Why do you want to focus your marketing efforts on Facebook?
Simple, it’s the biggest, not only in numbers of users, but more importantly to you, in the length of time Facebook members spend on the website each day.
True, Facebook was designed mostly as a way to interact with your friends; however it has now developed into something much bigger. Over time you now have a number of great opportunities to tap into new markets and new prospects around the globe to help you grow your business.
Let me ask you this…If I could guarantee you that your sales would go up by at least $25,000 over the next year if you would just invest $5,000.00 and then 5 hours a week and $1,000 a month towards your online marketing, would you make that commitment?
I hope you said yes, as you would have just made a 26% return on that investment
NOW, can I really give you that guarantee? No, I can’t, however it is more than possible that you could make even more than that with that same investment in time and money.
For most people your Personal Facebook profile is where you are going to spend the most of your time on Facebook. I like to look at your Personal profile on Facebook as where you can let people go to get the chance to know you better. It is for developing relationships and keeping your face in front of people on a regular basis How many times have you had a prospect you have been working on for some amount of time and never closed a deal with them, until you found out you had something in common with them and then the relationship really changed; which then allowed you to close the deal with them? This is part of the power of Facebook; it lets you share your interests with others until they get more comfortable with you and get a chance to know, like and trust you; making you even more approachable to them in regards to your business. Did you get that last point? They Approach you about your business!!! Not you chasing them. That’s what we are all really looking to achieve!
Here is something that just happened to me recently. I was part of a networking group with someone for about a year and then I left the group and started working on my internet marketing business. We were still friends on Facebook so she saw what I was posting regularly in regards to Marketing and Social Media. As her business changed and she saw the value of how Social Media could help them expand their business she reached out to me to show her what I could do to start implementing a Social Media Marketing plan for their business. This is what we are looking for, a potential client that has a need that we can fulfill for them. To her I was now the Social Media Expert that she was turning to solve her problem about not knowing what to do or how to do it.
A personal profile on Facebook is a personal page first and business resources second, keep it that way, use the 80/20 rule. 80% of your posts should be of a personal or general business and the other 20% can be directly about your business.
How many of you have had “Facebook Friends” that are involved with a MLM company are that constantly are sharing links and inviting you to their next presentation…EVERY WEEK or MORE? It gets annoying YES?
Or the business that wants you as a friend for “Preferred Public Relations” and you do not even know WHO the person is and they never share anything personal?
“ Unfriending” is a good thing in these instances.
Granted, most of the time they are doing it out of ignorance, they don’t know what they are doing, but not always. Sometimes it is just pure laziness.
Edit your profile to bring it current and add in more details about your business.
From the Profile Tab, click on Edit Profile Button and then you can edit the 10 tabs on the left hand side of the Page. Take your time; you do not need to do them all at once.
Adding your Fan Page to Your Personal Profile Work History
This is one of the most Critical Steps you will take to improving your Personal Profile.
Linking to Your Company’s Facebook Page: If you find that the link to your employer or business that Facebook is displaying on your profile is going to a generic page rather than to your company’s own Facebook page, simply click “Edit Profile” to the right of your name, then “Education and Work” from the menu to the left. Delete your current company by clicking the “x” to the right of its name. Then in the Employer box, type in the name of your company exactly as it appears as the name of your company’s Facebook page. Click “Add [company name]” in the dropdown, and you should find that the name is now a link to your company’s page. Complete the rest of the information and save.
Click on the Account Tab on the upper right corner of your Profile. Click on the Account Setting from the drop down that appears. Click the Notification Tab that appears. From here you can go through the list and make changes to how and when you will receive the various notifications from Facebook; both through email and text messages.
Create an “Asking for Support Letter” (save in Word or other text editor for future use) and send it out to at least 10 friends (max 20 at a time.)
Send out the letter. You are going to want to do this process regularly.
Please see the next slide for an example of a letter I send out.
Sample “Asking for Support Message” I am looking for your support and would like about 5 minutes of your time (I am sending them to watch a video on my Page) to help me let people know about my new Facebook Business Page. If you could please visit my Page I would appreciate it very much. When you follow the link below you will be directed to “Like” the Page at the Top of the Page. Can you please watch the Video that you see as it will explain what my Business is about. After watch the video would you please Share my Page with your Friends. There is a “Share” button on the bottom right side below the video. You can use this share feature to let your Friends know what my Page is about. This will be a big help to me in growing my business in the future. Please do me this favor and let me know if you’d like me to do this for you also. *Be sure to use the attach Link before you send the message as it will allow you to send the link with the profile picture from your Page making it easier for people to visit your Page.
The content you share is going to determine how much people pay attention to your posts. Mix it up as much as possible, especially on your personal profile. I love receiving inspirational quotes throughout the day, however if that is ALL I ever get from someone, eventually I will tune out to that person. I prefer to know the person behind the post. I share a number of articles from some of the different blogs I am subscribed to that are related to internet marketing. It allows me to share high quality information while at the same time it still lets people know about what I do, without having to be self serving by only promoting my own products and services all the time.
I find I will get more interactions when sharing picture and video content, versus text alone. I find the more varied your content is the more you allow people to get to know you and what you are about. The more people know you, the more likely they will be to interact with your content, both as an individual and as your business. Take time to have fun with your Friends online and show them you are not all about business. I recently went to a fun event here in Las Vegas and took plenty of pictures and videos of the event and shared them with the people who participated and received a lot of attention. That type of exposure was something I had not done often, so I feel it went a long way towards self promoting me in a way that talking about myself would not have been nearly as effective.
Join at least 10 blog feeds that will be sent to your Personal and Business Page (Networked Blogs Application on FB) so that sharing content is easy for you. (just share as good posts come to your feed)
Another great way that I have begun using Facebook for is as my new “Follow Up Tool.” Now when I go to networking events or meet new people the first place that I go to start my follow up process is on Facebook. I will add the new person as a new Friend request with a quick personal message about the event. I find this highly effective as a way to keep my name and my business in front of these contacts in ways I could never have done in the past.
Sending personal message via Facebook is another way that you can get Friends to covert to your Fan Page. I know that personally I will interact with a message sent to me in more detail than a wall post. In addition I am more likely to see the message that comes to my inbox than to my wall. Plus when you send a message you can go into more depth on the subject while at the same time you can add links, pictures and videos to really showcase what you are sharing with them. This is similar to the “asking for support” messages, although you can add this in your replies to messages that are sent to you.
Creating a group can be another way you can deepen relations between your Friends and use the group as a way to convert group members into Fans for your Page. The first thing I will say about groups is be careful who you add (as you are able to add people to your group without their permission) so that you do not come across as spamming them when they get entered in the group and they start receiving not only your messages, but the messages from others in the group also, especially if it is a very active group.
Post messages with a link to your Page in the groups that you have joined.
Get involved with the groups you join and when you post; include the link to your Page. You do not want to do this more than once a week (or less) so that you are not being seen as a spammer. This is still a way to get the link to your Page seen by a larger number of people.
Create and Manage your own group(s) for Personal or Business.
You may want to consider creating your own group that will attract people that may be willing to use your product or services. I created the group Social Media Network recently as a way that others interested in Social Media on Facebook would have a place to be able to support each other in growing their Social Media. Please feel free to ask to join the group.
I like to use the chat function as a way to get to know others that I may not have met in person or even those I know better. As a means of getting in front of people chat is a good way. It is personal and very direct. You can send links to your Page through the chat function make it easy for your Friend to just click to view your Page. Being they are live with you there is a better chance that they will actually go to your Page and “Like” it than through other means.
Initiate chat request with 2 “Friends” that you do not know personally and establish a connection with them.
This is another recurring task you will want to do on a regular basis. It is a good way to develop stronger online relations with people and it is easier to invite them to check out your Page when chatting with them (you can send the link in your messages with them)
Before you even begin to create your Facebook you are going to want to decide what the goal is going to be for your Page. For most small business owners I think we are all looking at how to use our Online Marketing and Facebook to generate new income streams.
Personally I know that by increasing my income it will allow me to have the FREEDOM! I desire for my life. This FREEDOM! will in turn let me pursue more of my Vision and Purpose in life.
There are a number of ways you can really start taking advantage of all that can be done with Facebook Pages.
It used to be you had only one Page to really get out all your content through and your Page Wall. Now you can add as many new tabs as you want.
There have been a number of recent changes that have converted the format for these Pages. What I’m real excited about once I found them are the Facebook Page Applications. Now you can add Applications for most anything you want to your Page.
You can now bring all your other Social Media accounts (Twitter/YouTube/Blog/LinkedIn) right on to your Page.
When you go to your profile, at the very bottom is a Link for Advertising, click on that link to begin the process of creating your Page. From the deepen your Relationship box, click on the Facebook Page Link. Next, click on the green Create Page Button. Click on one of the 6 Choice for type of Page and then complete the form that will come up. Choose Category, Company Name and agree to Facebook Terms and then the Get Started Button.
After you reach 25 Fans you will want to create your Vanity URL.
Go to your Page and click on the Edit Page Button. Look for the link create a username for this page? Link and click on it. Select the Page you want to change the username for. A box will appear for you to type the desired name Page name into. Type in the name you would like . *Warning* Be very careful of spelling and that you have exactly what you want as you cannot change the name once it is created without deleting the Page and starting over.
From your Page, click on the Edit Page Tab (Upper Right Corner) The Default Landing Tab is where you get to direct first time visitors to your Page to. You will want to set this to a tab where you have content Specific to your business with custom graphics directing people to “Like” your Page. If you have applications installed on your Page, you can direct your visitors to a specific Application (Tab) of your choosing. You do not want the Wall to be your default landing tab as your chance of getting people to like your Page will decrease.
Add a number of Photographs (at least 5) direct from your Computer. These images will appear at the top of your Page. You will want to carefully select these Photos as they are going to be what is seen by your Fans when they visit your Page. You may also want to upload at least one video that can be viewed from your Page. This will be a video you have control over, not one that is located on YouTube.
Add Applications to your Page for added Functionality and a better Experience for your Fans.
There are a number of Applications you can add to your Page to add functionality to it. There are Free and Paid Applications you can add. I would be happy to show you some of the ones I can add to your Page. Just contact me and I will walk you through some of them on my Page.
“ Like” a number of related Business Pages/Personal Development/Business Development as your Fan Page.
The content you receive from these Pages will give you content or ideas for your own content that you can use later on while at the same time provide fresh content to your Page that your Fans can view.
Add a Facebook Like button to your website and allow the visitors to your Website to Like your Page directly from your Website.
Click on the Edit Page Button. Click on Marketing Tab. Click Add a Like button to your Website. Click the Get Code Button (you can use default settings) Copy the Code to your Website (see your web developer if you do not know how to do this.)
This is the feature that allows you to share your Page with your Friends on Facebook. I suggest not using this feature until you have your Page built out and ready for visitors. You can use this by clicking on the suggest to friends link on the upper right side (under Admins.) You can only suggest to friends you have not used this on before. Just select the friends you want to send the invitation to from the pictures that come up.
Similar to Messages you send out through your Personal Profile, Updates can be sent to your Fans. Go to Edit Page Button. Click on the Marketing Tab on the left side. Click on Updates from the screen that comes up. Send message as you normally would, including Subject, Message and Link (insert the link to your Page or other destination) if needed.
Set up your Email signature file with the link to your Page.
You are going to want to attach the link to your Page in ALL your Email programs. Signature files go at the bottom of all emails you send out. This is a great way to be able to share your Page. Call attention to it so it is not missed.
Set up auto-posting from your blog to Facebook, both personal and profile (Hootsuite or other Blog Plug Ins)
There are a number of ways that you can set it up so that when ever you create a blog post on your Blog that it automatically is sent to your Page. This is one of the ways that you will now be able to connect your Page and your Blog together. The way it works with the application I use is only the first part of the new Blog Post shows up on my Page. This means if they want to read the entire article they must go back to my blog to read it.
There are a number of ways you can go about promoting your Page once you have it created.
I covered most of these earlier; however there are some specific ways you can promote your page.
The first is going to be asking for support from the people on your personal profile.
On your Page there is a Suggest to Friends link that will let you target specific friends from a drop down list. This will then send a recommendation to everyone you selected asking them to Like your Page.
The system will only let you suggest your Page one time to each person; it will block you from resending the invite out more than once.
This is where you are going to be interacting with your Fans on a regular basis. You are going to want to share a different type of content so you are not always sharing the same thing. I know I get bored if I only get information in one form. Mix it up as much as possible. Share the messages you get to your Friends and Fans.
Have Friends/Page Owners share your Page Link with a message to their Friends and Fans and even email lists if possible.
Who do you know that has a Fan Page with large numbers of Fans?
This is a very important Task, as this is how you will get added exposure to people that you do not already know. Who are you Friends that have large numbers of Friends on their Personal and Business Profiles? Ask them for support in sharing your Page to their lists.
There are various applications you can add to your Personal or Business Pages that let you ask questions of your Friends and Fans. These are helpful in generating interaction and gain information about what they would like to see on your Page.
Use your other Social Media Accounts to Promote your Facebook Page
Share the Link to your Page from all your other Social Media Accounts. This will allow you to increase your Fan Base from the other networks you engage on. You will also want to use your Facebook Friends and Fans to grow your other Networks also.
Create a Facebook Ad to drive traffic to your Page.
I am not going to go into detail how to set up your Facebook Ad at this point. I will cover this area in a later training. I did want to cover the basics here. That ads can be very selective in who sees them (demographics.) You can set up a daily or monthly cap on how much you are willing to spend on your Ads.
Creating regular and informative content to share to your Facebook community is going to be an ongoing and important aspect of your marketing plan.
Engagement with your Friends and Fans on Facebook can be used to drive up brand recognition and sales for your business.
It will take a commitment of your resources, both time and money to be effective.
The long term results you can achieve will set you apart from your competition and allow you to expand your markets into a global online business, even for what may be traditionally a small local business.
I have created a Text Messaging Service that will send you daily Text Messages giving you a daily Task.
Visit www.Facebook.com/FreedomIMS and simply fill out the form to get these valuable Daily Suggestions.
Facebook – Share YOUR Experiences Growing Communities Together!
Facebook Page - Insights Facebook Insights are a new addition to Facebook Pages that allow you to have the opportunity to track the activity on your Page. One of the things people often ask is “how do I know that I am getting results from my Facebook Marketing?” With insights you now can track your results. Similar to your Facebook Vanity URL there is also a 25 Fan limit before Insights will become active on your Page. Facebook Insights are a great way to keep regular tabs on how your Facebook marketing efforts are progressing; especially if you want to monitor the success of a recent campaign you launched to your Page.