“
              A powerful global conversation has
              begun. Through the internet, people
              are dis...
Enterprise 2.0 as Innovation
    Improving collaboration and knowledge exchange

                     Oscar Berg, Acando

...
Pillow Fight Flash Mob
          Torino, Italy
          .
          © Acando AB
Photo by Carlo Modica, http://www.flickr....
© Acando AB
The rules of traditional media


                A few…         …a publisher…          …to many…


                       ...
The rules of social media

                  Anyone can share anything
                with anyone across the globe…




 ...
Old news: business is about people and conversations


                                             I have
               ...
“
              If HP knew what HP knows, we
              would be three times as profitable.

              Lew Platt
  ...
The Allen curve (Allen, late 70’ies)


● Exponential drop in communication frequency between engineers as
  the distance b...
The strength of weak ties (Granovetter, 1973)


● Strong ties are relationships
  between people who work, live or     We ...
The strength of weak ties (Granovetter, 1973)


● Weak ties are relationships
  between members of different          I kn...
Organisations need to get better at collaborating



                    Your organisation
 Globalisation &
              ...
“
              Enterprise 2.0 is the use of emergent
              social software platforms within
              compani...
Enterprise 2.0 is already happening in your business




  © Acando AB
We adopt social software because they empower us


           Fits my                    Different tools for
           wo...
Improving collaboration requires a cultural shift

   Command-and-control                 Consensus-driven

          Form...
…as well as a behavioral shift


  I interact with                          I interact with
  others when I               ...
Social software = communication + participation




Photo by Andrea Simonato, http://www.sxc.hu/profile/aemmea98
         ...
Enterprise 2.0 brings new tools to Change Management


      Support                                                   Mak...
Social networks provide the infrastructure for innovation


 Find and connect                            Rapidly distribut...
Blogs and wikis to build and share collective intelligence


                                Collective Intelligence
     ...
”Intellipedia” - Connecting the dots at CIA after 9/11




  © Acando AB
Collectively edit a shared body of knowledge




                      Project wiki




  © Acando AB
Broadcast information to stakeholders with blogs


     We are on time
        and on
        budget!
                    ...
Make quick assessments with instant messenger



           Are you                      It’s sealed and
          finishe...
Make updates come to you with RSS


                                              Ah, everything
                News abou...
The software giants are aiming for Enterprise 2.0

                EMC Documentum 6.5        Google Apps Enterprise




  ...
But IT is only 10% of the solution, the rest is…



                      Awareness

                 Approach and strateg...
“
              The opportunity for business and IT
              leaders is to understand how the
              individua...
Questions?




© Acando AB
THANKS!

                Join the conversation at
              www.thecontenteconomy.com




© Acando AB
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Enterprise 2.0 and Innovation

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A presentation about Enterprise 2.0 as innovation and driver of innovation in organizations by Oscar Berg at Acando

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Enterprise 2.0 and Innovation

  1. 1. “ A powerful global conversation has begun. Through the internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter – and getting smarter faster than most companies. Levine, Locke, Searls, Weinberger quot;The Cluetrain Manifestoquot; (1999) © Acando AB
  2. 2. Enterprise 2.0 as Innovation Improving collaboration and knowledge exchange Oscar Berg, Acando © Acando AB
  3. 3. Pillow Fight Flash Mob Torino, Italy . © Acando AB Photo by Carlo Modica, http://www.flickr.com/photos/mokambo/2494249419/
  4. 4. © Acando AB
  5. 5. The rules of traditional media A few… …a publisher… …to many… …writes …who for… sells… …because the publisher owns the production and distribution means © Acando AB
  6. 6. The rules of social media Anyone can share anything with anyone across the globe… Internet …at almost no cost! © Acando AB
  7. 7. Old news: business is about people and conversations I have I have a need something to offer © Acando AB
  8. 8. “ If HP knew what HP knows, we would be three times as profitable. Lew Platt Former CEO of Hewlett-Packard © Acando AB
  9. 9. The Allen curve (Allen, late 70’ies) ● Exponential drop in communication frequency between engineers as the distance between them increases. ● The importance of communication to innovation has been proven many times. © Acando AB
  10. 10. The strength of weak ties (Granovetter, 1973) ● Strong ties are relationships between people who work, live or We both know play together this ● Lead to redundancy in ideas since members tend to think alike © Acando AB
  11. 11. The strength of weak ties (Granovetter, 1973) ● Weak ties are relationships between members of different I know New I know this idea! that groups ● Lead to a diversity of ideas as they tie together separate modes of thought © Acando AB
  12. 12. Organisations need to get better at collaborating Your organisation Globalisation & Ignorance Specialisation Consumerisation Behavior of IT ”The Google Generation” Power Democratisation of communication Legacy © Acando AB
  13. 13. “ Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Andrew McAfee Associate Professor, Harvard Business School © Acando AB
  14. 14. Enterprise 2.0 is already happening in your business © Acando AB
  15. 15. We adopt social software because they empower us Fits my Different tools for work-style different needs Universally Informal & accessible spontaneous interaction Easy to contribute Visibility Easy to use © Acando AB
  16. 16. Improving collaboration requires a cultural shift Command-and-control Consensus-driven Formal and closed Informal and open Hero-culture Mentoring-culture Fear of making mistakes Explore and evaluate © Acando AB
  17. 17. …as well as a behavioral shift I interact with I interact with others when I others regularly have the time and self-initiated Me 1.0 Me 2.0 I only use I use e-mail multiple tools I have I occasionally ambient update myself awareness © Acando AB
  18. 18. Social software = communication + participation Photo by Andrea Simonato, http://www.sxc.hu/profile/aemmea98 © Acando AB
  19. 19. Enterprise 2.0 brings new tools to Change Management Support Makes it easier for change to participate Makes it easier “I do” Commitment to communicate “I can” Will to change “I understand” “I see” Understanding Consciousness Time © Acando AB
  20. 20. Social networks provide the infrastructure for innovation Find and connect Rapidly distribute with people ideas, experiences across and knowledge boundaries Become Tap into the aware of what knowledge of others are your informal doing network © Acando AB
  21. 21. Blogs and wikis to build and share collective intelligence Collective Intelligence Single- Blogs author insights User-generated, interlinked and rapidly adaptable bodies of knowledge open to everyone Multi-author Wikis “agreed-upon” knowledge © Acando AB
  22. 22. ”Intellipedia” - Connecting the dots at CIA after 9/11 © Acando AB
  23. 23. Collectively edit a shared body of knowledge Project wiki © Acando AB
  24. 24. Broadcast information to stakeholders with blogs We are on time and on budget! Project blog Comment © Acando AB
  25. 25. Make quick assessments with instant messenger Are you It’s sealed and finished? delivered! © Acando AB
  26. 26. Make updates come to you with RSS Ah, everything News about content changes delivered to me - in one place! New blog posts New search results © Acando AB
  27. 27. The software giants are aiming for Enterprise 2.0 EMC Documentum 6.5 Google Apps Enterprise Microsoft SharePoint / MOSS 2007 IBM Lotus Connections © Acando AB
  28. 28. But IT is only 10% of the solution, the rest is… Awareness Approach and strategy Ways of working Change Management © Acando AB
  29. 29. “ The opportunity for business and IT leaders is to understand how the individualization of work will affect businesses, critical processes, innovation and inter-enterprise collaboration. Yvonne Genovese VP at Gartner, commenting on quot;Gartner Identifies Four Disruptions That Will Transform the Software Industry“ on October 15, 2008 © Acando AB
  30. 30. Questions? © Acando AB
  31. 31. THANKS! Join the conversation at www.thecontenteconomy.com © Acando AB
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