What’s the  full  value of your intranet? Mark Morrell – BT Intranet manager  http://markmorrell.wordpress.com
Agenda <ul><li>A little bit about: </li></ul><ul><ul><li>BT </li></ul></ul><ul><ul><li>Me </li></ul></ul><ul><ul><li>BT’s ...
Some things you might not know about BT......  <ul><li>BT operates in over 170 countries  as one of the world’s leading pr...
A little bit more about BT………. <ul><li>BT Conferencing  - is the number one conferencing provider in Europe. Conferencing ...
A little bit about me……….. <ul><li>I have been the BT Intranet manager since 2002 (some would say for far too long!    ) ...
A little bit about BT’s intranet <ul><li>It started in 1994 </li></ul><ul><li>It is available to 140,000+ people in BT and...
Make money from advertising - BT Today adverts
Make money from advertising - BT Today adverts 2
BT Yahoo! search on BT intranet
BT Yahoo! search sponsored links
How satisfied are users with your intranet? <ul><li>BT uses GfK NOP, an independent research company, each year.  In 2009:...
Improving productivity <ul><li>As well as satisfied users meaning more productive people…. </li></ul><ul><li>One set of st...
Standards embedded in templates
Standards embedded in templates 2
Improving productivity 2 <ul><li>One integral, open, intranet for everything to help you with your work </li></ul><ul><li>...
Valuing exploited/unexploited less tangible benefits <ul><li>BT has measured the exploited and unexploited value of our in...
Selling the technology we use <ul><li>BT’s intranet is a showcase for customers </li></ul><ul><li>We use what we sell: sel...
Summary <ul><li>You can now: </li></ul><ul><li>Find ways to make money from your intranet </li></ul><ul><li>See how import...
Thank you!   <ul><li>For further information and questions ask me today or go to  http://markmorrell.wordpress.com </li><...
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Intra team presentation 4 march copenhagen

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Intra team presentation 4 march copenhagen

  1. 1. What’s the full value of your intranet? Mark Morrell – BT Intranet manager http://markmorrell.wordpress.com
  2. 2. Agenda <ul><li>A little bit about: </li></ul><ul><ul><li>BT </li></ul></ul><ul><ul><li>Me </li></ul></ul><ul><ul><li>BT’s intranet </li></ul></ul><ul><li>How to make money from advertising </li></ul><ul><li>Measuring user satisfaction </li></ul><ul><li>Improving productivity </li></ul><ul><li>Valuing exploited and unexploited less tangible benefits </li></ul><ul><li>Selling the technology that we use </li></ul><ul><li>Summary </li></ul>
  3. 3. Some things you might not know about BT...... <ul><li>BT operates in over 170 countries as one of the world’s leading providers of communications solutions and services. We provide networked IT services, local, national and international telecommunications services, and higher value broadband and internet products and services. </li></ul><ul><li>PodShow - BT has entered the &quot;social networking&quot; space with &quot;BT PodShow&quot;, allowing aspiring rock stars and movie makers to upload music and video content. </li></ul><ul><li>Sorting out spam - Around 90 per cent of e-mails on the internet are spam. BT introduced the world's first fully-automated 'spam buster' system in October 2006. </li></ul><ul><li>And……….. </li></ul>
  4. 4. A little bit more about BT………. <ul><li>BT Conferencing - is the number one conferencing provider in Europe. Conferencing has reduced our carbon footprint by 100,000 tonnes of CO2. We are helping our customers achieve the same sort of result. Our conferencing business has grown 21% in the past year. </li></ul><ul><li>Financial centres across the globe - 60,000 traders in over 800 trading firms across 51 countries rely on BT’s voice applications and integration technologies. </li></ul><ul><li>Broadcast TV - BT Tower is a global media hub, handling daily an average of 90,000 hours of UK and international broadcast content. </li></ul>
  5. 5. A little bit about me……….. <ul><li>I have been the BT Intranet manager since 2002 (some would say for far too long!  ) </li></ul><ul><li>My background is in human resources, internal communications and training </li></ul><ul><li>I am a homeworker in Brighton </li></ul><ul><li>I lead a small central team of 4 based around the UK </li></ul><ul><li>I’m based in Group Communications </li></ul><ul><li>I’m responsible for BT’s intranet: </li></ul><ul><ul><li>strategy </li></ul></ul><ul><ul><li>action plan </li></ul></ul><ul><ul><li>standards </li></ul></ul><ul><ul><li>governance model </li></ul></ul><ul><ul><li>user and publishing experience </li></ul></ul>
  6. 6. A little bit about BT’s intranet <ul><li>It started in 1994 </li></ul><ul><li>It is available to 140,000+ people in BT and many third parties </li></ul><ul><li>All our information is online: guidance, policies, news </li></ul><ul><li>All our applications are online: people management, bookings, expenses </li></ul><ul><li>We collaborate online too: blogs, wikis, podcasts, RSS, Twitter </li></ul><ul><li>It is benchmarked by the IBF as one of the best intranets overall and for: </li></ul><ul><ul><li>Governance and strategy </li></ul></ul><ul><ul><li>Metrics and performance </li></ul></ul><ul><ul><li>Communications and culture </li></ul></ul><ul><ul><li>Design and usability </li></ul></ul>
  7. 7. Make money from advertising - BT Today adverts
  8. 8. Make money from advertising - BT Today adverts 2
  9. 9. BT Yahoo! search on BT intranet
  10. 10. BT Yahoo! search sponsored links
  11. 11. How satisfied are users with your intranet? <ul><li>BT uses GfK NOP, an independent research company, each year. In 2009: </li></ul><ul><li>83% were satisfied with our intranet (down 3%) </li></ul><ul><li>42% were extremely/very satisfied with our intranet (down 3%) </li></ul><ul><li>6% were dissatisfied with our intranet (up 2%) - the search parties are out hunting them down  </li></ul><ul><li>79% were satisfied with BT Homepage, our corporate intranet portal (down 3%) </li></ul><ul><li>43% were extremely/very satisfied with BT Homepage (down 5%) </li></ul><ul><li>3% were dissatisfied with BT Homepage (no change) </li></ul><ul><li>48% agreed the BT Intranet improves everyday working life </li></ul><ul><li>59% agreed the BT Intranet helps them be more efficient in their job </li></ul>
  12. 12. Improving productivity <ul><li>As well as satisfied users meaning more productive people…. </li></ul><ul><li>One set of standards applied appropriately to all information types: </li></ul><ul><ul><li>Formal </li></ul></ul><ul><ul><li>Crowd </li></ul></ul><ul><ul><li>Team </li></ul></ul><ul><ul><li>Personal </li></ul></ul><ul><li>Our standards include: </li></ul><ul><ul><li>Usability </li></ul></ul><ul><ul><li>Accessibility </li></ul></ul><ul><ul><li>Currency </li></ul></ul><ul><ul><li>Ownership </li></ul></ul><ul><li>Template features embed these standards……. </li></ul>
  13. 13. Standards embedded in templates
  14. 14. Standards embedded in templates 2
  15. 15. Improving productivity 2 <ul><li>One integral, open, intranet for everything to help you with your work </li></ul><ul><li>Everyone has access to BT’s intranet </li></ul><ul><li>Mobile access to content and applications </li></ul><ul><li>Online training saves the need to travel and hiring buildings </li></ul><ul><li>Share views and opinions on blogs </li></ul><ul><li>Build knowledge through wiki articles </li></ul><ul><li>Show and tell with podcasts </li></ul>
  16. 16. Valuing exploited/unexploited less tangible benefits <ul><li>BT has measured the exploited and unexploited value of our intranet in terms of the business processes it delivers. It breaks down into three main types of business value: </li></ul><ul><ul><li>cash saved and revenue generated </li></ul></ul><ul><ul><li>time savings converted into cash </li></ul></ul><ul><ul><li>less tangible benefits such as risk reduction, increased satisfaction and emissions savings </li></ul></ul><ul><li>BT worked with the Intranet Benchmarking Forum using the Financial Value Tool </li></ul><ul><li>For every £1 invested there is £20+ exploited value achieved and £5 unexploited value still to gain </li></ul><ul><li>It uses similar methodology to that which measured the value of brands as an organisation’s financial asset </li></ul><ul><li>This can happen in a similar way to intranets in the next few years. </li></ul>
  17. 17. Selling the technology we use <ul><li>BT’s intranet is a showcase for customers </li></ul><ul><li>We use what we sell: sell what we use </li></ul><ul><li>Collaboration tools </li></ul><ul><li>Self service applications </li></ul><ul><li>Content management systems </li></ul><ul><li>Consultation </li></ul><ul><li>For me the challenge is making it the best intranet for our people and </li></ul><ul><li>… .for any potential customers </li></ul><ul><li>… .so no pressure there then!  </li></ul>
  18. 18. Summary <ul><li>You can now: </li></ul><ul><li>Find ways to make money from your intranet </li></ul><ul><li>See how important measuring user satisfaction is </li></ul><ul><li>Work on how to improve productivity </li></ul><ul><li>Value exploited and unexploited less tangible benefits </li></ul><ul><li>Demonstrate how your intranet helps your organisation to help with commercial opportunities </li></ul><ul><li>Improve your reputation within your organisation by showing how valuable your intranet is </li></ul>
  19. 19. Thank you!  <ul><li>For further information and questions ask me today or go to http://markmorrell.wordpress.com </li></ul>

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