Web 2.0 and all that it has to offer is leading the BT Intranet to a new phase in its evolution Why is Social media important? Because it is closely linked to social behaviour. If the Intranet is about enabling people to be more effective, then it should also complement social behaviour – people should feel comfortable using it. All the objectives of the original project to use Internet technology in-house are embodied in web 2.0. Giving power to users, creating new networks, supporting social networks, simplifying the technology - all aspirations of the Intranet - and all key business drivers.
Strategic Intranet governance and business driven
adoption of social media for increasing value @ BT
Mark Morrell – BT Intranet manager