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What are they
   doing!
What are they
   doing!
     when?
What are they
   doing!
     when?
     how?
Who are they?
           Pick two personas

representative of brief’s target audience
24/7
       When?
24/7
          When?


       Break it down
What do we do?


00.00                    24.00
What do we do?


00.00                              24.00


        Wake up
What do we do?

             piss
           breakfast
00.00                                   24.00


        Wake up
What do we do?
                        commute
             piss
           breakfast
00.00                               ...
What do we do?
                        commute
             piss
           breakfast      cocoon
00.00                   ...
What do we do?
                        commute
             piss
           breakfast      cocoon
00.00                   ...
What do we do?
                        commute
             piss
           breakfast      cocoon
00.00                   ...
What do we do?
                        commute
             piss
                          cocoon              work
      ...
What do we do?
                        commute
             piss
                          cocoon
                        ...
What do we do?
                        commute
             piss
                          cocoon
                        ...
What do we do?
                        commute
             piss
                          cocoon
                        ...
What do we do?
                        commute
             piss
                          cocoon
                        ...
What do we do?
                        commute
             piss
                          cocoon
                        ...
What do we do?
                        commute
             piss
                          cocoon
                        ...
What do we do?
                        commute
             piss
                          cocoon
                        ...
What do we do?
                        commute
             piss
                          cocoon
                        ...
What do we do?
                                                                              sleep
                       ...
Layer media on it
Layer media on it
     picture their infosphere
What do we use?
            Socialise
                                                                               sleep...
Layer services on
        it
Layer services on
        it
    where do we reach them
Layer services on
        it
    where do we reach them
        enhance their lives
Layer services on
        it
     where do we reach them
          enhance their lives
     how do we engage with them
   ...
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Dayparting

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  • Transcript of "Dayparting"

    1. 1. What are they doing!
    2. 2. What are they doing! when?
    3. 3. What are they doing! when? how?
    4. 4. Who are they? Pick two personas representative of brief’s target audience
    5. 5. 24/7 When?
    6. 6. 24/7 When? Break it down
    7. 7. What do we do? 00.00 24.00
    8. 8. What do we do? 00.00 24.00 Wake up
    9. 9. What do we do? piss breakfast 00.00 24.00 Wake up
    10. 10. What do we do? commute piss breakfast 00.00 24.00 Wake up
    11. 11. What do we do? commute piss breakfast cocoon 00.00 24.00 Wake up
    12. 12. What do we do? commute piss breakfast cocoon 00.00 work 24.00 breaks meetings Wake up lunch
    13. 13. What do we do? commute piss breakfast cocoon 00.00 work 24.00 breaks meetings Wake up lunch Socialise
    14. 14. What do we do? commute piss cocoon work breakfast 00.00 work 24.00 breaks meetings Wake up lunch Socialise
    15. 15. What do we do? commute piss cocoon gosip work breakfast 00.00 work 24.00 breaks meetings Wake up lunch Socialise
    16. 16. What do we do? commute piss cocoon gosip work breakfast news 00.00 work 24.00 breaks meetings Wake up lunch Socialise
    17. 17. What do we do? commute piss cocoon gosip work breakfast news 00.00 work 24.00 breaks drink meetings eat Wake up lunch shop Socialise
    18. 18. What do we do? commute piss cocoon gosip work breakfast commute news 00.00 work 24.00 breaks drink meetings eat Wake up lunch shop Socialise
    19. 19. What do we do? commute piss cocoon gosip work breakfast commute news 00.00 work 24.00 breaks drink meetings eat Wake up lunch shop Socialise Socialise
    20. 20. What do we do? commute piss cocoon gosip work breakfast commute news 00.00 work 24.00 breaks drink meetings eat Wake up lunch shop Socialise news Socialise
    21. 21. What do we do? commute piss cocoon gosip work cook breakfast commute tv news read 00.00 work 24.00 breaks drink meetings eat Wake up lunch shop Socialise news Socialise
    22. 22. What do we do? commute piss cocoon gosip work cook breakfast commute tv news read 00.00 work 24.00 breaks drink meetings eat Wake up lunch shop Socialise sex news Socialise
    23. 23. What do we do? sleep commute piss cocoon gosip work cook breakfast commute tv news read 00.00 work 24.00 breaks drink meetings eat Wake up lunch shop Socialise sex news Socialise
    24. 24. Layer media on it
    25. 25. Layer media on it picture their infosphere
    26. 26. What do we use? Socialise sleep commute piss gosip work cook breakfast tv news read 00.00 work 24.00 breaks drink meetings eat lunch shop Wake up check mail/facebook/twitter news sex Socialise
    27. 27. Layer services on it
    28. 28. Layer services on it where do we reach them
    29. 29. Layer services on it where do we reach them enhance their lives
    30. 30. Layer services on it where do we reach them enhance their lives how do we engage with them (and let them engage with others)
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