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Social media - why bother?
Mark Morrell – BT Intranet manager
http://markmorrell.wordpress.com
© Brit ish Telecommunicat ions plc
Agenda
• A little bit about BT’s intranet
• How did we start?
• What do you need social...
© Brit ish Telecommunicat ions plc
A little bit about BT’s intranet
• It started in 1994
• It is available to 140,000+ peo...
© Brit ish Telecommunicat ions plc
Why is social media important to BT?
Social media is: technology embedded in social beh...
© Brit ish Telecommunicat ions plc
Meeting the demand from younger and new users
• Nearly 90% of BT people under 25 use so...
© Brit ish Telecommunicat ions plc
Traditional communication channels inform people
• communicate business/time critical i...
© Brit ish Telecommunicat ions plc
Social media tools engage people
• interact and develop new relationships with my custo...
© Brit ish Telecommunicat ions plc
BT Homepage – our intranet corporate portal
© Brit ish Telecommunicat ions plc
BT Today - our intranet newsdesk
© Brit ish Telecommunicat ions plc
BT today – your space
© Brit ish Telecommunicat ions plc
BT today RSS – you subscribe to your news
© Brit ish Telecommunicat ions plc
BT Homepage – our intranet corporate portal
© Brit ish Telecommunicat ions plc
Blog Central – BT’s blogosphere
© Brit ish Telecommunicat ions plc
Blogging example
© Brit ish Telecommunicat ions plc
BTpedia – BT’s corporate wiki
© Brit ish Telecommunicat ions plc
BTpedia – wiki article example
© Brit ish Telecommunicat ions plc
Podcast Central – ‘show and tell’
© Brit ish Telecommunicat ions plc
Podcasting example
© Brit ish Telecommunicat ions plc
CEO online chats
© Brit ish Telecommunicat ions plc
Guidelines for using social media in BT
• Anyone can use social media tools on the BT I...
© Brit ish Telecommunicat ions plc
Weighing up the benefits from social media
• Balance guidelines with benefits as well a...
© Brit ish Telecommunicat ions plc
Thank you! 
• For further information and questions ask me today or contact me on:
• M...
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Social media why bother?

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My presentation to communicators at aspic meeting in London on 17 Nov 2010

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  • Web 2.0 and all that it has to offer is leading the BT Intranet to a new phase in its evolution
    Why is Social media important?
    Because it is closely linked to social behaviour. If the Intranet is about enabling people to be more effective, then it should also complement social behaviour – people should feel comfortable using it.
    All the objectives of the original project to use Internet technology in-house are embodied in web 2.0. Giving power to users, creating new networks, supporting social networks, simplifying the technology - all aspirations of the Intranet - and all key business drivers.
  • Transcript of "Social media why bother?"

    1. 1. Social media - why bother? Mark Morrell – BT Intranet manager http://markmorrell.wordpress.com
    2. 2. © Brit ish Telecommunicat ions plc Agenda • A little bit about BT’s intranet • How did we start? • What do you need social media tools to do? • How do you manage social media tools? • What social media tools do we use? • What are the benefits?
    3. 3. © Brit ish Telecommunicat ions plc A little bit about BT’s intranet • It started in 1994 • It is available to 140,000+ people in BT including third parties • All our information and applications are online: guidance, policies, news • We collaborate online too: blogs, wikis, podcasts, RSS, Twitter • It is benchmarked by the Intranet Benchmarking Forum as one of the best intranets overall and for: – Governance and strategy – Metrics and performance – Communications and culture – Design and usability
    4. 4. © Brit ish Telecommunicat ions plc Why is social media important to BT? Social media is: technology embedded in social behaviour social networks global data networks communications technology building sustainable communities – from local to global giving power to users making technology simple …these are BT’s business drivers!
    5. 5. © Brit ish Telecommunicat ions plc Meeting the demand from younger and new users • Nearly 90% of BT people under 25 use social media • Less than 50% of BT people over 50 use social media • Generation Y naturally expect to be able to use Facebook, Twitter, etc • Why create duplicate social media tools internally? • People are blending work with personal use of social media • One persona not different identities for all use of social media
    6. 6. © Brit ish Telecommunicat ions plc Traditional communication channels inform people • communicate business/time critical information to a wide audience • communicate ad hoc news to a wider audience • communicate news to a specific community on a regular basis • communicate operational information, e.g.. a process change • communicate a message using pre-recorded video • publish reference material via the intranet • promote a topic using an image/banner • store a document for use on-line • organise an interactive on-line event • update a large audience face-to-face with key strategic/business information • send something by post
    7. 7. © Brit ish Telecommunicat ions plc Social media tools engage people • interact and develop new relationships with my customers, partners and suppliers • seek input from customers on product and service development • improve customer service • accelerate problem solving • facilitate innovation through collaboration with third parties and industry experts • manage the brand and reputation • interact in new ways with employees.
    8. 8. © Brit ish Telecommunicat ions plc BT Homepage – our intranet corporate portal
    9. 9. © Brit ish Telecommunicat ions plc BT Today - our intranet newsdesk
    10. 10. © Brit ish Telecommunicat ions plc BT today – your space
    11. 11. © Brit ish Telecommunicat ions plc BT today RSS – you subscribe to your news
    12. 12. © Brit ish Telecommunicat ions plc BT Homepage – our intranet corporate portal
    13. 13. © Brit ish Telecommunicat ions plc Blog Central – BT’s blogosphere
    14. 14. © Brit ish Telecommunicat ions plc Blogging example
    15. 15. © Brit ish Telecommunicat ions plc BTpedia – BT’s corporate wiki
    16. 16. © Brit ish Telecommunicat ions plc BTpedia – wiki article example
    17. 17. © Brit ish Telecommunicat ions plc Podcast Central – ‘show and tell’
    18. 18. © Brit ish Telecommunicat ions plc Podcasting example
    19. 19. © Brit ish Telecommunicat ions plc CEO online chats
    20. 20. © Brit ish Telecommunicat ions plc Guidelines for using social media in BT • Anyone can use social media tools on the BT Intranet • Simple to use, no training needed • Support global collaboration and share opinions, insights, experiences and perspectives often with strangers • Content is managed and regulated by the user community itself • No anonymous postings • Avoid unlawful and offensive postings • You will be held accountable for what you say
    21. 21. © Brit ish Telecommunicat ions plc Weighing up the benefits from social media • Balance guidelines with benefits as well as risks • Identify examples of benefits gained: – By finding right person – By finding right information – By joining a community of interest – Sharing/creating views and opinions • Alternative to other publishing tools • Research the benefits people have gained by use of social media
    22. 22. © Brit ish Telecommunicat ions plc Thank you!  • For further information and questions ask me today or contact me on: • My blog http://markmorrell.wordpress.com • Twitter https://twitter.com/markmorrell • LinkedIn • Facebook • Email mark.morrell@bt.com
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