The readers think they own the stories
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The readers think they own the stories - Presentation Transcript
- US-THEM-WE
- Damn readers - they think they own the fucking stories!
- US-THEM-WE
- US-THEM-WE
- Hear Hear [participation is key]
- US-THEM-WE http://joannageary.wordpress.com/2008/03/18/the-birmingham-posts-twittevolution/ Twitter revolution: Policy setting in public
- US-THEM-WE
- Listen
- US-THEM-WE
- converse
- US-THEM-WE
- Act
- US-THEM-WE
- Result
- US-THEM-WE Birmingham Post bloggers
- US-THEM-WE
- Relaunch Feb 26
- Blogs as a USP
- Targeted and nurtured
- US-THEM-WE
- community
- US-THEM-WE
- Mix and match
- External and internal bloggers
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- Source and resource
- Blog stories become front page news
- US-THEM-WE
- Gain and pain
- Not everyone in the news room gets it
- Fear and loathing [bastards are better than me for fucks sake]
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- Ownership and the brand
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- Hello world
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- Liveblogging
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- Transparency troubles
- Some tech issues
- US-THEM-WE
- They love us
- They actually seem interested!
- US-THEM-WE
- We love us more
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A run through of two projects, one at the Birmingha more
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