111709 Dc3 Service Provider Deck.FinalPresentation Transcript
Live Music Digital Syndication Platform November, 2009 Brought to you by:
“ People want to get connected to content they love. You could make a case that (content) is going to grow in value and is going to be a healthy business” (Brian Roberts, CEO Comcast @ Web 2.0 conference NYC, November 2009)
Social networks are impacting the way consumers discover, share and purchase music.
The adoption rate of digital music products (i.e. mp3, videos) continues to increase:
More “smart” devices in the marketplace (i.e. mobile phones, gaming devices)
24/7 access to e-storefronts (i.e. itunes, bn.com, amazon.com)
More relaxed DRM
Blu-Ray replacing DVD rapidly
Radio under pressure to provide & monetize digital content
Service Providers are scrambling for relevant content
Music Scene in Transition Changing Consumer Behaviors
Music consumers say there is a void in “live music” options
Digital music has given consumers easy and increased options to purchase audio, but has done little to nothing to give consumers the live music “experience”
Respondents demonstrated favorable attitudes to purchasing access to a live music webcast
Surveys conducted by ComScore, Forrester and Entertainment Media Research (UK) indicate: The Void: Digital Live Music Opportunities from Audio to Audiovisual Experiences Changing Consumer Behaviors
Led by award winning Director Daniel C. Catullo
5 Grammy nominations, 16 Tellys & 42 titles achieved Billboard #1 spot
Producer of exclusive HD concert DVDs, music documentaries and promotional materials for A-List acts
Full Digital rights to everything we produce or acquire
Premium Video Catalog
DC3 Music Group is the premier producer, syndicator & distributor of digital live music content. Film Production
Proven technology platform Rockpit.com
Mobile via iPhone, Blackberry, Android, smartphone apps
Sony Bravia®, Sony Digital Cinemas®
Retail via DVD, Blu-Ray sales
Devices via game stations, set top boxes, portable drives
Distribution partnerships - Rock Radio, EMI Worldwide
Syndication & Distribution
DC3 Direct to Artist Model is timely, adds value
We split revenues 50/50 with artists & retain FULL digital rights to the work.
Artists are highly motivated and provide rare access and rights (see Creed case study on page 14).
Artists turn over the crown jewels to us: Their Fan Club lists and databases, this creates a “viral loop of promotion/awareness”
Artists fleeing record labels in droves (Radiohead, Dave Matthews, Buffett etc.)
U.S. Copyright Act of 1976 allows artists to take control of their work.Post - 1978 works revert back to artists in 35 yrs (2013).
DC3 is the exclusive video producer for Azoff Management
Led by Irving Azoff, CEO Ticketmaster
Roster of 200+ premiere artists including The Eagles, Van Halen, etc.
We only work with A-List artists….
Dave Matthews Band
Black Eyed Peas
Guns N Roses
Smashing Pumpkins Alter Bridge Boz Scaggs Godsmack Etta James Gloria Estefan Whitesnake Eagles Big and Rich Kenney Chesney Black Crowes Marilyn Manson Motley Crue Staind
..to produce award-winning content.
2009: Platinum Award US for Nickelback ‘Live from Sturgis”
2009: Platinum Award Canada for Nickelback “Live from Sturgis”
2008: Gold Award US for Smashing Pumpkins “ If All Goes Wrong”
2008: Gold Award US and Canada for “Steve Miller Band - Live From Chicago
2008: 7x Platinum Award US for “Rush In Rio”
2007 and 2008: 2x Platinum Award US for “Godsmack - Changes”
2007: Gold Award US for “Duran Duran Live From London”
2006: Classic Rock Mag Award for “Music DVD Of The Year” -Whitesnake Live
2006: Platinum Award for “Duran Duran - Live From London” in the U.S.
2005: 6x Platinum Award from the RIAA for “Rush In Rio” in the U.S.
2005: Gold Award for “Boz Scaggs Greatest Hits Live” in the US
2004: Grammy Nomination - Rush In Rio
2004: Golden Eagle Cine Award - Gloria Estefan’- Live & Unwrapped
2004: JUNO Award - Music DVD Of The Year - "Rush In Rio"
2004: Telly Award - “Best TV Or Cable Program/Live Event” Matchbox Twenty
Our extensive distribution platform has all current and emerging channels covered….
Proprietary consumer digital database in US: 200 MM+ Opt-in email records, Geo-coded with deep lifestyle data
Opt-in database of 5 million mobile phone user accounts.
The 6 Degree Group network of wireless and broadband service provider relationships reaches 2.7 billion subscribers in 100 countries on every continent…we are going to market FAST….
Launched 100’s of digital campaigns and affinity sites for entertainment and consumer brand clients such as Unilever, Saab, Bang & Olufsen and Blackberry
Team includes digital experts in PR, Media Buying, SEO/SEM, Lead-Gen, Affiliate, Viral, User-Generated Content, and Social Media
and we use our digital assets/expertise to drive traffic.
We have deep experience with digital media…
Fully Developed Online & On Demand Expertise
Deep relationships with content publishers
Established Music Blogging and Affiliate Network with 20 Million Users.
Premiere Advertising partnerships
Fully operational Web Clients on two Websites; www.rockpit.com and www.vimeo.com.
Mobile Client Expertise
Premier Blackberry and Orange Developer
Fully developed, tested and operational Blackberry, iPhone and Mobile Clients
Leading Global Mobile Aggregator with the Largest Consumer digital database in the United States.
Deep international carrier , portal, and existing advertising relationships
… and we set the industry production standards.
We employ leading directors and use:
Multi-camera high-definition video with SRS Circle Surround Sound
Dolby Surround Sound advanced technology.
Concerts are recorded with multiple High Definition television cameras
SRS Circle Surround, DTS and Dolby 5.1 Digital
Extensive camera coverage allows viewers of the DVD to choose the camera shot or angle for any portion of the DVD and to experience the feeling of being at the live-concert.
The live Digital Music Market is growing… Source: Forrester
..with a “perfect storm” of demand for digital content
Online Paid video revenue is estimated to double in the U.S. by 2013 to
$1 billion (Jupiter report 7/08) and quadruple in Europe. The Jupiter report
also estimated that mobile TV/video subscriptions in the U.S. will double by
Blu-Ray HH penetration in the U.S. will reach 130 million homes by Q1 2010. By June ‘10, Wal-Mart will phase out DVDs and only sell Blu-Ray titles. Demand for HD content will soar.
Smartphones, VOD and 3G networks showing explosive growth worldwide
Creed – Full Circle Tour Live from Houston
Alter Bridge – Live From Amsterdam
Chickenfoot – Live from Phoenix
Godsmack – Sturgis/Documentary
2009 was a banner year ….* * DC3 owns full digital rights for the following projects
Catalogue Acquisitions will give us digital rights to 85% of the Pop/Rock catalogue
4-5 major full length productions of A-List Artists, opportunities include:
Rage Against the Machine
Guns and Roses
Red Hot Chili Peppers
10-15 B-List streaming productions
Continue to monetize 2009 releases
… and 2010 looks even better
Case Study: Creed demonstrates the model
We heavily relied on fan websites, Facebook and Twitter to get the word out about 1) the Overcome Music Video/Single, 2) Houston Concert & Live Stream 3) Webisodes featuring the band. The webisodes allowed the band members to candidly talk about their “growing pains” and the Full Circle tour, forthcoming album and the spirit of reuniting.
Rockpit syndicated the webisodes to our content partners:
In addition, to syndicating content and social media marketing, Rockpit streamed the September 25 concert live from Houston via the Rockpit.com consumer website. 200,000 viewers accessed the live stream for free.
Our live streaming partner was:
Case Study: Creed
In addition, to streaming the September 25th Houston concert from the Rockpit.com website, we pulled off another unprecedented milestone – live HD mobile streaming .
Rockpit developed a proprietary mobile streaming application for Blackberry smartphones and a companion widget.
Our promotional/media partner for our mobile initiative was . The success of the September 25 mobile stream, led to a subsequent rollout of the application at the Billboard Live/CTIA Entertainment 2009 conference.
Channel: Mobile (video streaming)
Case Study: Creed
Sony will screen the forthcoming Creed Live feature film in 400 USA markets. Post the theatrical release, Sony will make the film available on their Bravia Video-on-Demand to 4MM customers.
Channel: Theatrical Release Channel: Retail Just in time for the 2009 holiday season, Creed Live and AlterBridge Live from Amsterdam will be available from the following retailers:
Case Study: Creed
DC3 (via it’s Rockpit Platform) is partnering partner with Emmis Communications to launch a 2-city/2 station website pilot to offer the downloadable Creed Live feature film.
Via the partnership, Emmis on-air jocks/personalities will encourage listeners to purchase the downloadable Creed Live product directly from Emmis operated websites. Rockpit will “white label” the entire web experience.
Channel: Broadcast Radio
Syndication Channels - Rock Radio
Emmis Broadcasting radio stations like WRXP in New York drive listeners to WRXP website for exclusive Creed b-roll content and the chance to download the long form Creed show.
WRXP benefits from having exclusive new music content leading to increased ad revenue and a share of the long form Creed show download revenue.
Rockpit.com benefits from increased distribution and sales to a very targeted audience.
Creed Case Study Please Click to Download Sample
What does this mean for YOU?
Access to proprietary HD music concert performances by A-List artists
Drives additional revenue by providing chargeable A List Artist HD Content
Distinct revenue - sharing and co-branding marketing opportunities
Direct relationship with artists, no middlemen, record labels , etc.
More profitable model for music content vs. traditional music “stations” (VH-1, Fuse, etc.).
Music is the #1 lifestyle driver for young consumers.
Platform is built, operational and scalable. No need for infrastructure or management.
We have the content your audience wants, right now & right away!
Proven technological experience with transmission over web, VOD & smartphones
The 6 Degree Group is a consortium of mobile, broadband consumer electronics and marketing executives with deep technology relationships, industry history and knowledge.
We understand the Content Space, Technology and Service Delivery.
Our value is connecting the right people with cutting edge solutions in the Digital Content Arena.
We have an exclusive marketing agreement to bring you simply the most exciting Digital Content and delivery platform and revenue opportunity there is…….DC 3 Music Group.