The readers think they own the stories

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    The readers think they own the stories - Presentation Transcript

    1. US-THEM-WE
      • Damn readers - they think they own the fucking stories!
    2. US-THEM-WE
    3. US-THEM-WE
      • Hear Hear [participation is key]
    4. US-THEM-WE http://joannageary.wordpress.com/2008/03/18/the-birmingham-posts-twittevolution/ Twitter revolution: Policy setting in public
    5. US-THEM-WE
      • Listen
    6. US-THEM-WE
      • converse
    7. US-THEM-WE
      • Act
    8. US-THEM-WE
      • Result
    9. US-THEM-WE Birmingham Post bloggers
    10. US-THEM-WE
      • Relaunch Feb 26
      • Blogs as a USP
      • Targeted and nurtured
    11. US-THEM-WE
      • community
    12. US-THEM-WE
      • Mix and match
      • External and internal bloggers
    13. US-THEM-WE
      • Source and resource
      • Blog stories become front page news
    14. US-THEM-WE
      • Gain and pain
      • Not everyone in the news room gets it
      • Fear and loathing [bastards are better than me for fucks sake]
    15. US-THEM-WE
      • Ownership and the brand
    16. US-THEM-WE
      • Hello world
    17. US-THEM-WE
      • Liveblogging
    18. US-THEM-WE
      • Transparency troubles
      • Some tech issues
    19. US-THEM-WE
      • They love us
      • They actually seem interested!
    20. US-THEM-WE
      • We love us more
      Alison Gow: http://headlinesanddedlines.blogspot.com /

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