to experiment
  Are adep...
In a large or highly distributed
                                    So then we need to make
      organization like ours,...
The gulf of collaboration




                                                 We need simpler and
                       ...
“
    The most basic collaboration tool is
    email, but we would argue that it is
    one of the worst as it is not boun...
E-mail is not bad, it just needs to know its place


                                              One-to-Many        Many...
The Knowledge Worker
                 “One who works primarily with information or
                 one who develops and u...
The rules of business are changing

                           People, empowerment, participation…
   The basis of the
   ...
Knowledge work is increasing


● In general 25 to 50 percent - in some cases more - of the workforce is
  engaged in knowl...
A business is more than just information


                                           Let’s make
                        R...
Information (data + content) is just something to talk about



                          People


                      C...
The typical situation of a knowledge worker



       What’s happening?                   How to share?




    Where to l...
The Social Web




   © Acando AB
Photo: http://www.flickr.com/photos/jerrycooke/3177877448/sizes/o/
The web knows no borders
The web knows no borders
The web knows no borders
A leading open-source operating system
The world’s most comprehensive knowledge base
What is new with the web?


                                                You can reach
                                ...
Why knowledge workers like the new tools

 Fits my work-style                        Fit different needs
                 ...
We bring them to work because they empower us
Enterprise 2.0
       Enterprise 2.0 is the use of
       emergent social software
       platforms within companies,
    ...
There will be a shift in corporate techology adoption




Source: McKinsey Quarterly ”Six ways to make Web 2.0 work” (Febr...
“
    The average Intel employee dumps
    one day a week trying to find people
    with the experience & expertise plus
 ...
There really is no other way
- to understand social media, you
      need to participate in it.
Aha! moments for the Knowledge Worker




                 If you give a little,
     #1          you will gain a lot
Aha! moments for the Knowledge Worker




                 Ambient awareness gets
     #2          you on top of things
Aha! moments for the Knowledge Worker




                 You will discover things
     #3          you didn’t know you
 ...
PART II
Finding Information
More information is better – there’s something for everyone

 Usage rate

              Most popular, something many
     ...
Metadata + filters make relevant information surface
                           Visits & Views
           Favourites      ...
Communicating




Photo: http://www.flickr.com/photos/flocci/23272006/
E-mail has many good sides…




                Easy and convenient to use

                Easy to access from anywhere

...
…but bad sides as well
                                        Ooops!
                                    Forwarded it to ...
Blogs can help to solve some of the problems with e-mail
 I’ll check in
                             Good work!
      late...
Co-producing



                             COLLECTIVE PRODUCTION IN TEAMS




Photo: http://www.flickr.com/photos/flocci...
Co-producing via e-mail and attachments



                      Team members


       ?                                  ...
Co-producing via wiki



                          Team members
                                                        He...
Co-producing via wiki


                Always clear which version is the latest

                Notifications are automa...
Sharing and Discovering




Photo: http://www.sxc.hu/browse.phtml?f=download&id=836294
“
    Why social networking? Because


                                           ”
    NASA is more that just one expert
...
Discover and share knowledge in professional networks


                                           Rapidly distribute
 Fin...
Seeing your network can help you use it better




Source: NewsGator
Feeds with network activities create ambient awareness




Source: NewsGator
Finding Answers




Photo: http://www.sxc.hu/browse.phtml?f=download&id=836294
“   Chasing the expert is a waste of time
    …We assume that true intelligence
    resides only in individuals, so that
 ...
Ask yourself - Are you really looking for an expert…


   Where can I find
     an expert on
    collaboration?
…or are you looking for answers (provided by experts)?

                                        Here’s my
                ...
Letting your network work for you (LinkedIn)
Examples of corporate use of the same kind of feature




● 60% of questions are answered       ● Ninety-three percent (93...
Increasing Transparency




http://www.flickr.com/photos/ppdigital/2052560350/sizes/l/
A team always operates in an environment


                        Team




                    Extended team


          ...
We tend to forget about the environment and create silos


                        What is going
                        o...
Knowing what goes on = hard detective work



                      What’s new
                        here?
             ...
The solution: open up access and publish and subscribe
Then you can aggregate information flows to dashboards



                                 Dashboard




          Team
  ...
Example of dashboards




Source: NewsGator
PART III
Approaching Enterprise 2.0




   © Acando AB
Photo: http://www.sxc.hu/browse.phtml?f=download&id=1170246
There are several
strategic questions
you need to answer to
successfully exploit
new technological
opportunities…
How do we
 What do we        What can we
                                 create value -
 need to do?          do?
       ...
Acando’s Enterprise 2.0 Maturity Model

               Reactive      Managed        Proactive

  Culture         Me       ...
Acando’s approach to Enterprise 2.0




               Think big, act small


             Measure, don’t predict


      ...
Phases and focus areas


    1                                Drivers              Value             Maturity            S...
Phases and focus areas

                                                                            Ways of
              ...
Defining a manageable scope is key

                                         Enterprise-wide
                             ...
The classic approach


     Business                                             Launch
                            Develo...
The 2.0 approach


      Idea         Develop, launch, evaluate, adjust many times
                                       ...
Thank you!
www.acando.com

              Follow the conversation at
              www.thecontenteconomy.com




© Acando AB
Enterprise 2.0 - Efficient Collaboration and Knowledge Exchange
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Enterprise 2.0 - Efficient Collaboration and Knowledge Exchange

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How to enable dispersed teams to coordinate their actions to achieve their goals and how to enable an organization to harness its collective intelligence - with the use of social software and principles of social media.

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Transcript of "Enterprise 2.0 - Efficient Collaboration and Knowledge Exchange"

  1. 1. Enterprise 2.0 Efficient collaboration and knowledge exchange Photo: http://www.sxc.hu/browse.phtml?f=download&id=1093184
  2. 2. Who are we?
  3. 3. PART I
  4. 4. The Collaboration Challenge Enabling a dispersed team to coordinate its actions to achieve a shared goal. 3 200 Title of presentation
  5. 5. The team that developed this seminar Stockholm Malmö Barriers: geography, schedules
  6. 6. A fairly large global organization Barriers: organization, geography, time, language, culture
  7. 7. The nature of work is changing More disconnected work environments More complex work More interactions with environments unknown people
  8. 8. Today’s collaboration challenges Cross-organization Seamless Cross-location
  9. 9. Over time, virtual collaboration will become the norm Action Action Action Action Collaboration across boundaries of space, time, and organization supported by technology.
  10. 10. The fifty-foot rule Based on proximity, people are not likely to collaborate very often if they are more than 50 feet apart. Probability of communicating at least once a week 0.30 0.25 0.20 0.15 0.10 0.05 0.00 0 30 60 90 ... Separation distance in feet Tom Allen, MIT, 1977
  11. 11. Small businesses are natural innovators Aren’t afraid to experiment Are adept at doing more with less, creating an and improvise when going innovative mindset after new opportunities In a small company, Rely on strong social collaboration comes networks to share naturally! information and inspire innovative thinking According to research by Intuit
  12. 12. In a large or highly distributed So then we need to make organization like ours, virtual collaboration easy cross-organizational and cross- – as easy as on the location collaboration does web! NOT come naturally.
  13. 13. The gulf of collaboration We need simpler and richer collaboration E-mail Portal support for our team Phone Workflow Photo: http://www.noorsonline.nl/fjord.jpg
  14. 14. “ The most basic collaboration tool is email, but we would argue that it is one of the worst as it is not bounded ” to a particular group or project. Mike Davis Butler Group
  15. 15. E-mail is not bad, it just needs to know its place One-to-Many Many-to-Many One-to-One Two-way One-Way Two-Way Two-Way One-Way Communication Co-production
  16. 16. The Knowledge Worker “One who works primarily with information or one who develops and uses knowledge in the workplace.” Peter Drucker, 1959 Photo: http://www.sxc.hu/browse.phtml?f=download&id=836294
  17. 17. The rules of business are changing People, empowerment, participation… The basis of the operation is the Knowledge-based structure of the activities. The basis of the operation is the knowledge of Structure-based individuals. Procedures, control, compliance…
  18. 18. Knowledge work is increasing ● In general 25 to 50 percent - in some cases more - of the workforce is engaged in knowledge-based work consisting of “tacit”
  19. 19. A business is more than just information Let’s make Relation I have an something idea… together! Conversation Information
  20. 20. Information (data + content) is just something to talk about People Conversations Content Data
  21. 21. The typical situation of a knowledge worker What’s happening? How to share? Where to look? When to act? Anything new? Who knows what? Who and what can I trust?
  22. 22. The Social Web © Acando AB Photo: http://www.flickr.com/photos/jerrycooke/3177877448/sizes/o/
  23. 23. The web knows no borders
  24. 24. The web knows no borders
  25. 25. The web knows no borders
  26. 26. A leading open-source operating system
  27. 27. The world’s most comprehensive knowledge base
  28. 28. What is new with the web? You can reach Reach a global audience Technologies enable instantaneous responses and You can create and dialog Accessi- distribute at little or Recency bility no cost You People are willing to You can create and Transpa- Usability share a lot operate the means of rency production
  29. 29. Why knowledge workers like the new tools Fits my work-style Fit different needs and situations Access anywhere Low barriers of anytime interaction Find and connect Return on contributions with people Easy to use
  30. 30. We bring them to work because they empower us
  31. 31. Enterprise 2.0 Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Andrew McAfee Associate Professor Harvard Business School
  32. 32. There will be a shift in corporate techology adoption Source: McKinsey Quarterly ”Six ways to make Web 2.0 work” (February 2009)
  33. 33. “ The average Intel employee dumps one day a week trying to find people with the experience & expertise plus the relevant information to do their job…Let me just say that it is ” motivating us to take action. Laurie Buczek Enterprise Social Media Program Manager, Intel
  34. 34. There really is no other way - to understand social media, you need to participate in it.
  35. 35. Aha! moments for the Knowledge Worker If you give a little, #1 you will gain a lot
  36. 36. Aha! moments for the Knowledge Worker Ambient awareness gets #2 you on top of things
  37. 37. Aha! moments for the Knowledge Worker You will discover things #3 you didn’t know you were looking for
  38. 38. PART II
  39. 39. Finding Information
  40. 40. More information is better – there’s something for everyone Usage rate Most popular, something many 3% people want or need Readily available and easy to find Less popular, but there might be something just for you Less easy to find, but still available Total amount of content
  41. 41. Metadata + filters make relevant information surface Visits & Views Favourites Favourites Embeds Taxonomy Downloads Shares Tags Social Bookmarks Users Comments
  42. 42. Communicating Photo: http://www.flickr.com/photos/flocci/23272006/
  43. 43. E-mail has many good sides… Easy and convenient to use Easy to access from anywhere Everyone has an e-mail address Good for private conversations
  44. 44. …but bad sides as well Ooops! Forwarded it to a Sorry guys, I’m customer… leaving this place - I can’t find it in and I’m taking my any of our mailbox with me! databases… Spam! Why did I get this Hey, why didn’t information? I get that information?
  45. 45. Blogs can help to solve some of the problems with e-mail I’ll check in Good work! later No duplication of information Information captured Accessible and findable Easy to collect feedback Usage can be measured Decrease occupational spam Enables reuse of information Found it! Allows subscriptions I’m not interested
  46. 46. Co-producing COLLECTIVE PRODUCTION IN TEAMS Photo: http://www.flickr.com/photos/flocci/23272006/
  47. 47. Co-producing via e-mail and attachments Team members ? ? Stakeholder Stakeholder
  48. 48. Co-producing via wiki Team members Here’s my Good to opinion… know! Read Read Comment Comment Stakeholder Stakeholder
  49. 49. Co-producing via wiki Always clear which version is the latest Notifications are automatically sent after updates Hyperlink to other resources One source of information Information can be accessed and found by others Easy to access and edit No information deleted – restore always possible Supports discussions
  50. 50. Sharing and Discovering Photo: http://www.sxc.hu/browse.phtml?f=download&id=836294
  51. 51. “ Why social networking? Because ” NASA is more that just one expert and one center. Celeste Merryman, NASA quot;Findings from the NASAsphere Pilotquot;
  52. 52. Discover and share knowledge in professional networks Rapidly distribute Find and connect ideas, experiences with people across and knowledge boundaries Become aware of Tap into the what others are knowledge of doing your informal network
  53. 53. Seeing your network can help you use it better Source: NewsGator
  54. 54. Feeds with network activities create ambient awareness Source: NewsGator
  55. 55. Finding Answers Photo: http://www.sxc.hu/browse.phtml?f=download&id=836294
  56. 56. “ Chasing the expert is a waste of time …We assume that true intelligence resides only in individuals, so that finding the right person will make all the difference. Trying to find smart people will not lead us astray - but trying to find THE smartest person ” will. James Surowiecki Author of “The Wisdom of Crowds”
  57. 57. Ask yourself - Are you really looking for an expert… Where can I find an expert on collaboration?
  58. 58. …or are you looking for answers (provided by experts)? Here’s my answer… Does anyone know which are the keys to efficient collaboration? Here’s my answer… Here’s my answer… Here’s my answer…
  59. 59. Letting your network work for you (LinkedIn)
  60. 60. Examples of corporate use of the same kind of feature ● 60% of questions are answered ● Ninety-three percent (93%) of the within one hour questions answered were by people different center than that of the person who posted the question ● Each question receives an average of 9 responses
  61. 61. Increasing Transparency http://www.flickr.com/photos/ppdigital/2052560350/sizes/l/
  62. 62. A team always operates in an environment Team Extended team Stakeholders Observers
  63. 63. We tend to forget about the environment and create silos What is going on? Who is doing what?… ? ? My Project ? ?
  64. 64. Knowing what goes on = hard detective work What’s new here? Oops! No access My Project What are you up to?
  65. 65. The solution: open up access and publish and subscribe
  66. 66. Then you can aggregate information flows to dashboards Dashboard Team Blog Project Blog Project Blog External Blog
  67. 67. Example of dashboards Source: NewsGator
  68. 68. PART III
  69. 69. Approaching Enterprise 2.0 © Acando AB Photo: http://www.sxc.hu/browse.phtml?f=download&id=1170246
  70. 70. There are several strategic questions you need to answer to successfully exploit new technological opportunities…
  71. 71. How do we What do we What can we create value - need to do? do? quick? How do we How do we How do we manage architect minimize risk? change? change? How do we How do we How do we ensure effective know if we are govern use? adoption? successful?
  72. 72. Acando’s Enterprise 2.0 Maturity Model Reactive Managed Proactive Culture Me We Everyone Ways of Information Conversation Relation working Technology Anarchy Standards Integrated Governance Blocking Guidelines Community
  73. 73. Acando’s approach to Enterprise 2.0 Think big, act small Measure, don’t predict Deliver quick value
  74. 74. Phases and focus areas 1 Drivers Value Maturity Strategy Direction 2 Ways of Technology Governance Change Framework working 3 Proof of Approach Solution Pilot Evaluation Concept 4 Measurable Tactics Development Transfer Adoption Results Inspired by quot;Enterprise 2.0 Implementation Frameworkquot; by Ross Dawson, Advanced Human Technologies
  75. 75. Phases and focus areas Ways of Drivers Value Technology working 1 2 Maturity Strategy Governance Change Think big, act small Measure, don’t predict Deliver quick value Approach Solution Tactics Development 3 4 Measurable Pilot Evaluation Transfer Results Inspired by quot;Enterprise 2.0 Implementation Frameworkquot; by Ross Dawson, Advanced Human Technologies
  76. 76. Defining a manageable scope is key Enterprise-wide Business Area Complexity Team Project Organizational Level Social network Adoption level Feeds Wikis required Blogs Technology
  77. 77. The classic approach Business Launch Development Case Months and years Value? Will our product or service be usable? Will it be fit for purpose? How much do we have to invest to get it used once it is launched? How do we know it generate the desired value?
  78. 78. The 2.0 approach Idea Develop, launch, evaluate, adjust many times Industrialize Weeks Weeks Weeks Weeks Weeks when value is proven Value! Value! Value! Value! Define value and measure from the start Grow a user base and increase adoption bit by bit Get feedback and adjust solutions along the way Perceptual beta - industrialize later
  79. 79. Thank you!
  80. 80. www.acando.com Follow the conversation at www.thecontenteconomy.com © Acando AB
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