Enterprise 2.0 and Innovation

“ A powerful global conversation has begun. Through the internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter – and getting smarter faster than most companies. Levine, Locke, Searls, Weinberger quot;The Cluetrain Manifestoquot; (1999) © Acando AB

Enterprise 2.0 as Innovation Improving collaboration and knowledge exchange Oscar Berg, Acando © Acando AB

Pillow Fight Flash Mob Torino, Italy . © Acando AB Photo by Carlo Modica, http://www.flickr.com/photos/mokambo/2494249419/

The rules of traditional media A few… …a publisher… …to many… …writes …who for… sells… …because the publisher owns the production and distribution means © Acando AB

The rules of social media Anyone can share anything with anyone across the globe… Internet …at almost no cost! © Acando AB

Old news: business is about people and conversations I have I have a need something to offer © Acando AB

“ If HP knew what HP knows, we would be three times as profitable. Lew Platt Former CEO of Hewlett-Packard © Acando AB

The Allen curve (Allen, late 70’ies) ● Exponential drop in communication frequency between engineers as the distance between them increases. ● The importance of communication to innovation has been proven many times. © Acando AB

The strength of weak ties (Granovetter, 1973) ● Strong ties are relationships between people who work, live or We both know play together this ● Lead to redundancy in ideas since members tend to think alike © Acando AB

The strength of weak ties (Granovetter, 1973) ● Weak ties are relationships between members of different I know New I know this idea! that groups ● Lead to a diversity of ideas as they tie together separate modes of thought © Acando AB

Organisations need to get better at collaborating Your organisation Globalisation & Ignorance Specialisation Consumerisation Behavior of IT ”The Google Generation” Power Democratisation of communication Legacy © Acando AB

“ Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Andrew McAfee Associate Professor, Harvard Business School © Acando AB

Enterprise 2.0 is already happening in your business © Acando AB

We adopt social software because they empower us Fits my Different tools for work-style different needs Universally Informal & accessible spontaneous interaction Easy to contribute Visibility Easy to use © Acando AB

Improving collaboration requires a cultural shift Command-and-control Consensus-driven Formal and closed Informal and open Hero-culture Mentoring-culture Fear of making mistakes Explore and evaluate © Acando AB

…as well as a behavioral shift I interact with I interact with others when I others regularly have the time and self-initiated Me 1.0 Me 2.0 I only use I use e-mail multiple tools I have I occasionally ambient update myself awareness © Acando AB

Social software = communication + participation Photo by Andrea Simonato, http://www.sxc.hu/profile/aemmea98 © Acando AB

Enterprise 2.0 brings new tools to Change Management Support Makes it easier for change to participate Makes it easier “I do” Commitment to communicate “I can” Will to change “I understand” “I see” Understanding Consciousness Time © Acando AB

Social networks provide the infrastructure for innovation Find and connect Rapidly distribute with people ideas, experiences across and knowledge boundaries Become Tap into the aware of what knowledge of others are your informal doing network © Acando AB

Blogs and wikis to build and share collective intelligence Collective Intelligence Single- Blogs author insights User-generated, interlinked and rapidly adaptable bodies of knowledge open to everyone Multi-author Wikis “agreed-upon” knowledge © Acando AB

Make updates come to you with RSS Ah, everything News about content changes delivered to me - in one place! New blog posts New search results © Acando AB

The software giants are aiming for Enterprise 2.0 EMC Documentum 6.5 Google Apps Enterprise Microsoft SharePoint / MOSS 2007 IBM Lotus Connections © Acando AB

But IT is only 10% of the solution, the rest is… Awareness Approach and strategy Ways of working Change Management © Acando AB

“ The opportunity for business and IT leaders is to understand how the individualization of work will affect businesses, critical processes, innovation and inter-enterprise collaboration. Yvonne Genovese VP at Gartner, commenting on quot;Gartner Identifies Four Disruptions That Will Transform the Software Industry“ on October 15, 2008 © Acando AB

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Enterprise 2.0 and Innovation

by Acando Consulting on Dec 07, 2008

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