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Class presentation on social media as research and publishing tool.

Class presentation on social media as research and publishing tool.

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  • One by one, the mass marketers have insisted on robocalling, spamming, jingling and lying their way into our lives. The pronoun morphs from "you" to "me" to "us" to "the corporation" ... The public works tirelessly to flee to actual interactions between real people, and our organizations work even more diligently (and with more leverage) to corporatize and anonymize the interactions. The irony, of course, is that an organization with guts can go in the opposite direction and win.

Ksm Ksm Presentation Transcript

  • Digitalt förändrar allt
  • Digitalt förändrar allt Det handlar inte om verktygen
    • Digitalt förändrar allt
    • Det handlar inte om verktygen
    • Digital är inte Webb
  • Digitalt förändrar allt Det handlar inte om verktygen Digital är inte Webb Its going to fuck you up
    • Det är inte antingen /eller
    • Gamla färdigheter viktiga men måste anpassas till den digitala verkligheten
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    • Digitalisera eller dö
  • Det handlar inte om teknologin utan om konversationen och kopplingar och relationer
  • INGEN! Alla “ Om du vill bli lystnade på måste du först lyssna.”
    • Sociala nätverk är grundet för skapandet “communities of interest” och “communities of passion”
    • Konsumera, skapa, konversera och dela med.
    • Ingen plats längre för“shovelware”.
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    • Blogg:
    • Var insatt
    • Bygg närverk genom relationer
    • Djupare konversationer
    • Tankeledare
    • Twitter:
    • Korta konversationer/meddelanden
    • “ Crowdsourcing”
    • Personligt
    Facebook: Varumärkets fans. - bra interaktiva möjligheter. - Events. LinkedIn: - nödvändig affärsområde. - Ständigt förbättrade funktioner. Möjlighet till exklusivitet.
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    • public profiles are the way to go
    • Pages: admins can post status updates, links, photos, and videos to their Walls and get direct access to the News Feed - not to mention get instant feedback when fans like and comment on Wall posts. Pages are a must for organizations who want visibility in the stream.
    • The New York Times’s recent video generated 128 likes and 50 comments.
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  • avoid streisand the streisand effect is when , trying to hide something, you draw more attention to it . Honesty is the best policy when communicating with users
  • we already have the wheel use open-source software or buy products if your requirements allow it, spend your time making them unique rather than getting to the starting line .
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    • Brooklyn Museum :
      • * ArtShare Facebook App
      • * Brooklyn Museum's Click Exhibition
      • * Brooklyn Museum Posse
    • the Brooklyn Museum used social technologies to put their visitors in charge. They created a Facebook application in which 2,000 people identified and shared the bits of art in the museum that they liked best. They created a community curated exhibit — 3,000 people chose which art pieces to put on display, based on a total of 400,000 votes. And the museum has put the whole collection online, where the community tags it with identifying terms, allowing you to see pieces of art similar to the ones you like, or on specific topics.